Dify Social presentation for BNI Thrive (Oct, 2020)
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Steve Hubbard is the Director and a Certified Practicing Marketer (CPM) at Dify Social* - a 'do it for you' social media marketing consultancy. Steve holds the "Marketing - Social Media Marketing" seat and BNI Thrive, Doclands VIC. Presentation given Fri 2 Oct, 2020.
![Have fun, do good
(Steve &) Steven G
a DIFY Social [ABN 39875722968], Footscray VIC 3011
t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au2
Up Next … Mission, Purpose & Values](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Dify Social presentation for BNI Thrive (Oct, 2020)
- 1. Winning with social media & business networking!
- 2. Have fun, do good (Steve &) Steven G a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au2 Up Next … Mission, Purpose & Values
- 3. Dify Social® Mission, Purpose & Values a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au3 Our mission is to protect (brands), build (relationships) and grow businesses using social media marketing. Our purpose is to gain competitive advantages for businesses using social media marketing tactics that include Facebook advertising, to attract and retain more customers. 📍Have fun. Do good! ... we change lives 📍Passion … we love doing social media marketing 📍Integrity … we don’t do ‘smoke and mirrors’ 📍Innovation … we continue to learning & improve 📍Community … we are social, online & in person 📍BNI Philosophy Givers Gain® Up Next … Services as Products
- 4. Dify Objectives - “Long & Short tail” a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au4 Up Next … Business Networking - BNI Protect (Brand), Build (Relationships) and Grow (your Business) Our overall aim is to Attract and Retain more of your target audience/s using social media to. 📍PROTECT and build equity in your brand and business online and through social media websites. 📍DIFFERENTIATE your brand, business and representatives’ online and on social media presence from your competitors (or threat of) and exemplify for your umbrella of relationships. 📍“BE TOP OF MIND” with your target communities by exponentially increasing the number of communication ‘touch points’ with your existing clients/customers, prospects and community network. 📍INCREASE business development OPPORTUNITIES using inbound marketing tactics and proofing, to drive the target audience to explore their interest and enquire via the website, phone, email & or ‘brick & mortar’ venue.
- 5. Dify Social® Services a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au5 Up Next … Dify Social Model 📍Services as Products (SaPs) with pricing on website
- 6. Dify Social® Strategic Model [Infographic] … a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au6
- 7. Customers = Professional, Fun, Essential & Online a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au7 Up Next … Dify Avatar / Target Communities
- 8. Avatar = “Peter & Peta” typically business owners aged 43-63yrs, BNI referrer … a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au8 Up Next … Final feedback & contact
- 9. Thank you, feedback & follow up … 9 a DIFY Social [ABN 39875722968], Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e marketer@difysocial.com.au w difysocial.com.au
Editor's Notes
- BNI PRESENTATION TEMPLATE Steve example, Marketers’ to update for selves - ref Showcase page https://difysocial.com.au/team-view/steve/ CHAPTER VP to read BIO… (note that this doesn’t count against your time) Steve is the Director & Social Media Marketer at Dify Social and has been providing social media marketing services since July 2012, which was his final year studying a Masters of Marketing at Monash University. Steve is based in Footscray (City of Maribyrnong), Melbourne (City of Melbourne) and in the ‘naughties’ he previously worked as the Recreation & Culture Manager at the City of Rockingham in WA (good) and Leisure Policy & Planning Coordinator at Brimbank City Council (bad & ugly!). Steve's burning desire is to: to have fun and do good - with Dify Social media marketers (in BNI chapters) across Australia & beyond Something not many people know about him: he was Cable Beach Club Resort’s (Broome, WA) first ever Guest Activities Coordinator in the early nineties and helped deliver a baby camel on the beach! His key to success: do what you're good at; do what you're passionate about; and do what you can make a living out of (and get to work early!)
- ABOUT ME (60-90 seconds first time presenting) Good morning BNI members & thank you visitors for getting up early and being present with us today! Second time around husband and dad (Lawrence Mooney says we’re the best)! My wife is Huong, we met at Monash, and I've got three great kids; Finn (24) who's in his first year of teaching at Shepparton High School, Tatum (22), who's a hairdresser & makeup artist (when there's no COVID-19!) and the little champion, Oliver who's at Bulldogs childcare. Most of our extended family is in Perth WA & Hanoi VN I'd like to foster a greyhound (but Huong won't permit it!), I play beach volleyball competitively and go alright for my age, under 'normal circumstances' I usually spend my weekends at the MCG and I'm part of a big church family. In the week I’m now spending the majority of my time with Dify Social’s passionate young University qualified Marketers – some of the best in Australia! (60 secs gone)
- WHY DIFY? (30 Seconds) Mission, Purpose Dify Social (5) Values & BNI Philosophy* - just read the red bits! Dot Com Mob (Australia) + Blue Dragon Children's Foundation (Vietnam) (2 minutes gone)
- Business Networking Education* (SH) 2.30min gone Next week’s presenter (1) MarComms is about ‘longer term’ building awareness and relationships Facebook ads enables the shorter term oppportunities
- OVERVIEW OF SERVICES / USP (90 secs) For BNI members we do 1-to-1s For businesses interested in exploring social media market, after a chat we offer … AUDIT & CONSULT ($374 waivable) SETUP & PLANNING ($935 ’one off’) SOCIAL MEDIA MARKETING COMMUNICATIONS & FACEBOOK ADS MANAGEMENT & REPORTING ($242 XS - $374 S / month + ads spend) Unique Selling Proposition = Dify Social Marketers are University qualified Marketers and the following model has successfully been applied to hundreds of businesses (3.30 minutes gone)
- Dify Marketing Model allow 60secs Small business house – we sit in marcomms It’s all about P2P and prospect communities likely to look like current customers For affordability i.e. best bang for small business $, we use a web (repurposing) to social to ‘contact us’ model - Facebook is the key, because it owns IG, messenger & WhatsApp and we can ‘hunt’ your target audience Yellow Social Media tells us that there’s an incredible opportunity for small business and yet “less 13%” have any strategy Like all marketing (& sales) need to consider customer ROI i.e. numbers retained and acquired (4.30 minutes gone)
- CUSTOMERS – We win from bottom up i.e. person, location business, brand Professional = professional services looking for a professional social media marketer NOT an amateur happy to give social to their niece, nephew, “wife’s best friend who spends all day on Facebook” Fun, Essential = a business that intends to remain operational, even if COVID-19 has put them on pause Online = given we use online social media channels, these businesses often achieve exponential benefits NOTE BLOG has all current and past Dify Social customers (5.30 minutes gone)
- AVATAR 👨🧑 Peter & Peta* - The DIFY Social Avatar... - age 43-63yrs - small business owner operators (size of business 2-10 pax), - listen Double J (if they have a digital radio or can find online. Used to listen to Triple J in their twenties & thirties) - bloody good at providing their professional, essential and or online business services - are passionate about what they do - a bit worried about the 'new kids on the block' competitors with their fancy phones, computers and social medias (they’re unlikely to have heard of TikTok) - based in Melbs, Perth or Freo, Radelaide, Brissy and Sydney thru our BNI network - have heard of BNI but aren’t necessarily members (usually because they’re 'too busy', don’t like the early mornings and or the rigid structure) - don’t know what they don’t know about social media, but are open to exploring if they don’t have to do themselves (and if they’re not going to get bled by some dodgy digital guru. (*Side note. Aside from the fact that Marketers love their Ps, Dify Steve’s uncle and aunt’s names are Peter & Peta and they built and ran the Wooramel Roadhouse in WA for many years. Not sure they’ve ever listened to either of the Js though). Image. Wooramel Roadhouse, Disclosure - ENERGY (Double J playlist, listen via YouTube => https://www.youtube.com/watch?v=yoZ5opH51lA) Australian cities blend.
- Thanks* - preference for introductions in first instance is LinkedIn, but happy to also go old school – email, text / call.