This document discusses the importance of local social media for small businesses. It notes that small, local businesses make up a large percentage of total businesses. Harnessing social media platforms like Facebook, Twitter, and LinkedIn can help small businesses protect, build, and grow their brand in their local community by reaching targeted local audiences. The document provides examples of how a bank used localized Facebook pages and ads to separately market to different local areas.

1. @QUBESOCIAL #LOCALSOCIAL FOR BUSINESSES

2. SEEKING COMPETITIVE ADVANTAGES
Original “David and Goliath” photo via
http://www.gardenofpraise.com/bibl14s.htm
Malcolm Gladwell Ted Talk:
http://www.youtube.com/watch?v=ziGD7vQOwl8

3. BRAND/CORPORATE MARCOMMS
M-L 20-100+ EMPLOYING
BUSINESSES

4. LOCAL MARCOMMS & NETWORKING
XS 1 NON-EMPLOYING BUSINESSES
XS-S 1-4 EMPLOYING BUSINESSES
S-M 5-19 EMPLOYING BUSINESSES

5. MARKET DISTRIBUTION OF BUSINESSES

6. SMALL BUSINESSES BY NUMBER
2,045,335 SMALL BUSINESSES,
AUSTRALIA
522,896 SMALL BUSINESSES,
VICTORIA
30,500 XS-S BUSINESSES,
MELBOURNE

7. ... MARKET IN THE GAP?
*~4.5
%

8. WHY LOCAL SOCIAL?
PROTECT. BUILD. GROW.

9. LINKEDIN PERSONAL & COMPANY PROFILES

10. TWITTER ACCOUNTS

11. GOOGLE+ PLACEMENT (& YOUTUBE)

12. FACEBOOK FOR BUSINESS
TARGET AUDIENCES

13. FACEBOOK PAGES & ADS

14. FACEBOOK PAGES & ADS

15. FACEBOOK PAGES & ADS

16. FACEBOOK PAGES & ADS

17. FACEBOOK PAGES & ADS

18. FACEBOOK PAGES & ADS

19. ON BRAND ON MESSAGE
FACEBOOK MARKETING
BANK OF MELBOURNE, WEST
E.G. BANK OF
MELBOURNE
Moonee Ponds, VIC
BANK OF
MELBOURNE
Footscray, VIC
BANK OF
MELBOURNE
Taylors Lakes, VIC
BANK OF
MELBOURNE
Keilor, VIC
BANK OF
MELBOURNE
Geelong, VIC +

20. THANK YOU