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Creativity

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Steve Raybould
Steve Raybould

Some of the things you should be considering before you start to think about the creative concept for your advertising camapign

BusinessTechnology
1 of 16
Creating the Concept
Objectives of this session ,[object Object],[object Object],[object Object]
Preparation: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefit / Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparation: Other Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
product customer logical emotional Ecover Fairy Liquid Appeals Positioning
Consumer Ad
Trade Ad
    Product Positioning Matrix
Coming up with the idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rough concept ‘scamps’
Making the idea work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finished TV storyboard
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Creativity