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5 Essential
Google Plus
Circles For
Business
In 2014 it s no longer
the about “if” you will
use Google Plus……
Its about
HOW
Social
Search
Google Plus affects
search rankings.

Authoritative accounts
get preferential
ranking.
Simple.
Stop
Brand
Fatigue
Most social networks
only allow for mass
communication.
Google Plus allows
segmentation through
circles.
5
Essential
Circles
Customers
You may wish to split
into further circles
depending on:
Location / product
preference
Advocates
This helps you to track
your advocates and
build better
relationships.
You should hold
hangouts with these
people.
Brand
Mentions
Use search to find
people to a circle that
mention your brand or
keywords.
Interact with them
appropriately to make
them aware of your
business
Team
Members
This will help you
enforce any social
media policy you have.
You could hold
brainstorming
hangouts.
News /
Influencers
You can aggregate
relevant news.
Build relationships with
influential people in
your sector.
Steve Cole
www.stevecole.info
@schtevey
+StevenCole

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5 essential google plus circles for business