Jobvite compiled a great collection of stats relevant to recruiters who are leveraging new media to find, engage and recruit talent. http://www.bullhornreach.com

1. ESSENTIAL RECRUITING STATS

2. ESSENTIAL RECRUITING STATS
2
DO NOT USE
SOCIAL
65% of online
NETWORKING
SITES
USE SOCIAL
NETWORKING
Adults Use Social
Networking Sites
SITES
That’s more than double the amount in 2008
SoURCE: PEw RESEARCh CENTER, AUGUST 2011

3. ESSENTIAL RECRUITING STATS
3
Consumers Are Spending More Time online Every Day
18%
16% U.S. Share of Time Spend Online
Source: Citi Investment Research Analysis, September 2011
14%
12%
10%
8% SITES
6%
SITES
4%
2%
0%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
‘06 ‘07 ‘08 ‘09 ‘10 ‘11
SoURCE: CITI INvESTMENT RESEARCh ANALAySIS, SEPTEMbER 2011

4. ESSENTIAL RECRUITING STATS
4
we Do More online than Ever before
SEND/READ EmAIL
94%
USE A SEARCh ENGINE
87%
pRODUCT RESEARCh
78%
GET NEWS
75%
fUN/pASS ThE TImE
72%
BUy A pRODUCT
66%
SOCIAL NETWORKING
61%
SoURCE: PEw RESEARCh CENTER, MAy 2010

5. ESSENTIAL RECRUITING STATS
5
Social Networks Account for ¼ of the Time Spent online
SoURCE: NIELSEN, SEPTEMbER 2011

6. ESSENTIAL RECRUITING STATS
6
Regardless of Age, we’re on Social Networks
SoCIAL NETwoRkS USED by ALL AGE GRoUPS
80%
65%
EVER yESTERDAy 61%
60%
46%
43%
40% 29%
38%
27%
16%
20% 8%
13%
2% 9%
0%
2005 2006 2007 2008 2009 2010 2011
SoURCE: PEw RESEARCh CENTER, AUGUST 2011

7. ESSENTIAL RECRUITING STATS
7
Social Media will Soon overtake Email Usage
28%
22%
(% ChANGE, DECEMbER 2009 - DECEMbER 2010)
AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 AGE 55-64 AGE 65+
-1%
-8%
-12%
-18%
-59% SoURCE: CoMSCoRE, DECEMbER 2010

8. ESSENTIAL RECRUITING STATS
8
Social App Usage has Increased by 30% Since 2010
ToP 5 APP CATEGoRIES USED by SMARTPhoNE owNERS who DowNLoAD APPS
45%
67% 60% music
games
65%
social networking
55%
maps/navigation /
weather search
SoURCE: NIELSEN, SEPTEMbER 2011

9. ESSENTIAL RECRUITING STATS
9
Gen X and Gen y Use of Social Apps Also on the Rise
PERCENTAGE of SoCIAL NETwoRkING APP USERS by AGE
13-17 18-24 25-34 35-44 45-54 55+
9% 20% 29% 20% 12% 10%
61 82 37 31 06
31 02 27 61 81 6
22 20 29 20 64
72 12 31 11 38
SoURCE: NIELSEN, SEPTEMbER 2011

10. ESSENTIAL RECRUITING STATS
10
Gen y Is fast-becoming the Majority of the
working Population
pre-Boomers Baby Boomers Generation X Generation y and beyond
225
2011: The Baby Boomers
200 reach retirement age 2030:
Gen X reaches
retirement ag
e
175
150
millions 2018:
Age 18-64 125 Gen y makes
up half of the
100 working age
population
75
50
25
0
1990 1995 2000 2005 2010 2015 2020 2025 2030
SoURCE: U.S. bUREAU of ThE CENSUS, PRojECTIoNS bASED oN 2000 CENSUS

11. ESSENTIAL RECRUITING STATS
11
Gen y’s Social Sharing will Not Slow Down
wILL ThE wILLINGNESS of GENERATIoN y/MILLENNIALS
To ShARE INfoRMATIoN ChANGE AS ThEy AGE?
EXPERT RESPoNSES ToTAL SAMPLE
(N=371) 69% (N=895)
67%
29% 28%
4% 3%
By 2020, Generation Y will continue to broadcast information.
By 2020, Generation Y will have “grown out” of their use of social networks
Did not respond.
SoURCE: PEw RESEARCh CENTER, jULy 2010

12. ESSENTIAL RECRUITING STATS
12
28% of iPhone Users Check/Update Social Networks
before Leaving bed!
30
22.5
28% 26% 23%
15
18% 17% 17% 16% 15%
7.5
8%
0
yes, before I get yes, before I turn yes, this is how I get
out of bed on the TV my morning “news”
under age 25 over age 25 iphone users
SoURCE: RETREvo 2010

13. ESSENTIAL RECRUITING STATS
13
job Seekers who Use Social Networks and job boards
found jobs Through Social
whAT RESoURCES DIRECTLy LED To yoUR MoST RECENT job?
oNLINE SoCIAL NETwoRk INTERNET job boARD
LED To MoST RECENT job LED To MoST RECENT job
AGE 18-34 73% 53%
INCoME of $75,000+ 40% 26%
CoLLEGE GRAD oR hIGhER 46% 41%
SoURCE: job SEEkER NATIoN, jobvITE 2010

14. ESSENTIAL RECRUITING STATS
14
The Majority of Employed Americans Are
open to New opportunities
12%
75%
EmpLOyED,
aGe 18-44
SEEKING A
NEW jOB
52%
colleGe GraD or hiGher
53% 35%
34%
EmpLOyED, OpEN income of $75K+
TO A NEW jOB EmpLOyED, NOT
SEEKING
73%
joB search activitY
SoURCE: job SEEkER NATIoN, jobvITE 2010

15. ESSENTIAL RECRUITING STATS
15
by 2015...
60%
of new joBs will
require sKills helD BY
20%
of the population
SoURCE: AMERICAN SoCIETy foR TRAINING AND DEvELoPMENT

16. ESSENTIAL RECRUITING STATS
16
Employed Americans Looking for New jobs
Are on Social Networks
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0% fACEBOOK LINKEDIN TWITTER
COLLEGE DEGREE OR hIGhER WIThOUT A COLLEGE DEGREE
SoURCE: job SEEkER NATIoN, jobvITE 2010

17. ESSENTIAL RECRUITING STATS
17
Social Technologies Are Changing
how Companies hire
16%
will invest more in joB
BoarDs this Year
55%
will invest more in social
meDia for hirinG this Year
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

18. ESSENTIAL RECRUITING STATS
18
Companies All over the world Are Recognizing
the value of Social Media
PERCENTAGE of foRTUNE GLobAL 100 CoMPANIES wITh
ThE foLLowING TyPES of ACCoUNTS:
72% 71% 69%
67% 50%
65%
59%
54% 52% 50% 52%
33% 34% 33%
40% 40%
33% 35% 33% 25%
TOTAL u.s. europe asia lat.a m TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am TOTAL u.s. europe asia lat.am
SoURCE: bURSoN-MARSTELLER EvIDENCE-bASED CoMMUNICATIoNS GRoUP 2010
,

19. ESSENTIAL RECRUITING STATS
19
Employers and job Seekers Are on Different Networks
100%
90%
64%
80%
of companies use 2 or
more networKs
70%
60%
50%
40%
30%
20%
10%
0% fACEBOOK LINKEDIN TWITTER
COmpANIES jOB SEEKERS
SoURCE: job SEEkER NATIoN, jobvITE 2010

20. ESSENTIAL RECRUITING STATS
20
89% of U.S. Companies will
Use Social Networks for Recruiting
pLAN TO BEGIN
ThIS yEAR
8.7%
NO
10.5%
DON’T KNOW
0.6%
yES 80.2%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

21. ESSENTIAL RECRUITING STATS
21
Companies Using Multiple networks for Social Recruiting
All social hires by network
LINKEDIN 73%
fACEBOOK 20%
TWITTER 7%
Employee social referral hires by network
LINKEDIN 41%
fACEBOOK 43%
TWITTER 16%
jobs shared in social networks
LINKEDIN 52%
fACEBOOK 24%
TWITTER 24%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

22. ESSENTIAL RECRUITING STATS
22
2/3 of Companies have Successfully
hired Through Social Networks
58%
successfullY
hireD from
social
networKs in
2010
NO 36.4%
yES 63.6%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

23. ESSENTIAL RECRUITING STATS
23
Social Media Leads All other Categories for
Increased Investment for Recruiting
3RD PARTy RECRUITERS/SEARCh fIRMS
INTERNAL TRANSfERS
CAMPUS RECRUITING
SEARCh ENGINE oPTIMIzATIoN
job boARDS
DIRECT SoURCING
CoRPoRATE CAREER SITE
REfERRALS
SoCIAL MEDIA
0% 20% 40% 60% 80% 100%
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

24. ESSENTIAL RECRUITING STATS
24
best outside Talent Comes from Referrals,
Direct Sourcing and Social Networks
RATE ThE qUALITy of CANDIDATES fRoM ThESE SoURCES
whERE 10 REPRESENTS ThE hIGhEST qUALITy.
REfERRALS 8.6
INTERNAL TRANSfERS 8.2
DIRECT SOURCING 7.8
SOCIAL NETWORKS 7.0
CORpORATE CAREER SITE 6.8
3RD pARTy RECRUITERS 6.4
OR SEARCh fIRmS
CAmpUS RECRUITING 6.4
jOB BOARDS 6.1
SEARCh ENGINE 6.1
OpTImIzATION
SoURCE: SoCIAL RECRUITING SURvEy, jobvITE 2011

25. ESSENTIAL RECRUITING STATS
25
Referral Applicants Are high quality
Compared to other Sources
10%
1%
REfERRAL APPLICANTS hIRED oThER APPLICANTS hIRED
SoURCE: jobvITE INDEX, 2010

26. ESSENTIAL RECRUITING STATS
26
job Seekers who found Most Recent job on Social
Networks have More Contacts on Twitter and facebook
Twitter facebook LinkedIn
50-199
CONTACTS
LESS THAN
30%
50-199 LESS THAN
50 CONTACTS CONTACTS LESS THAN 50 CONTACTS
25% 35%
50-199
20%
50 CONTACTS
CONTACTS
17%
53%
DO NOT USE
THIS
NETWORK 200+
DO NOT USE 2% CONTACTS
DO NOT USE
THIS NETWORK 200+ 11%
26%
THIS NETWORK
39%
CONTACTS
200+
CONTACTS
14%
28%
SoURCE: job SEEkER NATIoN, jobvITE 2010

27. ESSENTIAL RECRUITING STATS
27
Time Spent with friends on Social Networks
Rivals Time Spent In-Person
“Thinking about the amount of time you spend with friends online on a social networking site;
would you say it’s more, less, or about the same as the time you spend with friends in real life?”
58% 42%
mORE/ABOUT TOTAL U.S. ONLINE LESS
ThE SAmE pOpULATION
SoURCE: 2011 SoCIAL MEDIA MATTERS: U.S. ToTAL oNLINE PoPULATIoN SAMPLE AND bLoGhER

28. ESSENTIAL RECRUITING STATS
28
Social Networking Is Global
1. Australia 7 hours, 17 minutes spent online per
person
2. Brazil 30.3 million are active on orkut, the #1
social networking site in brazil
10 8
4 3. France Nearly 25% of french Internet users
visited the #2 social networkingsite, overblog
4. Germany German Internet users spent
9 6 more time on social networks than anywhere
7 3 else, a total of 12.7 billion minutes in May 2011
5
5. Italy Italian Internet uses spend 31% of their
Internet time on social networks
6. Japan over half of active japanese Internet
users visited the top social networking site, fC2
2
blog, in May 2011
1
7. Spain Spanish Internet users average 4 hours,
42 minutes per person on the #4 social site, Tuenti
8. Switzerland 60% of active Swiss Internet
users are on social networks and blogs
9. U.S. blogger is now the #2 social networking and
blog site
SoURCE: NIELSEN, SEPTEMbER 2011
10. U.K. Internet users viewed facebook
20.2 billion times

29. ESSENTIAL RECRUITING STATS
29
• 51% of Americans age 12 and older use Facebook
• Average user has 130 friends
• Over 250 million users access Facebook through mobile devices
• 61% of Fortune Global 100 companies use Facebook
SoURCES: ARbITRoN AND EDISoN RESEARCh, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy, fACEbook

30. ESSENTIAL RECRUITING STATS
30
A Closer Look at job Seekers that Use facebook
DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS
AND PRoACTIvE CAREER MANAGERS.
Gender AGe employed
male Female 18-24 25-34 35-44 45-54 55+ yes no
Job seekers that use Facebook (n=804) 49% 51% 23% 30% 26% 15% 6% 73% 27%
Job seekers that do not use Facebook (n=240) 56% 44% 10% 19% 31% 25% 16% 69% 31%
educAtion household income
high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+
Job seekers that use Facebook (n=804) 19% 37% 29% 15% 18% 33% 20% 13% 16%
Job seekers that do not use Facebook (n=240) 26% 36% 26% 12% 27% 30% 18% 11% 13%
SoURCE: job SEEkER NATIoN, jobvITE 2010

31. ESSENTIAL RECRUITING STATS
31
• 400 million unique visitors per month
• 50 million users log in to Twitter every day
• Over 55% of active users access Twitter on mobile devices
• 77% of Fortune Global 100 companies use Twitter
SoURCES: TwITTER, wALL STREET joURNAL, bURSoN MARSTELLAR 2011 GLobAL 100 SoCIAL MEDIA STUDy

32. ESSENTIAL RECRUITING STATS
32
A Closer Look at job Seekers that Use Twitter
DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS
AND PRoACTIvE CAREER MANAGERS.
Gender AGe employed
male Female 18-24 25-34 35-44 45-54 55+ yes no
Job seekers that use twitter (n=357) 57% 43% 23% 36% 25% 12% 3% 77% 23%
Job seekers that do not use twitter (n=687) 47% 53% 18% 23% 28% 20% 11% 70% 30%
educAtion household income
high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+
Job seekers that use twitter (n=357) 18% 34% 33% 33% 17% 31% 20% 14% 19%
Job seekers that do not use twitter (n=687) 22% 38% 26% 14% 22% 33% 20% 12% 13%
SoURCE: job SEEkER NATIoN, jobvITE 2010

33. ESSENTIAL RECRUITING STATS
33
• Executives from all 2011 Fortune 500 companies are on LinkedIn
• Nearly 2 billion people searches on LinkedIn
• 9 million recent college graduates
• Over 2 million companies have a LinkedIn Page
SoURCE: LINkEDIN

34. ESSENTIAL RECRUITING STATS
34
A Closer Look at job Seekers that Use LinkedIn
DEMoGRAPhICS INCLUDE ACTIvE job SEEkERS
AND PRoACTIvE CAREER MANAGERS.
Gender AGe employed
male Female 18-24 25-34 35-44 45-54 55+ yes no
Job seekers that use linkedin (n=320) 56% 44% 17% 35% 28% 14% 6% 83% 18%
Job seekers that do not use linkedin (n=724) 48% 52% 21% 24% 27% 19% 10% 68% 32%
educAtion household income
high school or less some college college Grad post Grad <$25K $25-49K $50-74K $75-99K $100K+
Job seekers that use linkedin (n=320) 12% 23% 42% 23% 11% 24% 17% 18% 29%
Job seekers that do not use linkedin (n=724) 24% 43% 22% 10% 25% 36% 21% 10% 9%
SoURCE: job SEEkER NATIoN, jobvITE 2010

35. ESSENTIAL RECRUITING STATS
35
Ready to Step Up
your Social
Recruitng Strategy?

36. ESSENTIAL RECRUITING STATS
36
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