1. The art of doing innovation in an
established company
Intraprenuership

2. Intrapreneurs are not
entrepreneurs….
and entrepreneurs
are not intrapreneurs.

3. n
Entrepreneurs Intrapreneurs
Making the new a
reality on the outside
Making the new a
reality on the inside
new
nnew

4. Established companies have scale and
and start ups want scale.
Scale

5. • Deepening our relationship with
customers
• Making channels more efficient via
investment
• Investing in technology to keep
competition at bay
• Focusing on manufacturing efficiency
so we can maintain our margins
Dimensions of Scale

6. The only way to achieve scale is
to increase consistency.
Consistency

7. Intrapreneurs need to manage the
tension between the sameness
needed for scale and the change
required for innovation.

8. Noble Problem
How might we make the new a
reality in a company designed
for sameness?
n
n

9. You Company
How might I make the
new a reality in my
company?
How might a company
simultaneously embrace
efficient and change?
n
n

10. Lief Ericsson Mahatma Gandhi
You

11. Servitude Leadership
“No one can do anything that
matters by themselves”
Emily Riley
You

12. Promoting change
without activating an
organization’s variation
elimination anti-bodies
You
Undercover Radical

13. • Make others the hero of your story
• Help before help is needed
• Practice the art of the long view
• Bend rules and avoid breaking them
• Display humble confidence
Things great intrapreneurs do
You

14. 90%
creating the
efficiency
required for
scale
10%
creating the
change
required for
innovation
Company
90-10 Organization
90%

15. Company
Organizational Design
10%90%
Hierarchy
Optimal for efficiency
Network
Optimal for exploration

16. Company
Organizational Design
• Predictable outcomes • Adaptable outcomes
• Bet on projects • Bet on people
• Use metrics • Use insights
• Reward delivery on
promises
• Reward results
achieved
10%90%
Hierarchy Network

17. 90%
Company
Adaptation
Being connected; yet separate is a must.

18. “The test of a first-rate intelligence is
the ability to hold two opposed ideas in
mind at the same time and still retain
the ability to function”
F. Scott Fitzgerald
Company

19. • Leaders need to add
to the skills that made
them successful
• All the systems have
been designed for
efficiency
• Fairness and equality
are not the same
concept
Mental Barriers
Company

20. Intrapreneurs Checklist
•Do you want to create a product movement
rather than a new product?
•Do you have the patience to push in the
same direction for a long time?
•Do you have allies in many places in the
company?
•Do you want to be the CEO?

21. • Can your company bet on people rather than
projects?
• Can your company make investments based on
insights rather than metrics?
• Can your company manage based on fairness
rather than equality?
• Can your company manage radically diverse
talent?
• Can your company lead by coaching rather than
deciding?
Organizational checklist
Company

22. Intrapreneurs…..
•are not entrepreneurs
•manage the tension between
sameness and new
•respect the 90 while living in the 10
•believe in servitude leadership
•get to play with big assets
You

23. Sharing …..
Part of the rationale for speaking at Product Camp is to
make connections with people that have experienced
the challenges of making the new a reality in an
established company,
If you would like to share your experiences with me,
please contact me via
e-mail, steve@repeatableinnovation.com or
linkedin www.linkedin.com/in/stevenfahrenholtz

24. Steven Fahrenholtz
Phone: 612.817.2499
steve@repeatableinnovation.com
www.linkedin.com/in/stevenfahrenholtz
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