Presentatie over de invloed van mobile op aankoopgedrag en offline sales. Gepresenteerd op Retail Detail Day 2016.

1. de invloed van
mobile op
koopgedrag

4. full service digital agency
inbound & online marketing
webdesign & development
marketing automation
digital content creation

7. de invloed van
mobile op
koopgedrag

9. back then…

10. reach or sales?

11. now…

13. het systeem is kapot

14. time to try
something different?

16. some food for
thought

17. my audience doesn’t use google

18. local ecommerce doesn’t work

19. i can just re-use my offline strategy

20. big purchases don’t happen
online

28. Is
mobile
eating
Brick
&
Mortar
is mobile eating
brick & mortar?

32. is brick & mortar
dead?

34. “In
retail,
you
can’t
think
about
mobile
as
a
threat.
Think
of
its
as
a
magnet
to
draw
that
client
into
your
store.”
Bridget
Dolan
– VP
of
Marketing
at
Sephora

36. 44% of all buyers start the buying
process via a search engine

39. 33%mobileadclickers gotoofflinestore
75%startssearch onmobile

40. 1in 4mobile adclickersgotooffline store

41. omnichannelapproach versussingle channel:
+254%

42. time to break the wall

43. mobile is your digital storefront

44. make it mobile friendly

47. make it mobile friendly
give local information

49. make it mobile friendly
give local information
your in store advisor

51. make it mobile friendly
give local information
your in store advisor
align your channels

54. make it mobile friendly
give local information
your in store advisor
align your channels
add value online

58. remarkable content

59. know your buyer persona

60. know the buyer journey

61. the right content at the right time

64. 5
frustraties van
elke online
shopper
5 things that will kill
your mobile brand

70. “They
didn’t
want
it
good.
They
wanted
it
Wednesday.”
Robert
A.
Heinlein
– Science
Fiction
Writer

71. Questions?