My approach to on-page SEO for WooCommerce websites. Presentation made for WordPress Serbia meetups in 2018

1. SEO for WooCommerce

2. Stevica Gološin
golosins@gmail.com
https://www.linkedin.com/in/golosins/
http://wpserbia.rs
http://wordpress.org

3. What is SEO?
Search engine optimization (SEO) is the
process of affecting the online visibility of a
website or a web page in a web search engine's
unpaid results—often referred to as "natural",
"organic", or "earned" results.
In general, the earlier (or higher ranked on the search
results page), and more frequently a website appears
in the search results list, the more visitors it will
receive from the search engine's users; these visitors
can then be converted into customers.
Source: https://en.wikipedia.org/wiki/Search_engine_optimization

4. SEO Factors
• Technical
• Content
• Popularity
On-page SEO
Off-page SEO

5. SEO Pyramid

6. Technical Factors
1. Hosting
2. Mobile friendly website
3. Website structure

7. How To Pick Startup Hosting?
Start with:
• Shared hosting
• Linux server with cPanel
• Price: 20-50 USD/yr.
• Unlimited websites
• Unlimited databases
• Unlimited traffic
• Upgrade options
• Search for reviews!
1. Hosting

8. • Server: VPS not shared
• Reliable hosting
• Good hosting speed
• WordPress hosting
• WooCommerce hosting
• Check hosting history and reviews
How To Pick A Good Hosting?
1. Hosting

9. Responsive Website
2. Mobile Friendly Website
By 2020, 80 percent of all mobile data traffic will come
from smartphones.

10. 2. Mobile Friendly Website
• Responsive website
• Mobile - first indexing
Mobile as the primary view for SEO
(Blisk browser - optimize view)
• Accelerated Mobile Pages (AMP)
o framework for creating fast-loading mobile
web pages: (AMP HTML, AMP JS, AMP CDN)
o https://www.ampproject.org
o AMP WordPress plugin

11. Why Accelerated Mobile Pages ?
• 53 % of web pages are abandoned if they
take more than 3 secs. to load.
• 1 sec. delay in website load time can
decrease conversions by up to 7 percent.
• AMP load pages 2x faster.
• Latency 10% of responsive mobile page.
• Higher engagement rate with AMP.
• Higher viewability rates with AMP.

12. GTMetrix
Speed Is Mobile Friendly

13. Pingdom
Speed Is Mobile Friendly

14. Mobile Friendly Website Look

15. 3. Website Structure
• Keep it simple
• Accessible within 3-4 clicks
• Interlink only closely related and relevant content
• Siloing/themeing website
• Short and readable URLs
• Use "noindex" for:
• tags
• date archives
• author listings

16. 3. Website Structure

17. 3. Website Structure

18. • https://www.google.rs/search?site=&source=hp&q=google
=hp.1.2.0i22i30k1l3.1748.11225.0.16514.23.20.0.3.3.0.115.1
565.19j1.20.0....0...1c.1.64.hp..0.23.1572...0._ccf2qdrLv0
• http://weightloss.com/bikini-fit-quick-tips/
• http://cheaphotels.rs/belgrade-serbia/
Dynamic URL vs.
Human readable URL
3. Website Structure

19. Human readable URL

20. URL length
(Uniform Resource Locator)
• Theory up to 2083 chars
• Recommended 80 - 100 chars
• Google shows up to 78 (74) chars
• Use URL shortener?

21. Organize Your Products
• Use categories
• Do you have brands?
• Use products filtering
• Out of stock products (404 warning)
• Redirection temporary - 302 vs. permanent - 301
• Duplicate content (rel="canonical "or noindex)
• Hidden/not visible content (avoid tabs)

22. Groups vs. Silo
Groups
Silo

23. How To Build A Silo Structure
1. Determine products structure
2. Choose your siloing strategy
3. Plan your linking structure
4. Implement and build your silos

24. Silo For Hotels

25. Content Siloing
A content silo is a method of grouping related content together to
establish the website’s keyword-based topical areas or themes.

26. Silo Blueprint
Level 1: Index page
(Do not try to rank it well)
Level 2: Hallway pages
(Big groups: ex.clothes, footwear, men/women...)
Level 3: Doorway pages
(Next group level: seasons, occasions...)
Level 4: Group pages
(Categories: ex. shirts, dresses, suits, shoes, sneakers...)
Level 5: Money Page
(Products: WordPress T-shirt, WooCommerce sneakers...)

27. Content Factors

28. Yoast SEO Plugin
Yoast
Sem
Aph
ore

29. Meta description
• Length: 150-250 chars
• Call to action
• Incude focus keyword

30. Good Practice
• Keyword density
• Keyword in the first paragraph
• Subheadings must have keyword
• Text length
Focus
keyword

31. Long Sentences > 20 Words25%Max.

32. Avoid Passive Voice
https://kb.yoast.com/kb/passive-voice/
10%Max.

33. Transition Words
https://yoast.com/5-tips-improve-readability-blog-post/
30%Min.

34. Flesch Reading Ease
https://en.wikipedia.org/wiki/Flesch–Kincaid_readability_tests
Between 60 and 80

35. Yoast SEO Analysis – All Green

36. Who’s The King?
Content
Is King

37. On-Page SEO Is Important

38. On-Page SEO vs. Off-Page SEO

39. SEO is
unpredictable
unreliable
not dead