If lots of brands have great content, what determines what is successful? What gives one piece of content marketing real cut-through while another gets completely ignored? The answer is distribution. No matter how good the content is, creating traction in a crowded market is a key component in delivering success. It isn’t enough to simply rely on people finding your content, you need to actively promote it across the three core marketing communications channels.

1. How to get your
content in front of
your audiences.
MichaelHewitt
ContentMarketingManager
Stickyeyes

2. Content distribution is one
of the biggest headaches
for content marketers.

3. That’s because there
is so much content...

4. and it is easier than
ever for consumers to
avoid it.

5. And social networks are
making it even harder for
brands to get noticed.

6. In fact, organic
social reach had
fallen by as much
as…
50%
Source:Social@Ogilvy,2014,DatafromOct13andFeb14

7. Meaning that you could be
reaching as little as
2% of your brand followers.
Source:Social@Ogilvy,2014,

8. That’s a lot of
people missing your
message.

9. So you need to rethink
your approach to
content….

10. … and work out how
you’re going to make
it move.

11. Because if it doesn’t
move...

12. … you’re investing a lot of
resources…

13. … talking to
nobody.

14. So what do you need to
do?

15. You need to have
an objective.

16. You need to have
a plan.

17. You need to have
insight about your
audience.

18. And once you have that,
you need content that
meets these three key
points.

19. Because without all
of these things…

20. … it becomes very hard to
create the right content…

21. … and work out how
you’re going to make
it move.

22. Want to learn more about
reaching your audiences?

23. Download our
Content Distribution
Playbook.

24. Click Here
to get the free guide.

25. Talk to us about
your content
marketing
strategy.
Download the full whitepaper at
www.stickyeyes.com/intelligence
Our expert digital and content
marketing specialists can help
your brand to appraise, develop
and deploy your content
marketing, creation & distribution
strategy.
Get in touch at:
hello@stickyeyes.com
+44 (0)113 391 2929
www.stickyeyes.com