Presented by Glen Conybeare, Chief Commercial Officer, Stickyeyes at Webit Congress 2013.

1. IS SOCIAL THE
NEW SEO?
GLEN CONYBEARE
CHIEF COMMERCIAL OFFICER
@STICKYEYES

2. SEO was dead easy…

6. SEO is now dead ?

7. Not dead, just
tougher

8. SEO TODAY
The three pillars:
25%
50%
25%
Technicals
Content
Authority
1. Technical work
2. Content
3. Authority Enhancement

9. AUTHORITY WHAT?
•
•
•
•
•
Earned not bought links
PR
Shareable content
Great creative
And most definitely social

10. “YES, SOCIAL
SIGNALS ARE
PART OF OUR
ALGORITHM”
Matt Cutts
Heads of Google Web Spam team

11. Great News!

12. So why do so many companies fail?

13. Meet Bob

14. “I’ve got your
recommendations
but…..”

15. “I need a few weeks to get it
round the various
departments”

16. “IT have said they can’t do it
yet/don’t want to do it”

17. “PR have said the idea
needs to go through
them/their agency”

18. “I need to get the social
guys involved”

19. THE
ENEMY

21. Your CEO

22. PR
Social
SEO
Content
Partnerships
Brand teams
IT

23. SEO
SEO
SEO
SEO
SEO
SEO
SEO

24. Who’s doing it right?

26. “We have dissolved the SEO and social
media teams in their traditional form,
and remoulded them to be more
consumer value and campaign-centric”

27. “Where MSM has been most successful
(from its core employees to its board) is
by being very ambitious and progressive
in removing organisational barriers..”

28. CONVINCING THE
CEO

29. RESULTS
Insurance
Car Insurance
Loans
Cheap Car Insurance
Credit Cards
60,500
550,000
200,000
135,000
90,000
2nd
1st
1st
2nd
1st

30. Monthly revenue from those
5 terms in the UK alone is
worth circa
€1,500,000

31. That’s the figure to share
with your CEO

32. SUMMARY

33. Social isn’t the new SEO
It’s just one part of it
SEO success requires
organisational change

34. Stop blaming
Bob!

35. BLAME THIS GUY

36. Thank you for
your time!
Stickyeyes
Global Digital
Marketing Experts
Glen.Conybeare@Stickyeyes.com