SlideShare a Scribd company logo
1 of 7
Download to read offline
I want hyper  information Clicks  equal  money (dontcha know?) but my  patience  is precious And If I won’t click for  Google… … why would I click for   you?
I like my Search as I like my coffee: Freshly Blended With some sugar And maybe a biccie It’s the same thing with  Google: Thanks for the pic, SEOmoz  
gimme gimme gimme  Integrated Search Verticals “ Only 19% of search engines users report that they have not clicked a news, image, or video search result within the blended search results. This compares to 35% who have not used vertical search ”, Thanks iProspect for your 2002 – 2008 search surveys!
When is she hottest? In Photos? In Books? (yah, right) In Videos (probably) In News? I dunno, I dunno…. and come to think of it, Google… Digg’s kinda got the idea, but not quite… Just deliver all of ‘em and I’ll just click the one at the top? Highly ranked digital assets = brand equity
Oi! SEOs… Optimise your clients’  digital assets   - take an inventory Implement keyword optimisation process and promotion to relevant channels Alternative text for images Descriptions for audio and video files Precise widget titles Flash works! Check all your tags videos,  images, podcasts, news releases, blogs, RSS feeds   – syndicate!  You stand to gain: Multimedia indexing Increased PageRank – traffic – popularity A wider audience whose  original   intent  may not have lead them to you… Increased links back Brand visibility
make me a mashup… … .and I might make it my  home page Mashup:   web app that combines data from more than one source into a single integrated tool
Digital Asset Optimisation Dynamise your web environment With And

More Related Content

What's hot

SEO Trends - Presented at eTourism Summit
SEO Trends - Presented at eTourism SummitSEO Trends - Presented at eTourism Summit
SEO Trends - Presented at eTourism SummitSercius
 
Push Your Content to the Next Level
Push Your Content to the Next LevelPush Your Content to the Next Level
Push Your Content to the Next LevelJordan Kasteler
 
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVESOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for BloggersAffiliate Summit
 
How to track your backlinks
How to track your backlinksHow to track your backlinks
How to track your backlinksCharles Kassotis
 
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasInfluencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasRob Garner
 
Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social MediaNavneet Kaushal
 
Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013Jon Quinton
 
Pubcon Vegas 2014 - Content Strategy, Marketing, and Promotion
Pubcon Vegas 2014 - Content Strategy, Marketing, and PromotionPubcon Vegas 2014 - Content Strategy, Marketing, and Promotion
Pubcon Vegas 2014 - Content Strategy, Marketing, and PromotionJordan Kasteler
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWill Davis
 
Ga Jasmine Sandler Presentation
Ga Jasmine Sandler PresentationGa Jasmine Sandler Presentation
Ga Jasmine Sandler PresentationJasmine Sandler
 
Digital Marketing For Real Estate Projects
Digital Marketing For Real Estate ProjectsDigital Marketing For Real Estate Projects
Digital Marketing For Real Estate ProjectsSumant Goenka
 
10 Ways to Create Awesome Content for your Blog
10 Ways to Create Awesome Content for your Blog10 Ways to Create Awesome Content for your Blog
10 Ways to Create Awesome Content for your BlogPerformics.Convonix
 
5 real-estate-digital-marketing-strategy-2017
5 real-estate-digital-marketing-strategy-20175 real-estate-digital-marketing-strategy-2017
5 real-estate-digital-marketing-strategy-2017Satish Vishwakarma
 
Pubcon Presentation on How to Resolve Search Engine Reputation Problems
Pubcon Presentation on How to Resolve Search Engine Reputation ProblemsPubcon Presentation on How to Resolve Search Engine Reputation Problems
Pubcon Presentation on How to Resolve Search Engine Reputation ProblemsOnline Reputation Management
 
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Social Media Optimization (SMO) Checklist and Activities - What You Need to d...
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
 
Digital marketing trends 2013
Digital marketing trends 2013Digital marketing trends 2013
Digital marketing trends 2013e-Strategy
 
5 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 20145 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 2014Cursive Content Marketing
 
Online Marketing Strategy for Real Estate Agents
Online Marketing Strategy for Real Estate AgentsOnline Marketing Strategy for Real Estate Agents
Online Marketing Strategy for Real Estate AgentsBrad Carroll
 

What's hot (20)

SEO Trends - Presented at eTourism Summit
SEO Trends - Presented at eTourism SummitSEO Trends - Presented at eTourism Summit
SEO Trends - Presented at eTourism Summit
 
Push Your Content to the Next Level
Push Your Content to the Next LevelPush Your Content to the Next Level
Push Your Content to the Next Level
 
Fidelity Presentation-Visual Content Edit
Fidelity Presentation-Visual Content EditFidelity Presentation-Visual Content Edit
Fidelity Presentation-Visual Content Edit
 
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVESOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
How to track your backlinks
How to track your backlinksHow to track your backlinks
How to track your backlinks
 
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las VegasInfluencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
Influencing Search with Social Signals - Rob Garner, Pubcon 2013 Las Vegas
 
Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social Media
 
Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013Keyword Research and Optimization - SES Hong Kong 2013
Keyword Research and Optimization - SES Hong Kong 2013
 
Pubcon Vegas 2014 - Content Strategy, Marketing, and Promotion
Pubcon Vegas 2014 - Content Strategy, Marketing, and PromotionPubcon Vegas 2014 - Content Strategy, Marketing, and Promotion
Pubcon Vegas 2014 - Content Strategy, Marketing, and Promotion
 
Why Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media EffortsWhy Blogging Should be the Hub of Your Social Media Efforts
Why Blogging Should be the Hub of Your Social Media Efforts
 
Ga Jasmine Sandler Presentation
Ga Jasmine Sandler PresentationGa Jasmine Sandler Presentation
Ga Jasmine Sandler Presentation
 
Digital Marketing For Real Estate Projects
Digital Marketing For Real Estate ProjectsDigital Marketing For Real Estate Projects
Digital Marketing For Real Estate Projects
 
10 Ways to Create Awesome Content for your Blog
10 Ways to Create Awesome Content for your Blog10 Ways to Create Awesome Content for your Blog
10 Ways to Create Awesome Content for your Blog
 
5 real-estate-digital-marketing-strategy-2017
5 real-estate-digital-marketing-strategy-20175 real-estate-digital-marketing-strategy-2017
5 real-estate-digital-marketing-strategy-2017
 
Pubcon Presentation on How to Resolve Search Engine Reputation Problems
Pubcon Presentation on How to Resolve Search Engine Reputation ProblemsPubcon Presentation on How to Resolve Search Engine Reputation Problems
Pubcon Presentation on How to Resolve Search Engine Reputation Problems
 
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Social Media Optimization (SMO) Checklist and Activities - What You Need to d...
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...
 
Digital marketing trends 2013
Digital marketing trends 2013Digital marketing trends 2013
Digital marketing trends 2013
 
5 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 20145 Simple Content Marketing Storytelling Techniques for 2014
5 Simple Content Marketing Storytelling Techniques for 2014
 
Online Marketing Strategy for Real Estate Agents
Online Marketing Strategy for Real Estate AgentsOnline Marketing Strategy for Real Estate Agents
Online Marketing Strategy for Real Estate Agents
 

Viewers also liked

China market spotlight 2011 for Hemisphere
China market spotlight 2011 for HemisphereChina market spotlight 2011 for Hemisphere
China market spotlight 2011 for HemisphereNet Jacobsson
 
How A Great Leader SHAPES Others
How A Great Leader SHAPES OthersHow A Great Leader SHAPES Others
How A Great Leader SHAPES OthersMatt Ragland
 
Ignite Asheville 2013 - Priorities & Habit Change
Ignite Asheville 2013 - Priorities & Habit ChangeIgnite Asheville 2013 - Priorities & Habit Change
Ignite Asheville 2013 - Priorities & Habit ChangeMatt Ragland
 
CoSchedule Webinar
CoSchedule WebinarCoSchedule Webinar
CoSchedule WebinarMatt Ragland
 
Connecting with Camp Families Year-Round
Connecting with Camp Families Year-RoundConnecting with Camp Families Year-Round
Connecting with Camp Families Year-RoundMatt Ragland
 
Life, Prioritized: Interview with Danny Iny of Firepole Marketing
Life, Prioritized: Interview with Danny Iny of Firepole MarketingLife, Prioritized: Interview with Danny Iny of Firepole Marketing
Life, Prioritized: Interview with Danny Iny of Firepole MarketingMatt Ragland
 
Presentatie Internetmarketing
Presentatie InternetmarketingPresentatie Internetmarketing
Presentatie Internetmarketingguest9bb30a
 
Color Book
Color BookColor Book
Color Bookmfadel69
 
How To Effectively Use Storytelling in Your Business & Life
How To Effectively Use Storytelling in Your Business & LifeHow To Effectively Use Storytelling in Your Business & Life
How To Effectively Use Storytelling in Your Business & LifeMatt Ragland
 
Actualise Learning Solutions
Actualise Learning SolutionsActualise Learning Solutions
Actualise Learning SolutionsSachet Mehta
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
 
10 tips for mindful listening
10 tips for mindful listening10 tips for mindful listening
10 tips for mindful listeningJoyce Hostyn
 
Transform the employee experience
Transform the employee experienceTransform the employee experience
Transform the employee experienceJoyce Hostyn
 

Viewers also liked (14)

China market spotlight 2011 for Hemisphere
China market spotlight 2011 for HemisphereChina market spotlight 2011 for Hemisphere
China market spotlight 2011 for Hemisphere
 
How A Great Leader SHAPES Others
How A Great Leader SHAPES OthersHow A Great Leader SHAPES Others
How A Great Leader SHAPES Others
 
Ignite Asheville 2013 - Priorities & Habit Change
Ignite Asheville 2013 - Priorities & Habit ChangeIgnite Asheville 2013 - Priorities & Habit Change
Ignite Asheville 2013 - Priorities & Habit Change
 
CoSchedule Webinar
CoSchedule WebinarCoSchedule Webinar
CoSchedule Webinar
 
Connecting with Camp Families Year-Round
Connecting with Camp Families Year-RoundConnecting with Camp Families Year-Round
Connecting with Camp Families Year-Round
 
Power of Story
Power of StoryPower of Story
Power of Story
 
Life, Prioritized: Interview with Danny Iny of Firepole Marketing
Life, Prioritized: Interview with Danny Iny of Firepole MarketingLife, Prioritized: Interview with Danny Iny of Firepole Marketing
Life, Prioritized: Interview with Danny Iny of Firepole Marketing
 
Presentatie Internetmarketing
Presentatie InternetmarketingPresentatie Internetmarketing
Presentatie Internetmarketing
 
Color Book
Color BookColor Book
Color Book
 
How To Effectively Use Storytelling in Your Business & Life
How To Effectively Use Storytelling in Your Business & LifeHow To Effectively Use Storytelling in Your Business & Life
How To Effectively Use Storytelling in Your Business & Life
 
Actualise Learning Solutions
Actualise Learning SolutionsActualise Learning Solutions
Actualise Learning Solutions
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?
 
10 tips for mindful listening
10 tips for mindful listening10 tips for mindful listening
10 tips for mindful listening
 
Transform the employee experience
Transform the employee experienceTransform the employee experience
Transform the employee experience
 

Similar to Blended Search

How to Generate Leads with Infographics
How to Generate Leads with InfographicsHow to Generate Leads with Infographics
How to Generate Leads with InfographicsSeedling Inc.
 
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
 
Online marketing workshop melbourne
Online marketing workshop melbourneOnline marketing workshop melbourne
Online marketing workshop melbourneSam shetty
 
Visual Content Marketing
Visual Content Marketing Visual Content Marketing
Visual Content Marketing Lori Fisher
 
Understanding Digital Asset Optimization (DAO): Whitepaper
Understanding Digital Asset Optimization (DAO): WhitepaperUnderstanding Digital Asset Optimization (DAO): Whitepaper
Understanding Digital Asset Optimization (DAO): WhitepaperDanyaShea Digital Marketing
 
Increasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search enginesIncreasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search enginespauleycreative
 
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)Vorian Agency
 
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for SearchBrightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for SearchMark Robertson ⏩
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
 
Content Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank MarketingContent Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank MarketingTopRank Marketing Agency
 
Search & Social 101
Search & Social 101Search & Social 101
Search & Social 101Edelman
 
Is your website googleized revised
Is your website googleized revisedIs your website googleized revised
Is your website googleized revisedSandi Sturm
 
Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df1397th Floor
 
Webinar | Supercharge your Online Newsroom with SEO Basics
Webinar | Supercharge your Online Newsroom with SEO BasicsWebinar | Supercharge your Online Newsroom with SEO Basics
Webinar | Supercharge your Online Newsroom with SEO BasicsPressPage
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO StrategyRicardoCarreira
 

Similar to Blended Search (20)

How to Generate Leads with Infographics
How to Generate Leads with InfographicsHow to Generate Leads with Infographics
How to Generate Leads with Infographics
 
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...
 
Optimizing Your SEO
Optimizing Your SEOOptimizing Your SEO
Optimizing Your SEO
 
Online marketing workshop melbourne
Online marketing workshop melbourneOnline marketing workshop melbourne
Online marketing workshop melbourne
 
Get found in google
Get found in googleGet found in google
Get found in google
 
Visual Content Marketing
Visual Content Marketing Visual Content Marketing
Visual Content Marketing
 
Understanding Digital Asset Optimization (DAO): Whitepaper
Understanding Digital Asset Optimization (DAO): WhitepaperUnderstanding Digital Asset Optimization (DAO): Whitepaper
Understanding Digital Asset Optimization (DAO): Whitepaper
 
Increasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search enginesIncreasing the visibility of your construction product website in search engines
Increasing the visibility of your construction product website in search engines
 
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
Search Marketing Integration Seminar - Vorian Agency (Women In Business WA)
 
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for SearchBrightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for Search
 
How To Generate Leads With Infographics
How To Generate Leads With InfographicsHow To Generate Leads With Infographics
How To Generate Leads With Infographics
 
Image SEO
Image SEOImage SEO
Image SEO
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
 
Content Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank MarketingContent Marketing Optimization - TopRank Marketing
Content Marketing Optimization - TopRank Marketing
 
Search & Social 101
Search & Social 101Search & Social 101
Search & Social 101
 
Pinterest 101
Pinterest 101Pinterest 101
Pinterest 101
 
Is your website googleized revised
Is your website googleized revisedIs your website googleized revised
Is your website googleized revised
 
Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13Infographics for Fun and Profit - Chris Bennett #df13
Infographics for Fun and Profit - Chris Bennett #df13
 
Webinar | Supercharge your Online Newsroom with SEO Basics
Webinar | Supercharge your Online Newsroom with SEO BasicsWebinar | Supercharge your Online Newsroom with SEO Basics
Webinar | Supercharge your Online Newsroom with SEO Basics
 
Google Plus is changing SEO Strategy
Google Plus is changing SEO StrategyGoogle Plus is changing SEO Strategy
Google Plus is changing SEO Strategy
 

Recently uploaded

Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Alexander Turgeon
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementNuwan Dias
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 

Recently uploaded (20)

Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024Valere | Digital Solutions & AI Transformation Portfolio | 2024
Valere | Digital Solutions & AI Transformation Portfolio | 2024
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API Management
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 

Blended Search

  • 1. I want hyper information Clicks equal money (dontcha know?) but my patience is precious And If I won’t click for Google… … why would I click for you?
  • 2. I like my Search as I like my coffee: Freshly Blended With some sugar And maybe a biccie It’s the same thing with Google: Thanks for the pic, SEOmoz 
  • 3. gimme gimme gimme Integrated Search Verticals “ Only 19% of search engines users report that they have not clicked a news, image, or video search result within the blended search results. This compares to 35% who have not used vertical search ”, Thanks iProspect for your 2002 – 2008 search surveys!
  • 4. When is she hottest? In Photos? In Books? (yah, right) In Videos (probably) In News? I dunno, I dunno…. and come to think of it, Google… Digg’s kinda got the idea, but not quite… Just deliver all of ‘em and I’ll just click the one at the top? Highly ranked digital assets = brand equity
  • 5. Oi! SEOs… Optimise your clients’ digital assets - take an inventory Implement keyword optimisation process and promotion to relevant channels Alternative text for images Descriptions for audio and video files Precise widget titles Flash works! Check all your tags videos, images, podcasts, news releases, blogs, RSS feeds – syndicate! You stand to gain: Multimedia indexing Increased PageRank – traffic – popularity A wider audience whose original intent may not have lead them to you… Increased links back Brand visibility
  • 6. make me a mashup… … .and I might make it my home page Mashup: web app that combines data from more than one source into a single integrated tool
  • 7. Digital Asset Optimisation Dynamise your web environment With And