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http://www.environmentalleader.com/2012/07/30/how-to-write-your-companys-sustainability-story/
Inc. Magazine recently ran an article, 11 Tips to Write Your Own Story by Jeff Haden, on storytelling basics from a Pixar artist, and then applied those principles to business and life. I’d like to take it a step further and examine how some of these guidelines can help companies craft a more compelling sustainability story.
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