About Dagobert Hartmann studied business and management economics at the University of Cologne. After completing his degree he worked for several years as the Strategic Planning Director at Grey Worldwide. He is now the Director of Consulting and Research at Uniplan Live Communication. The strategy consultant and brand expert advises customers of Uniplan on all matters concerning strategic brand management, integrated communication and live communication management. He has so far supported more than 70 brands from different industries in consulting projects. Hartmann is a member of numerous professional associations.