This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.
Grants as a Fundraising Tool
Are you Ready
Identify Funders
Elements of A Grant
3. Objectives
Grants as a
Fundraising Tool
Are you Ready
Identify Funders
Elements of A Grant
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4. Five Sources of Funding
Government Service Fees Corporations Individuals Foundations
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5. Who Gives the Money
$290.89 Billion in 2010
Source: AAFRC Giving USA 2011
Individuals
73%
Bequests
8%
Foundations Corporation
14% s
5%
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7. Grants
A sum of $ given by an organization
for a particular purpose.
Grants comprise 10-15% of
philanthropic giving.
Government, Corporations, and
Foundations are not just "sitting
around" to randomly give “free
money” away.
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8. Why are YOU Here?
A sum of $ given bY an Organization
for a particular pUrpose.
GraNts comprisE _______% of
philanthropic giving.
GovErnment, Corporations, and
FounDations are not just "sitting
around" to randomly give “free
MONEY” away.
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9. Why are YOU Here?
A sum of $ given bY an OrgaUnization
for a particular prpose.
Grats coNmprisE 10-1E5%f
Dphilanthropic giving.
Govrnment, CorMONEY”
porations, and Founations are not just
"sitting around" to randomly give “free
away.
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10. Is Your Organization Ready?
Organization
Established
Mission
Programs
Needs
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11. Know Thyself
What is
Our
Mission
Who is
What is
Our
Our Plan
Customer
5 Drucker
Questions
What
What Are
Does The
Our
Customer
Results
Value
www.StrongerOrganizations.com Source: P. Drucker
(1990)
12. Tips from the Pros
"If you don't
know where you
are going, you
will wind up
somewhere
else." Source: Yogi Berra
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15. Sources of Grants
Corporations
Foundations
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16. Types of Foundations
#/Types of Foundations
Independent Community
68,508 737
89% 1%
Corporate
2,733
4%
Operating
4,567
6%
Source: The Foundation
Center, Foundation
Yearbook, 2011
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17. Types of Foundations
Total Giving in 2010
In Billions Community
4.2
Independent 9%
32.8
72%
Corporate
4.7
10%
Operating
4.2
9%
Source: The Foundation
Center, Foundation
Yearbook, 2011
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18. More Sources of Grants
Businesses
Clubs & Associations
Workplace Solicitations
Religious Organizations
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19. Finding Grants
Public
Sector Private
Sector
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20. The Sectors
Public Sector Private Sector
Specific Diverse
Fund All Fund Partial
Cost Higher for Capital
Reimbursement Lower for
Admin Costs Operations
Look for RFPs Connected
Independent Find your
Paper Relationship Connection
Personal
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Relationship
32. Tips For Request Amount
Take an average
either of all gifts
or of the top 5
largest and 5
smallest gifts
given by a
Funder… Source: General
Fundraising Advice
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33. Tips For Request Amount
If you ask for
more than the
Funder has
historically
given… then you
and the Funder
better be pretty Source: General
Fundraising Advice
good friends
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34. Grants Process
Need
Evaluation Project
Reporting Research
Implementation
Application
& Administration
Funder’s Choice
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35. Grants Process
• Organizational
Project
Need • Project
• Assessment Development
of Capability • Collaborations
Need
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36. Grants Process
Application
• Funder
Identification • Letter of
• Proposal & Inquiry
Budget • Formal
Application
Research
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37. Grants Process
Implementation
• Funders Review & Administration
Application
• Follow Award
• Award Offered Guidelines
or Declined
Funder’s
Choice
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38. Tips from Experience
Always contact
the funder for
feedback if your
proposal is
declined…it
helps future Source: Kristina Jones
proposals and countless
others…
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42. Cover Letter
Signed by
Org & Project Total $ Commitment Special
Highest Ends Actively
Purpose Benefit Requested from Board Elements
Authority
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43. Proposal Contents
Cover Executive
Letter Summary
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44. Executive Summary
Mission
Vision/Philosophy
Brief History
Program Description
Description of Clients
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45. Executive Summary
Total Budget
Location
Demographics
Staff
Service Statistics
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46. WOW!
To make a point, is
to be blunt, which is
pointless… - Bob McMahan
What is your
WOW?
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47. Tips from Funders
If I can’t
understand
the title, I
won’t fund
it…
Source: Whitney Tilt,
Nat. Fish & Wildlife
http://www.squidoo.com/Grant-
Writing-Tips
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48. Tips from Funders
"If you haven't
told us what you
want by the end
of the third
paragraph, chan
ces are you're
not going to get Source: John West,
Phillips Petroleum
it." Fdn
http://www.squidoo.com/Grant-
Writing-Tips
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49. Proposal Contents
Cover Executive
Letter Summary
Proposal
Narrative
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50. Proposal Narrative
Organization/Program
History
Problem or Needs
Statement
Project Description
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52. Budget
Grants Contracts
• Local • Local
• State • State
• Federal • Federal
Revenues
Contributions Other Revenues
• Individuals • Fees
• Events • Interest Income
• In-Kind • Endowment Income
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55. Tips from Writers
“If your
Grandmother
reads it and
doesn’t
understand it –
it’s likely your
Source: Classroom
funder won’t Experience with The
either” Grantsmanship Center
(2001)
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57. Appendices
IRS Determination Letter
Annual Report, Letters of Texas Secretary of State Letter
Support, Brochures, Statistics
Most Recent Audit or Financial
List of Board of Directors
Report
Most Recent IRS 990
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59. Tips from Reviewers
Follow the
guidelines for
binding… don’t
staple it or put it
in a bound book
if the funder
requests Source: Kristina Jones
and anyone who has
otherwise been responsible for
accepting proposals
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60. Create a Grants Plan
Source:
www.StrongerOrganizations.com Calvin & Hobbes
61. Grants Plan
Funding Goal Q1, Q2, Q3, Source Assignmen Deadline
Project Amount Q4 t
(Actions,
Person
Responsibl
e)
State
Federal
Corporations
Foundations
Businesses
Service Clubs
Workplace
Solicitations/UW
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Religious
Organizations
62. INTRO TO
GRANTWRITING
Q&A
Kristina E. Jones, M.A., CFRE
www.StrongerOrganizations.com s (888) ORG-STROng
Editor's Notes
School of thought: Grants can not be writtenProposals are writtenGrants are given or receivedNew to writing grants or need a refresher?Introduction to Grant Writing is valuable for both beginners and for anyone who would like a refresher on the fundamentals of identifying funders and writing grants.This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.
This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.
This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.
Government – contract, grant for services, bricks and mortar, DOL Wi$E Up, additional monies to mine your service statisticsService Fees – co-pays, tuition, registration, application feesCorporations – marketing, advertising underwriting or grantsIndividuals – small gifts, major gifts, estate/bequestsFoundations -- Independent, Operating or Community FoundationsWhat is the largest source of funding?
Example graph/chart.
Religion & Education – why do you think that is?
A sum of money given by an organization, esp. a government to be used for a particular purpose.10-15%
A sum of money given by an organization, esp. a government to be used for a particular purpose.10-15%
A sum of money given by an organization, esp. a government to be used for a particular purpose.Tell me what do you want to seek grant money to accomplish? Popcorn around the room.. Where does most of your revenue come from for your nonprofit now? Do you have five sources of funding?10-15%
See checklist – what’s your mission? Who can say it in 15 words or less.Quick – tell me your programsNeeds -
On the plan – do you have the infrastructureCAP Stimulus dollars
Start showing stacks of paper Government entitiesTypes: possibilities at all levels - federal/national, state/province, county, local governments and agenciesMotivations: need to address pressing social problemsStrategies for building relationships: - design programs of specific interest to funding agency - establish relationships with decision-makers and discuss proposal in advance of submitting - complete and submit applications thoroughly and in a timely way - engage local (to agency) advocates - counsel and other support - meet with public officials responsible for funding agency - be patient - obtaining government support can take time
CorporationsTypes: many types of corporate support - foundation, direct giving, executive discretionary funds, subsidiary or local site giving,in-kind gifts such as marketing support, research and development activities, or products neededMotivations: business focus, good corporate citizenship, enlightened self-interest, executive leadership interest, location, cause-relatedmarketing, employee interestsStrategies for building relationships: - establish relationships with employees: board & committee members, etc. - develop compelling reasons for corporate support that tie to corporate mission/vision - ensure research is comprehensive and effective - inquire / approach / qualify / discuss interests - write grant proposalsFoundationsTypes: several types: private, company-sponsored, community, operatingMotivations: community support, sociopolitical concerns, historical roles (e.g. philanthropic interests of founders), seed money for newprojects, tax advantagesStrategies for building relationships: - research foundation mission/vision/goals - analyze foundation guidelines - approach / inquire / develop personal relationships via person-to-person visits; confirm interest in receiving a proposal from Organization - develop, write, and package a request for supportExamples:Meadows Foundation, The Moody Foundation, Sid W. Richardson Foundation, Robert J. and Helen C. Kleberg Jr. Foundation, The Cullen Foundation, Hillcrest Foundation
ndent foundations dropped 3.2 percent in 2009 ◆Independent foundation assets rose 5.9 percent in the latest year, following a 19.2 percent plunge in 2008 ◆Corporate foundation giving rose 2.6 percent in 2009 ◆Corporate foundation assets dropped 5.1 percent in 2009, after a 7.2 percent decrease in 2008 ◆Giving by community foundations dropped 7.1 percent in 2009 ◆Community foundation assets slipped 0.3 percent in 2009, following a 12.5 percent fall in 2008
BusinessesTypes: neighborhood stores and businesses, banks, utilities, etc.Motivations: civic pride, good citizenship, good of the community, benefits to the businessStrategies for building relationships: - nominate local business owners/executives for board - establish a local business council - seek in-kind support that serves organizational need and thenprominently recognize the business and its contribution - ask a business to sponsor an aspect of the organizationClubs and associations of individualsTypes: service clubs, self-help associations, professional/trade associations, social clubsMotivations: specific interests of the club/association, community service, business/social concerns of membersStrategies for building relationships: - identify potential support in the community - join the organization if appropriate, or approach through a member - discover ways to educate the group about the cause and why it warrants their support - offer appropriate things for the group, e.g. meeting space, speakers, etc.Workplace solicitations (federated campaigns)Types: bestowing member-agency status on a nonprofit, leading to annual allocations; discretionary grants for various ventures/community-developed projects; sponsoring donor-option programs allowing individual employees to make on-the-job contributions Example: The United WayMotivations: demonstrates role as good community partner; because of payroll deductions, provides an efficient way for people to makedonations with encouragement of supervisors Strategies for building relationships: - join the local federation as a member agency - apply for discretionary grants - seek participation in a federated donor-option program – either an existing one or a new one made up of similar organizations*Religious organizationsTypes: national denominations, religious federated campaigns, local faith communities, grants-makers (primary support), institutions for which support is secondary to their missionsMotivations: religious reasons, concern for the public good, charity/compassion, extension of ministryStrategies for building relationships: - make initial connection locally, perhaps through staff or board of organization - determine and articulate a connection between needs and religious organization - approach targeted congregation/community through clergy or recognized lay leadership - if local support not available, inquire about regional or national denomination support; ask for a personal contact to approach - always respect these sources' religious motivations for giving*
Public – GovernmentEntititesPrivate – the citizen run sectorSometimes nonprofits are called the voluntary sector
“Whose Line Is It Anyway”
The lesson --- don’t make looking for grants harder than it should be…Take a break after this slide…
Share your sites…Don’t search on key
Texas Forest ServiceTexas Workforce CommissionTexas Commision on the Arts
$195 to $1295 a year19.95 to 179.95 a month$one day freeCan sign up for one month
Around a $100 a year
990s of organizations
DEFINITION OF DIFFERENT TYPES OF GRANTS Common Types of Grants Listed below are of the most common types of grants made to nonprofit organizations and what they typically mean to the organization. Capital or Capital Campaign A capital grant provides support for the purchase of property, the construction of a facility, remodeling, expansion of a facility or purchase of equipment.Operating or General Support An operating grant provides support for the day-to-day costs of running the nonprofit organization. EndowmentSome nonprofit organizations have an endowment fund, which is a permanent annual source of income for the operating or project expenses of the organization. Unrestricted An unrestricted grant allows nonprofits to use the funds to support the organization where most needed. ProjectA project grant supports a specific activity. SeedA seed grant helps to jump-start a new organization, a new project or launch a capital campaign. Challenge or Matching A challenge or matching grant helps a nonprofit organization leverage additional dollars through a fundraising campaign. PledgeA promise to pay. Community Foundations are prohibited by IRS regulations from fulfilling previously made pledges. If you are aware of a donor who is considering making a pledge to your organization from their fund at the Community Foundation, they must first recommend to the Community Foundation that we make a pledge to your organization from their fund. Once we receive the recommendation from our donor, and it has been approved by our Board, we then advise you in writing of the donor’s intent. If we are not notified ahead of time, we are prohibited from fulfilling the pledge.
Find this on the 990 – or on the Foundation Center HandoutFoundation Profiles (cont.)Average Grant CalculationNumber of Grants GivenTotal Amount Grants MadeSubtract High & Low AmountsDivide by 2 less than “# of Grants” 23 Grants Made$2,540,771 GrantedLess $2,000,000 & $1,000 = $2,001,000Divided by 21 = $25,703
After School Care Art SuppliesSpecify difference of LOI and RFP – competititvevs sustaining
Need is not just the passion or the emotion – it’s the cold hard facts…In pairs – brainstorm ways to document the needAnalyzeDallas.orgFirstgov.govWho builds the project for the organization – experienced folks – Libraryspot.comCollaborations such as our grantbook social network
Strategically add program/project to budgetApplication deadlines – does the funder accept unsolicited applications?
Award guidelines examples – Expend money – and reimbursed with documentation client meets parametersClients must be within a certain % of the poverty levelCould be timelinesHire staff at a certain pay level -- true of construction based grantsConsider subcrontracting to HUB based businessesProper publicity
Monthly, quarterly or an annualMay be financial reports and/or statistical client reportsEvaluation – Easy enough as a pre-test/post-testMore intensive in having an outside evaluator come in and do focus group studies, or higher statistical surveying
Objectives for instruction and expected results and/or skills developed from learning.
Objectives for instruction and expected results and/or skills developed from learning.
Evaluation ResultsService OutcomesGrowth of ServicesWaiting List/DemandSuccess StoriesAffiliationsSignificant wardsProven ExpertiseBoard Memebers1 of a Kind ServicesRelevant GrantsMedia CoverageStrong Community Support
Objectives for instruction and expected results and/or skills developed from learning.
Objectives for instruction and expected results and/or skills developed from learning.
Objectives for instruction and expected results and/or skills developed from learning.
Requires 350 –400 hours (federal)Requires 200 –250 hours (state)Private – if you are fast and can shut off the world – I say figure 2-3 hours for every written pageFor public sector – look for pre-proposal requests/public meetings
New to writing grants or need a refresher?Introduction to Grant Writing is valuable for both beginners and for anyone who would like a refresher on the fundamentals of identifying funders and writing grants.This practical class covers types of foundations and grants, the basics of public and private sector research and grant seeking, checklist of information you'll need for most proposals, and tips and tricks to write an effective grant. By the end of the class, you’ll have the necessary information to research and submit proposals.