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PROGRAM
   PLANNING
Kristina E. Jones, M.A., CFRE
www.StrongerOrganizations.com s (888) ORG-STROng
Build a Social Network
Objectives
                Know When & Why to
                 Plan

                Breaking the Myths
                 about Program
                 Planning

                Understanding
                 Stakeholder
                 Considerations

                Making the Program
                 Plan
Know Thyself
                        What is
                         Our
                        Mission



                                          Who is
      What is
                                           Our
      Our Plan
                                         Customer
                       5 Drucker
                       Questions




                                    What
            What Are
                                   Does The
              Our
                                   Customer
             Results
                                    Value

                                              Source: P. Drucker
                                              (1990)
Know Thyself
                        What is
                         Our
                        Mission



                                          Who is
      What is
                                           Our
      Our Plan
                                         Customer
                       5 Drucker
                       Questions




                                    What
            What Are
                                   Does The
              Our
                                   Customer
             Results
                                    Value

                                              Source: P. Drucker
                                              (1990)
Gear Up for Program Planning

                       Annual
                        Plan
                      & Budget



          Strategic
            Plan

                             Mission
                             Vision
                             Values
What is a Program?



                  Major
                  Service
        Ongoing
What is a Program?


         A Program Is…
              BOTH
             a Goal
               AND
            a System
                         Source: Field Guide to
                         Nonprofit Program
                         Design, Marketing and
                         Evaluation
When is it a Project?



                One
               Time
               Effort
What Drives a Program?




                             Organizational
  Mission   Strategic Plan                    Programs
                             (Annual Plan)
When to Plan




           Seeking      Major
 Startup                            Collaborations
           Growth    Change/Shift
Lifecycle of a Nonprofit




CCAT Core Capacity Assessment
Tool©
Why Plan?

               Tie
Mission & Strategic Plan Together

                Short Term
   Involve      Focus with   Evaluate        Find
Stakeholders   Long Range    Success    Collaborations
                 Results
Importance of Planning
                     It’s hard to

                    devise a plan

                for draining the swamp

                 when you are up to

                     your fanny

                     in alligators!
Importance of Planning
    You should

       NOT

 go into the swamp

      without

      a plan

   for alligators!
Benefits of Planning

                   Show Understanding
                       of Mission




        Allocate
                                         Facilitate
       Resources
                                         Thinking
        Properly




                     Fully Examine &
                    Describe Effective
                        Programs
Healthy Balance for Planning


                  Planning




     Reviewing
Who Plans?




                 Organizational   Program
Strategic Plan
                  Annual Plan     Planning
Tips from the Experts


          Let our advance
             worrying
              become
              advance
           thinking and
             planning       Source: Winston
                            Churchill
Breaking the Myths

   Useless        Passion Is All
   Activity        We Need

              Myths

                      Only for
 Too Complex
                      Experts
A Little Bit of Effort…
Tips from the Experts



           It takes as
          much energy
          to wish as it
          does to plan…
                          Source: Eleanor
                          Roosevelt
Know Thyself
                        What is
                         Our
                        Mission



                                          Who is
      What is
                                           Our
      Our Plan
                                         Customer
                       5 Drucker
                       Questions




                                    What
            What Are
                                   Does The
              Our
                                   Customer
             Results
                                    Value

                                              Source: P. Drucker
                                              (1990)
Primary Customer
Secondary Customer




                        Partners &   Referral
 Volunteers   Members                           Employees
                         Funders     Sources
Case Study



  The Model College
   Counseling Center
Four Friends in Fredericksburg
Who To Involve


                   Need as
                      a
                   Resource


                   Sidelines


        Affected
                               Have a
         by the
                                Right
         Work
Social Capital
Individual/Grou   Strength of Tie   Resources   Action Steps
ps
Stakeholder Considerations
Planning is a Systems
Approach
                 Mission

                            Stakeholders
     Program                      &
     Outcomes               Collaborations



     Program                Organizational
     Delivery                 Capacity


                Resources
Planning is a Systems
Approach
Core Capacities                  External Environment
Model
                                      Resources
                    Facilities                               Human
                                                             Resources
                                     Organization


                                  Adaptive Capacity




                                          History
     Time                                               Management              Technology
                                    Organizational
                   Leadership          Culture           Capacity




                                          Language
                    Capacity




            Finances/                                                Program
            Funding              Technical Capacity                  Design and
                                                                     Model




                                     Key Resources


                                                                          Source: www.tccccat.com
Tips from the Experts


          When planning
           for a year,
           plant corn.
          When planning
          for a decade,
           plant trees.     Source: Chinese
                            Proverb
          When planning
          for life, train
           and educate
Become a Learning
Organization
Systems Thinking

                  Personal
                  Mastery




       Team      Systems     Mental
      Learning   Thinking    Models




                  Building
                  Shared
                   Vision
1-2-3-4
Appreciative Inquiry                              Source: Cooperridder, D.
                                                    Case Western Reserve
                                                    University


• Identification of                             • Envisioning of
  organizational                                  processes that
  processes that work                             would work well in
  well                                            the future

                        Discover     Dream
                        (Inquire)   (Imagine)



                        Destiny      Design
                        (Impleme    (Innovate
                           nt)          )
• Implementation                                • Planning &
  (execution) of the                              prioritizing
  proposed design                                 processes that
                                                  would work well
Tips from the Experts


          Plan your work
           for today and
             every day,

            then work
            your plan.
                           Source: Margaret
                           Thatcher
Making the Program Plan

  Program     • Overarching goal
              • Provides direction & focus
              • Statement of desired end states
   Goals
              • Identify accomplishments related to goals
  Program     • Ideally-if reached then goal attained
              • Specifics of how end states to be
 Objectives     obtained



  Program     • Set of activities to meet the objectives
              • Procedures for implementation
              • Include resources & budget
  Process
Making the Program Plan


          • Personnel
Resources • Facilities
& Budget • Equipment
            & Supplies
Budget
Grants              Contracts
• Local             • Local
• State             • State
• Federal           • Federal


                Revenues

Contributions       Other Revenues
• Individuals       • Fees
• Events            • Interest Income
• In-Kind           • Endowment Income
Budget
Personnel                        Facility
• Salaries                       • Rent/Mortgage
• Fringe Benefits                • Utilities
• Consultants/Contractors        • Furnishings & Maintenance


                            Expenses

General Operating/Admin          Other
• Executive/Management Staff     • Equipment & Supplies
• Accounting & Audit             • Travel/Mileage
• Fundraising                    • Marketing
Making the Program Plan


           • Consider
 Program     methods
             used to
Evaluation
             evaluate
             success
About the Planning Process



 For what                     What
              Who will                    When is
 purposes                 information                 Make a list
              carry out                     the
is planning                is needed                  of tasks &
                 this                   information
   being                     & from                   be realistic
              process?                    needed?
   done?                     where?
Tools
Tools



Source:
MacMillan
Matrix
Questions to Ask


           Why?

 Do we want        Does this fit
to create this      with our
  program?          mission?
Questions to Ask

             What
        will be the…

 Impact on          Impact on
  Mission?         Community?
Tips for Success


           Good fortune is
           what happens
          when opportunity
            meets with
             planning.
                             Source: Thomas A
                             Edison
PROGRAM
   PLANNING
Kristina E. Jones, M.A., CFRE
www.StrongerOrganizations.com s (888) ORG-STROng

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Program planning 2 2012

  • 1. PROGRAM PLANNING Kristina E. Jones, M.A., CFRE www.StrongerOrganizations.com s (888) ORG-STROng
  • 2. Build a Social Network
  • 3. Objectives  Know When & Why to Plan  Breaking the Myths about Program Planning  Understanding Stakeholder Considerations  Making the Program Plan
  • 4. Know Thyself What is Our Mission Who is What is Our Our Plan Customer 5 Drucker Questions What What Are Does The Our Customer Results Value Source: P. Drucker (1990)
  • 5. Know Thyself What is Our Mission Who is What is Our Our Plan Customer 5 Drucker Questions What What Are Does The Our Customer Results Value Source: P. Drucker (1990)
  • 6. Gear Up for Program Planning Annual Plan & Budget Strategic Plan Mission Vision Values
  • 7. What is a Program? Major Service Ongoing
  • 8. What is a Program? A Program Is… BOTH a Goal AND a System Source: Field Guide to Nonprofit Program Design, Marketing and Evaluation
  • 9. When is it a Project? One Time Effort
  • 10. What Drives a Program? Organizational Mission Strategic Plan Programs (Annual Plan)
  • 11. When to Plan Seeking Major Startup Collaborations Growth Change/Shift
  • 12. Lifecycle of a Nonprofit CCAT Core Capacity Assessment Tool©
  • 13. Why Plan? Tie Mission & Strategic Plan Together Short Term Involve Focus with Evaluate Find Stakeholders Long Range Success Collaborations Results
  • 14. Importance of Planning It’s hard to devise a plan for draining the swamp when you are up to your fanny in alligators!
  • 15. Importance of Planning You should NOT go into the swamp without a plan for alligators!
  • 16. Benefits of Planning Show Understanding of Mission Allocate Facilitate Resources Thinking Properly Fully Examine & Describe Effective Programs
  • 17. Healthy Balance for Planning Planning Reviewing
  • 18. Who Plans? Organizational Program Strategic Plan Annual Plan Planning
  • 19. Tips from the Experts Let our advance worrying become advance thinking and planning Source: Winston Churchill
  • 20. Breaking the Myths Useless Passion Is All Activity We Need Myths Only for Too Complex Experts
  • 21. A Little Bit of Effort…
  • 22. Tips from the Experts It takes as much energy to wish as it does to plan… Source: Eleanor Roosevelt
  • 23. Know Thyself What is Our Mission Who is What is Our Our Plan Customer 5 Drucker Questions What What Are Does The Our Customer Results Value Source: P. Drucker (1990)
  • 25. Secondary Customer Partners & Referral Volunteers Members Employees Funders Sources
  • 26. Case Study The Model College Counseling Center
  • 27. Four Friends in Fredericksburg
  • 28. Who To Involve Need as a Resource Sidelines Affected Have a by the Right Work
  • 29. Social Capital Individual/Grou Strength of Tie Resources Action Steps ps
  • 31. Planning is a Systems Approach Mission Stakeholders Program & Outcomes Collaborations Program Organizational Delivery Capacity Resources
  • 32. Planning is a Systems Approach
  • 33. Core Capacities External Environment Model Resources Facilities Human Resources Organization Adaptive Capacity History Time Management Technology Organizational Leadership Culture Capacity Language Capacity Finances/ Program Funding Technical Capacity Design and Model Key Resources Source: www.tccccat.com
  • 34. Tips from the Experts When planning for a year, plant corn. When planning for a decade, plant trees. Source: Chinese Proverb When planning for life, train and educate
  • 36. Systems Thinking Personal Mastery Team Systems Mental Learning Thinking Models Building Shared Vision
  • 38. Appreciative Inquiry Source: Cooperridder, D. Case Western Reserve University • Identification of • Envisioning of organizational processes that processes that work would work well in well the future Discover Dream (Inquire) (Imagine) Destiny Design (Impleme (Innovate nt) ) • Implementation • Planning & (execution) of the prioritizing proposed design processes that would work well
  • 39. Tips from the Experts Plan your work for today and every day, then work your plan. Source: Margaret Thatcher
  • 40. Making the Program Plan Program • Overarching goal • Provides direction & focus • Statement of desired end states Goals • Identify accomplishments related to goals Program • Ideally-if reached then goal attained • Specifics of how end states to be Objectives obtained Program • Set of activities to meet the objectives • Procedures for implementation • Include resources & budget Process
  • 41. Making the Program Plan • Personnel Resources • Facilities & Budget • Equipment & Supplies
  • 42. Budget Grants Contracts • Local • Local • State • State • Federal • Federal Revenues Contributions Other Revenues • Individuals • Fees • Events • Interest Income • In-Kind • Endowment Income
  • 43. Budget Personnel Facility • Salaries • Rent/Mortgage • Fringe Benefits • Utilities • Consultants/Contractors • Furnishings & Maintenance Expenses General Operating/Admin Other • Executive/Management Staff • Equipment & Supplies • Accounting & Audit • Travel/Mileage • Fundraising • Marketing
  • 44. Making the Program Plan • Consider Program methods used to Evaluation evaluate success
  • 45. About the Planning Process For what What Who will When is purposes information Make a list carry out the is planning is needed of tasks & this information being & from be realistic process? needed? done? where?
  • 46. Tools
  • 48. Questions to Ask Why? Do we want Does this fit to create this with our program? mission?
  • 49. Questions to Ask What will be the… Impact on Impact on Mission? Community?
  • 50. Tips for Success Good fortune is what happens when opportunity meets with planning. Source: Thomas A Edison
  • 51. PROGRAM PLANNING Kristina E. Jones, M.A., CFRE www.StrongerOrganizations.com s (888) ORG-STROng

Editor's Notes

  1. 1. Stage One: Imagine and Inspire ("Can the dream be realized?")2. Stage Two: Found and Frame ("How are we going to pull this off?")3. Stage Three: Ground and Grow ("How can we build this to be viable?")4. Stage Four: Produce and Sustain ("How can the momentum be sustained?")5. Stage Five: Review and Renew ("What do we need to redesign?")
  2. Facilitate Management’s Thinking - Really Produce Data/Verify Results Produce valid comparisons between programsFully examine & describe effective programs
  3. Make it an annual focus
  4. Activity: BoardChief ExecutiveSenior StaffEmployeesKey Customers (Internal & External)
  5. For example:80% of your profits come from 20% of your customers80% of your complaints come from 20% of your customers80% of your profits come from 20% of the time you spend80% of your sales come from 20% of your products80% of your sales are made by 20% of your sales staffMicrosoft noted that by fixing the top 20% of the most reported bugs, 80% of the errors and crashes would be eliminated
  6. Questions What are the real issues at stake? With which viewpoint do you agree? Could you argue the opposing side? If you were involved in the planning process, what steps would you follow? Who should be involved? Would earlier planning procedures have prevented the conflict?To what degree can the planning process be considered rational?
  7. Structural Frame - Social Architecture & Organizational DesignHuman Resource Frame - How Characteristics of Organizations and People Shape What they Do for One AnotherPolitical Frame – Power, Conflict & CoalitionSymbolic Frame - Organizational Culture & Symbols
  8. Defines Relationship Based on Degrees of High or LowStrong Ties vs Weak TiesChartingIndividualProgram/ProjectOrganizational
  9. Program inputs are the various resources needed to run the program, e.g., money, facilities, customers (internal or external), employees, etc. The process is how the program's products are delivered, e.g., products are provided to internal or external customers (internal or external), customers (internal or external) are served, etc. The outputs are the units of service, e.g., number of customers (internal or external) served. Outcomes are the impacts on the customers (internal or external) who are receiving the products, e.g., increased quality of products for customers (internal or external), enhanced safety in the workplace for internal customers (internal or external), enhanced mental health for customers (internal or external), etc.
  10. Adaptive Capacity - the ability of a nonprofit organization to monitor, assess and respond to internal and external changesManagement Capacity - the ability of a nonprofit organization to ensure the effective and efficient use of organizational resourcesLeadership Capacity - the ability of all organizational leaders to create and sustain the vision, inspire, model, prioritize, make decisions, provide direction and innovate, all in an effort to achieve the organizational missionTechnical Capacity - the ability of a nonprofit organization to implement all of the key organizational and programmatic functionsKey Resources - the one or more critically needed resourcesthat most directly support programs and services
  11. Systems thinking also needs the disciplines of building shared vision, mental models, team learning, and personal mastery to realize its potential. Building shared vision fosters a commitment to the long term. Mental models focus on the openness needed to unearth shortcomings in our present ways of seeing the world. Team learning develops the skills of groups of people to look for the larger picture beyond individual perspectives. Personal mastery fosters the personal motivation to continually learn how our actions affect our world
  12. "One, two, three, four, I declare a thumb war","Five, six, seven, eight, try to keep your thumb straight."
  13. DISCOVER: The identification of organizational processes that work well.DREAM: The envisioning of processes that would work well in the future.DESIGN: Planning and prioritizing processes that would work well.DESTINY (or DELIVER): The implementation (execution) of the proposed design
  14. Program GoalsProgram goal(s) should come from and be closely associated with the organization's overall strategic goals. Think about what, e.g., three to five major accomplishments must be reached to attain each overall goal. Goals are an overall status to be reached through continued efforts in the program. Goals should be described such that the organization can assess whether it's reached the goal or not. The goal should establish clear direction for the organization and portray that direction to others. The program's goal may be to fix a problem or meet a need among customers (internal or external) -- not to fix a problem in your organization.For example, if you are just starting out to develop a new program, typical overall goals might include: develop employees, pilot services to one group of customers (internal or external), evaluate the program process and finalize program process based on evaluation results.Program ObjectivesThink about each goal and what sub-goals, or objectives, you need to accomplish to reach that goal. (Depending on your nature, it may work to instead think of how the program process will be carried out and then identify specific milestones, or objectives, in carrying out the process. This approach is somewhat like the reverse of thinking about goals and associating objectives.)Objectives should be worded such that one can rather easily discern if it's been reached or not. They should specify who is going to do what to whom and when and how much.For example, referring to the above goals, associated objectives might be: recruit employees, train them, obtain facilities and equipment, install the equipment, develop advertising materials, distribute the materials, recruit customers (internal or external) for the pilot, develop procedures for delivery of products/services, deliver products/services over a fixed period of time, conduct evaluation of the program's process and results/outcomes, generate recommendations from the evaluation, update policies and procedures in the program's process, and update the overall program plan. Program ProcessBy now, establishing the program's process should be quite straightforward and depend mostly on the nature of the product/service provided by the program. Program planners' thoughts about the processes needed to reach each of the program objectives (above) often culminate in the overall program process as well. After documenting the planned general process for the program, take time to reflect on whether that process will really accomplish the results/outcomes you set out to accomplish for your customers (internal or external).
  15. Program Resources and BudgetExamine the program's process to the extent that you can associate what resources are needed to carry out that process. Consider: personnel costs (salaries and wages, fringe benefits, consultants), training, space, equipment purchase or rental, travel, copier, telephone, general office supplies, etc. Develop a program budget by estimating the cost for each resource identified above. Note that this budgeting activity is almost always required in a proposal if the organization wants to find an investor for the new program.
  16. Program EvaluationPrograms should be evaluated on at least a yearly basis to discern if the programs are reaching their goals, achieving their outcomes and if they are doing so in an efficient manner. Small businesses seldom have the resources to conduct evaluations of a program's goals, outcomes and process. However, they can think about where they have the most concerns about a program and then gear an evaluation to look at that aspect of the program.Program evaluation holds numerous advantages. It can verify or increase the results/outcomes on customers (internal or external). It can fine tune delivery of program services, which, in turn, saves costs and time. Evaluations often provide wonderful testimonials that can be used for public relations and credibility of the program. In fact, evaluations are often used by program planners to ensure that the program is indeed carrying out the original process planned for the program in the first place. Often, the program plan ends up changing dramatically over time as program employees are overcome by events. Program processes can naturally deviate from the original plan because program plans were flawed in the first place, the program's environment changed a great deal or program employees simply found a much better way to deliver products/services to customers (internal or external).
  17. What impact will this have on our mission? What impact will this have on our community? What resources will the program require?What determines the program scope with the activities & deliverables?