Control your message by creating your own newsroom. It doesn't matter the size of your comms team or what sector your business or cause operates in. Here's how to do it.

1. for creating a
DIY Newsroom
STUART HOWIE, Flame Tree Media, March 2017
10 TIPS

2. THE DIY NEWSROOM
G’day
Hi, I’m Stuart Howie. I run Flame
Tree Media, which sets up
newsrooms for organisations and
causes so they can maximise their
communications efforts.
I’m a former editorial executive,
editor and journalist.
I love information and I’m
passionate about helping teams
achieve their best.

3. FORECAST
The amount of information
distributed online will
treble by 2020.
- International News Media Association, News Media Outlook 2016
THE DIY NEWSROOM
Never more complex

4. THE DIY NEWSROOM
Media disruption
2. More layers
of comms
3. Limited
resources
4. Demand
for ROI
1. Shrinking
local media

5. THE DIY NEWSROOM
Fishing where the fish are
In these heady times, communications must be strategically directed.
Common mistakes are to continue with old-school thinking, jumping at every new shiny object
or winging it. This costs money, time, focus and energy.

6. THE DIY NEWSROOM
Perpetual motion
With all this communication flying around, there are high expectations.
Powers-that-be want ROI. Residents and ratepayers want useful, relevant
information personally tailored and delivered to them. You will have your own KPIs.

7. THE DIY NEWSROOM
SMART solution
You want a solution that is simple, strategic and sustainable. And if you act SMART-ly
you have a great opportunity to control your own message.
STRATEGY ACTIONMEDIA RESULTS TEAM

8. CONTROLYOUR MESSAGE
10 TOP TIPS
for creating a DIY Newsroom

9. THE DIY NEWSROOM
1. Be strategic

10. THE DIY NEWSROOM
2. May the
Force be
with you

11. THE DIY NEWSROOM
Video
FORECAST
Online videos will account for more
than 80 per cent of all consumer
internet traffic by 2020
- CISCO, 2017

12. FACT
Every Australian spends an
average of 28 hours per month
on a smart phone
- Nielson, 2016
THE DIY NEWSROOM
Mobile

13. THE DIY NEWSROOM
Data
& search

14. THE DIY NEWSROOM
3. Choose your weapons

15. THE DIY NEWSROOM
4. Create amazing
content recipe

16. THE DIY NEWSROOM
5. Create a community

17. THE DIY NEWSROOM
6. Be systematic
“
Repetition is
the mother of
all learning.
- ZIG ZIGLAR

18. THE DIY NEWSROOM
7. Think, act like a newsroom

19. THE DIY NEWSROOM
8. Kit up #MOJOCON on Facebook

20. THE DIY NEWSROOM
9. Track
results

21. THE DIY NEWSROOM
10. Channel the X-factor

22. THE DIY NEWSROOM
11. Have fun

23. THE DIY NEWSROOM
Summing up

24. THE DIY NEWSROOM
Success is ...

25. THE DIY NEWSROOM
Want to know more?
3. Email me at
stuart@flametreemedia.com.au
1. Subscribe to my newsletter via
flametreemedia.com.au
2. Follow me: Facebook,
LinkedIn, Twitter
In 2017: Look for my book on this very subject
THE DIY NEWSROOM

26. THE DIY NEWSROOM
Questions, comments

27. DIY NEWSROOM
March 2017
This presentation, its branding, the SMART methodology and the DIY Newsroom are the
intellectual property of Flame Tree Media Pty Ltd. Images used here are subject to copyright.
flametreemedia.com.au
flametreemedia.co.nz