To Tweet or Not to Tweet - for Construction Professionals
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This document discusses how construction companies can use Twitter for business purposes. It addresses common misconceptions about Twitter and provides a 4-step process for construction companies to utilize Twitter: 1) listen, 2) create content, 3) filter and share relevant information, and 4) engage with other Twitter users. The document also provides examples of objectives, relevant accounts to follow, types of content to share, and ways to engage on Twitter that could benefit construction companies.
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To Tweet or Not to Tweet - for Construction Professionals
- 1. Su Butcher by Okko Pyykkö
- 3. Summary • Common misconceptions • 4 Steps • The Future http://twitter.threadless.com/
- 4. How might Construction use Twitter? Use the hashtag: #SMAEC http://search.twitter.com http://twapperkeeper.com/SMAEC/
- 7. Twitter is a Trivial Waste of Time
- 9. …Like Email
- 14. A Window on the World Excape from Colditz
- 15. Public
- 17. http://siteanalytics.compete.com/twitter.com/ http://www.sysomos.com/insidetwitter/ http://www.corporatewatch.org.uk/?lid=277 23,000,000 Unique Visitors a Month 1,810,100 UK (7.87%) 42,175 UK Construction (2.33%) 20,919 Active (last week - 49.6%) Some Rough Figures:
- 20. Search Direct Referrals Twitter 6m Before Twitter 6m After Twitter +79% www.barefootgilles.com
- 22. Really Good for…
- 23. Other Fun Socialising Marketing Business Professional Networking 0 20 40 60 80 100 120 69%
- 24. 89% of won projects had a relationship with the client organisation before RFP What it Takes to Win: the Cold Hard Truth SMPS Marketer Dec 09 Bruce Lea + J Rossi @MarkitectureDC: Relationships don't create themselves http://www.smps.org
- 26. Setting up an account on twitter (quick runthrough)
- 27. @ConstructionMkt
- 35. Steps to Successful Business Use of Twitter: 1. Listen http://twitter.threadless.com/
- 37. Following
- 41. You don’t have to read everything walid.hassanein
- 44. Google Reader in Plain English
- 51. Broadcasting
- 54. What information do you share?
- 55. • Influence • Focus • Opinion • Personality
- 63. Following – How it works
- 64. The Retweet
- 65. Good Retweeters http://mashable.com/2009/02/17/twitter-retweets/ • Influence • Focus • Opinion • Personality
- 66. Step 4: Engage
- 68. The Reply
- 69. The Reply
- 70. The Mention
- 71. The Mention
- 72. The Retweet
- 77. Direct Messages = Private
- 79. Results I found you on the Internet” “
- 84. Business from Twitter? Yes Not Directly Not Yet No/Not as far as I know Other
- 85. How might Construction use Twitter? • What are the Objectives? • Who could we Follow? • What could we Say? • What could we Share? • How could we Engage? http://search.twitter.com #SMAEC
Editor's Notes
- Big
- Drives Traffic – but how? Traffic 6m before and after twitter to www.barefootgilles.com
- Lets take a look at the bones of twitter, and begin by setting up an account.
- http://tweetdeck.com
- http://search.twitter.com
- So whats the purpose of listening? To act. Good listeners find what interests them – and act on it. Eg BT Care – a customer service use of listening. BT Care search for mentions of BT on twitter and ask if they can help. Try mentioning BT and see if they tweet you! But they listen for a purpose. And so must you, whatever your purpose is.
- Areas of Realestate All managed through your settings button (top right) Profile image or avatar Handle Name Location (searchable) Web link (dedicated twitter landing page) Bio (160 characters – or more but many platforms will only see first 160) Background image. The only bit which transfers to clients and mobile devices