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Information as commodity
Prasad Narasimhan – Technical
Architect
Managing things in Information age
Shift
How Information age evolves
Reference : http://savingtheworldeconony.blogspot.in
Observation
• Information – Collection of meaningful data
(context, behavior, time).
• Right information at right time can change the
world
• Do we have adequate or correct
information??
• Do we have data (Yes) there are multiple
platforms, we collaborate and share.
What are challenges
• Right Context
– Is the data usable in the context and can be directly
applied. Do we know how to get the data for context.
• Right time
– When we do casual browsing , Social media and data
from other sources we get data but not at the right
time of making decisions
• Right Quality and Authenticity
– The information or observation is presented as
authenticated and guide the people in making
decisions
Information Awareness
• Are we leveraging the information correctly.
• Where the potential Sources of information is.
• How to apply the information towards the
decision.
• Do we share the data in terms of experience
to the social media which could help others to
make decisions.
Information needs to be safely
handled
Reference : Information-age warfare—domains of conflict./
How information matures
Reference : http://www.bethkanter.org/sm-metrics/
How Information matures
Reference : http://www.bethkanter.org/sm-metrics/
Social Media Campaigns
Social Media Analytics
Reference : http://blogs.adobe.com/digitalmarketing/social-media/is-your-view-of-social-media-analytics-complete/
Customer Decision Journey
Reference : http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey
Information Stewardship
• Collecting the right data from multiple Sources
and apply the algorithm and tune it based on
Metrics and applying (Legal, Ethical & other
norms) tagging and segmenting with context
and demography, available at demand with
maximum level authenticity and quality
• Need to create right set of tools and platform
to achieve this stewardship.

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Information as commodity

  • 1. Information as commodity Prasad Narasimhan – Technical Architect
  • 2. Managing things in Information age
  • 4. How Information age evolves Reference : http://savingtheworldeconony.blogspot.in
  • 5. Observation • Information – Collection of meaningful data (context, behavior, time). • Right information at right time can change the world • Do we have adequate or correct information?? • Do we have data (Yes) there are multiple platforms, we collaborate and share.
  • 6. What are challenges • Right Context – Is the data usable in the context and can be directly applied. Do we know how to get the data for context. • Right time – When we do casual browsing , Social media and data from other sources we get data but not at the right time of making decisions • Right Quality and Authenticity – The information or observation is presented as authenticated and guide the people in making decisions
  • 7. Information Awareness • Are we leveraging the information correctly. • Where the potential Sources of information is. • How to apply the information towards the decision. • Do we share the data in terms of experience to the social media which could help others to make decisions.
  • 8. Information needs to be safely handled Reference : Information-age warfare—domains of conflict./
  • 9. How information matures Reference : http://www.bethkanter.org/sm-metrics/
  • 10. How Information matures Reference : http://www.bethkanter.org/sm-metrics/
  • 12. Social Media Analytics Reference : http://blogs.adobe.com/digitalmarketing/social-media/is-your-view-of-social-media-analytics-complete/
  • 13. Customer Decision Journey Reference : http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey
  • 14. Information Stewardship • Collecting the right data from multiple Sources and apply the algorithm and tune it based on Metrics and applying (Legal, Ethical & other norms) tagging and segmenting with context and demography, available at demand with maximum level authenticity and quality • Need to create right set of tools and platform to achieve this stewardship.