Adventureclicknblog pitch deck

Subhrajit Ghadei
Co-founder Tiger & Product Head
www.adventureclicknblog.com
Think Adventure, Think Us

www.adventureclicknblog.com 1
01. What we Breath, Eat & Sleep?
www.adventureclicknblog.com ‖ Think Adventure, Think Us page
We're developing a platform for adventure travellers to share and explore
adventure destinations across the globe and help them to go for their
next trip.
Book
Get an
organizer
Activity &
Location
Share &
Explore
1Single place to share &
browse adventure
Getting adventure organizers
chase customer
Negotiate on quality &
quantity
1
2
3
1Single place to share &
browse adventure
Getting adventure organizers
chase customer
Negotiate on quality &
quantity
1
2
3
Traveller looking for? Present Situation

02. The Current Problem (The Unstructured Sector)
Conclusion
1. Create a platform for travellers to share and explore
adventure experiences.
2. Raise a request for a customized trip and get the
organizers run after you. Finalize the customize trip and
book.
Finalizing a Trip (Finalize Activity + Location): A traveller finalize a trip by
browsing all the trips available & read the blogs of other travellers.
SINGLE PLACE to browse Adventure Destinations
page 2
1
2
3
Finalizing an organizer (Quality + Reliability): It takes a lot of time to search for
an organizer for a trip and you do not get what you were promised. Also
SAFETY???
It takes too much time to FIND AN ORGANIZER
Negotiate & Book: Get the best that suits your requirements??? Once you
negotiate and customize, book it…
Customize & Negotiate as per your REQUIREMENTS & Book
www.adventureclicknblog.com ‖ Think Adventure, Think Us

World is your Limit
Activity travel constitutes 20% of the global
spend done on tourism. The size is approx.
$150 billion.

Growth in the adventure travel market has
accelerated at a 65 percent yearly rate since
2009 according to the newly released
Adventure Tourism Market Study – a
consumer report by The George Washington
University (GW) conducted in partnership
with the Adventure Travel Trade Association

Indian activity travel market is around $2
billion in contrast to global market size,
which is around $150 billion
$150 B
World
65%
CAGR for
Last 5 years*
$2 B
India
page 3
03. Market Opportunity (How Big???)

04. Our Solution (Make a sense of the CHAOS)
Travellers to share: (1) Trip Information, (2) Travelogues, (3)
Photologues, (4) Photos, (5) Videos and (6) Specials.
A platform for Info on adventure
Travellers to customize and get organizers to chase them: Raise
request and get the organizers respond.
A platform for travelers to customize
Negotiate: You negotiate as per your requirements & book. There
are travellers who arn’t price sensitive & ready to pay more for add-
ons.
Negotiate & Book
page 4www.adventureclicknblog.com ‖ Think Adventure, Think Us


Desktop Version
Mobile Version
page 5

05. Product Demo
One Stop
Search
Search any thing, you
get trails, travelogues,
photologues, photos,
videos, specials,
bloggers and everything.
Start
Contributing
One click contributing,
build your profile and
start contributing
One Click
Navigation
Just One click navigation
to any section of the
website.

Adventure Explore & Share
1. Starting with India: Launching the platform
for Sharing the adventure experience.
Raise a Trip Request
1. Starting with India: Launching the platform
for travelers to raise a trip request.
2. Covering the World: Platform of sharing of
adventure experience cover the world
Covering the World
Achieving the Target
1. Trip Request: 2000 Requests raised per day
2. Share adventure experience: 500
Experience shared per day. Launch the Sharing Website
Launch the Trip Request
Cover the World
Making 2000 requests / day2017
2014
2015
2016
page 6
06. Business Model (Contd.)
Jun-
14
May-
15
Jan
16
Mar
17
1
Share your Adventure
Experience.
Raise a request for an
adventure trip.
P1
P2
1. Covering the World: Launching the
platform for travelers to raise trip request.
2. Covering the World: Platform of sharing of
adventure experience cover the world

www.adventureclicknblog.com page 6
06. Business Model (Contd.)
1
Experience.
adventure trip.
P1
P2
World
India
Experience ShareYear / Coverage
Jun - 15Jun-14
Request Raise
Jan - 16Feb-15

07. How we do it? (Product 1)
1
Experience.P1
Reference: friends’
friends…
Contact the bloggers
personally: Call & Mail
No limitation but
structured
approach.
Attack trekking first but
make sure we don’t have
hang ups

07. How we do it? (Product 2)
1
adventure trip.
P2
Reference: friends’
friends…
Planning before the season
starts.
Customer Focused.
Sell what they want.
Attack trekking first but
make sure we don’t have
hang ups

07. How we will Make Money
11. We are not planning to make any money till December-
2015.
2. We will introduce 2 revenue model by December-2015.
3. We may decide to start our own Print / Digital product.
1. Free for all organizers for First 6 Months for
participating.
2. Booking fees to be borne by organizers.
1. After 6 months, monthly subscription fee for
organizers.
2. Booking fees to be borne by organizers.
3. Additional commission fee on every booking.
1. 2016 – We will launch our own digital and print
product.

08. Key Goals & Timelines (Part-1)
2000
4000 8000
15000
30000 45000 60000 75000
90000
1000000
100 500 2000 5000 12000
25000
40000 55000
75000 100000
0
200000
400000
600000
800000
1000000
1200000
Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Dec-16 Mar-17
# of Visits vis-à-vis # of Experience
Shares
# of Visits/Mth # of Experience Shares

08. Key Goals & Timelines (Part-2)
50 100
200 500 1500
4000
8000
12000
15000
50
100
300
500
1000 1500
3000
4500
60000
0
10000
20000
30000
40000
50000
60000
70000
Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Dec-16 Mar-17
# of Registered Organizers vis-à-vis # of Requests Raised / Mth
#of Requests raised/day

Target Segmentation
1. Travellers who already have
blogs are our priority
2. Encourage travellers who do
not blog as of right now
3. Marketing to customers
who are looking for travel.
09. Marketing Strategy
page 7
IP Acquisition
Targeting Edu Institutes
Events
Bundles
Partnerships
1. Tieing up with Organizers as a
blogging partner.
2. Tieing up with adventure SIGs
and clubs as a blooging
partner.
3. Tieing up with organizers as
registered organizers
YES
Tieng up with Organizers as blogging partner and they would
be our preferred organizers for responding to requests.
1. One flagship event semi
annually as a marketing event.
2. Create at least 2 ANNUAL
property in the first 2 Years.
1. Tieing up with education
institutes as an adventure
partner.
2. Students will have special
offers in our website.
1. In the process of registering
the company & other IPR
details.

10. Traction – Response
Launch of
Experience
Share
Traffic Report
Response
• Launched Jun-14
• Alexa Rank in Jun-
14: 6500000
• Alexa Rank in Apr-
15: 900000
• 250 Bloggers Apr-
15
• More than 2000
contributions
already

1. The Logos are downloaded from their respective websites.
Primary Segment
Secondary Segment
Tertiary Segment
LOGO LOGOLOGO
LOGO LOGOLOGO LOGO LOGOLOGO
LOGO
LOGO
page 9
11. Competitive Landscape

Rakesh Nahak
CEO & Sales
Saroshi Nahak
Content Head &
Expansion Strategy
Subhrajit Ghadei
Product Head &
Marketing
page 10
12. Our Team

Sanjay Agrawal
Overall Approach &
Future Direction
Rajesh P Nayak
Advises on events.
Mithun Das
Advises on blogger
behaviour.
page 10
12. Our Advisors & Mentors
Highly Decorated &
awarded photographer
and filmographer
Highly Decorated
adventure junkey and
cyclist / trekker.
Highly Decorated event
organizer and
adventure junkey

Launch of Exp
Sharing
Launch of World
Coverage for sharing
Launch of the
App
Series A
Funding
Launch of
Request Raising
page 11
13. Timeline
Jun-14
Jan-15
May-1
5
Nov-15
Dec-15

“You have taken real pain & tried to bring everything under 1 umbrella.
Message is clear as i have not come come across any site like yours
before. However there is no info on sports like Biking & cycling (sorry i
did not check all the pages). From other web sites i came to know that
there are sports like mud racing in western ghats etc. I could not find
that in yours. Superb design. I loved it. Especially the turning page
option. I need to check it in mobile one. However one can get lost easily
as the info & links provided is too much. which can be a limitation for a
person who wants to go through your site quickly.
”
Hemanth Shriyan
Adventure Blogger
It's an amazing idea and work, I mean really it's one stop hub for
enthusiast, it can cater to wide audience. I myself finding it very
useful and will look into time to time. May be content
generation(trails,trips, Items for buy, store contacts/details) would
be challenge but if covered comprehensively, it would be satisfying
for first time user and easy to retain or else it could be
disenchantment.
Ankur Singh
Adventure Traveller
page 12
14. Testimonials

Call-to-action
for investor(s)
Money Will be Used for:
1. Manpower cost (6 in number)
2. Product Development (Creating the
Request Raise)
3. Marketing (Digital Marketing
Expenses)
4. CRM & Customer Service (Setting up
of a customer services team with at
least 3 members)
Goal
$1 million
$
15. Funding Needs
page 13
Our Immediate
Plan
What are we currently investing in:
1. Setting up of an office
2. Completing all the legal
requirements
3. Recruitment of new employees
4. Launching a competition
5. Launching of a digital media
campaign covering fb / tw / g+

facebook.com/adventureclicknblog
twitter.com/adventurecnb
Thank You
Think Adventure, Think Us
subhrajit@adventureclicknblog.com
google.com/+AdventureclicknblogDotCom
page 14
(0091) 8378997510
14. Contact Info

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