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6History helps in familiarity. Rich LUXURY BRAND MANAGEMENT

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6History helps in familiarity. Rich ancestry
and tradition wraps the brand with deep
mystique. Mystique is an aura..a
framework of beliefs constructed around
the founder or object, endowing the
person or object with enhanced value and
profound meaning. An ounce of mystique
is worth a pound of performance.
PEDIGREE

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