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MULTIPLE CONSTRAINTS TO CREATIVE DEPT. LUXURY BRAND MANAGEMENT

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MULTIPLE CONSTRAINTS TO CREATIVE DEPT.
CREATIVE
Brand
Identity
Direction
Retail and
Wholesale
Merchandising
Dept.
Production
and Sourcing
Dept.
Fashion
Trends
Customer
Evolution
In Europe, luxury sector has the
creative dept. (or designer) as
the fulcrum, and the emphasis
is on creativity, craftsmanship,
and innovation. On the other
side of the Atlantic,
personalization, customization,
customers’ desires and feelings
are central to luxury
businesses. Consequently,
brand management takes a
significant role in the business
of luxury management.

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