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Ambush Marketing Sudipta De Sarkar. LL.M. 08-35 LL.M. 2 nd  Year (IPR). NALSAR University of Law.
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Why Ambush Marketing. ,[object Object],[object Object],[object Object],[object Object]
Legal Remedies ,[object Object],[object Object],[object Object]
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Indian Position ,[object Object],[object Object],[object Object],[object Object]
NHL v. Pepsi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ICC v. Arvee ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Protective Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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How can sponsors protect themselves ,[object Object],[object Object],[object Object]
Possible measures ,[object Object],[object Object],[object Object],[object Object]
That’s Ambush Marketing!!!
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