SlideShare a Scribd company logo
1 of 21
“Annisms I LOVE”
By Ann Handley
A SlideShare Presentation by…
Sue-Ann@WriteMixforBusiness.com
“What will your audience thank you for?
WriteMixforBusiness.com
Think Before You Ink…
“
WriteMixforBusiness.com
…Why does it matter to the
people you are trying to reach?
“
WriteMixforBusiness.com
Swap places with your reader.
Be a skeptic of your own work.
WriteMixforBusiness.com
“
…Get out of your own
head, and into your
reader’s or customer’s.
WriteMixforBusiness.com
“
...infuse your content with heart and
soul and integrity, and layer it with
a warm blanket of trust.
WriteMixforBusiness.com
“
…specific details can help…
WriteMixforBusiness.com
“
…put the flesh and blood on the
dry bones of a so-called solution.
WriteMixforBusiness.com
“
...specific, story-based content...adds
a heartbeat and a pulse to an idea.
WriteMixforBusiness.com
“
...design and content aren't separate
processes...they are best friends and life
partners, and deserve to be treated as such.
“
WriteMixforBusiness.com
I particularly like the simple, intuitive interface that
puts magic wands in the design hands of muggles.
WriteMixforBusiness.com
“
…less is so often more.
WriteMixforBusiness.com
“
“...writers tend to equate editing with
grammar, when it's so much more than that.
WriteMixforBusiness.com
Psst…my
personal
favorite… Add blog bling…
WriteMixforBusiness.com
“
"Annisms I Love" Presentation Quotes, Straight from MarketingProf's
Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers.
Ann did write THE
Guide to Creating
Ridiculously Good
Content, you know.
These “Annisms” are just a taste from
the book … pick up your copy, if you
haven’t, and refer to it OFTEN!
Continue to Next Annism…
…the key to being a better writer is,
essentially, to be a more productive one.
WriteMixforBusiness.com
“
There is no one way to write,
remember? ...adapt and amend
and reject these guidelines as
you discover what works for your
audience and for you...
WriteMixforBusiness.com
“
WriteMixforBusiness.com
Remember your value is not what you do or what
you sell, it's what you do for your customers.
WriteMixforBusiness.com
“
A SNAZZY SLIDESHARE PRESENTATION by
Sue-Ann@WriteMixforBusiness.com
Thanks for Viewing “Annisms I Love”
SPREAD THE LOVE BY SHARING!!

More Related Content

Viewers also liked

Viewers also liked (14)

The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax DeductionsThe Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax Deductions
 
Culture
CultureCulture
Culture
 
Lstm shannonlab
Lstm shannonlab Lstm shannonlab
Lstm shannonlab
 
How to Create a Growth Framework
How to Create a Growth FrameworkHow to Create a Growth Framework
How to Create a Growth Framework
 
Growth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your BusinessGrowth Hacking: Offbeat Ways To Grow Your Business
Growth Hacking: Offbeat Ways To Grow Your Business
 
Payments Trends 2017
Payments Trends 2017Payments Trends 2017
Payments Trends 2017
 
CREATIVITY: Renew Your Thinking, Transform Your Life
CREATIVITY: Renew Your Thinking, Transform Your LifeCREATIVITY: Renew Your Thinking, Transform Your Life
CREATIVITY: Renew Your Thinking, Transform Your Life
 
Digital in 2017 Global Overview
Digital in 2017 Global OverviewDigital in 2017 Global Overview
Digital in 2017 Global Overview
 
Design in Tech Report 2017
Design in Tech Report 2017Design in Tech Report 2017
Design in Tech Report 2017
 
Ogilvy on podcasting
Ogilvy on podcastingOgilvy on podcasting
Ogilvy on podcasting
 
Kirill Klip Lithium Presentation February 2017
Kirill Klip Lithium Presentation February 2017 Kirill Klip Lithium Presentation February 2017
Kirill Klip Lithium Presentation February 2017
 
تمرين السعادة
تمرين السعادةتمرين السعادة
تمرين السعادة
 
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPMHorarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
Horarios de #BibliotecaAbierta y #HorarioAmpliado 2017 / Biblioteca UPM
 
Inspirational Female Entrepreneurs
Inspirational Female EntrepreneursInspirational Female Entrepreneurs
Inspirational Female Entrepreneurs
 

More from Sue-Ann Bubacz

More from Sue-Ann Bubacz (6)

Let's Talk Twitter
Let's Talk TwitterLet's Talk Twitter
Let's Talk Twitter
 
How to Bling Your Blog to Attract & Engage
How to Bling Your Blog to Attract & Engage How to Bling Your Blog to Attract & Engage
How to Bling Your Blog to Attract & Engage
 
Your Guide to What Content Marketing is NOT
Your Guide to What Content Marketing is NOTYour Guide to What Content Marketing is NOT
Your Guide to What Content Marketing is NOT
 
How to Bling Your Blog and Feed That Hog!
How to Bling Your Blog and Feed That Hog! How to Bling Your Blog and Feed That Hog!
How to Bling Your Blog and Feed That Hog!
 
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for BusinesssAre You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
Are You Walking a Social Media Tightrope? by Sue-Ann, Write Mix for Businesss
 
Creativity in Business is an Everyday Job
Creativity in Business is an Everyday JobCreativity in Business is an Everyday Job
Creativity in Business is an Everyday Job
 

Recently uploaded

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fixAnalysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Welcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptxWelcome to DataMetricks Consulting (1).pptx
Welcome to DataMetricks Consulting (1).pptx
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 

How to Craft Heart Stopping Content: "Annisms" by Ann Handley

  • 1. “Annisms I LOVE” By Ann Handley A SlideShare Presentation by… Sue-Ann@WriteMixforBusiness.com
  • 2. “What will your audience thank you for? WriteMixforBusiness.com
  • 3. Think Before You Ink… “ WriteMixforBusiness.com
  • 4. …Why does it matter to the people you are trying to reach? “ WriteMixforBusiness.com
  • 5. Swap places with your reader. Be a skeptic of your own work. WriteMixforBusiness.com “
  • 6. …Get out of your own head, and into your reader’s or customer’s. WriteMixforBusiness.com “
  • 7. ...infuse your content with heart and soul and integrity, and layer it with a warm blanket of trust. WriteMixforBusiness.com “
  • 8. …specific details can help… WriteMixforBusiness.com “
  • 9. …put the flesh and blood on the dry bones of a so-called solution. WriteMixforBusiness.com “
  • 10. ...specific, story-based content...adds a heartbeat and a pulse to an idea. WriteMixforBusiness.com “
  • 11. ...design and content aren't separate processes...they are best friends and life partners, and deserve to be treated as such. “ WriteMixforBusiness.com
  • 12. I particularly like the simple, intuitive interface that puts magic wands in the design hands of muggles. WriteMixforBusiness.com “
  • 13. …less is so often more. WriteMixforBusiness.com “
  • 14. “...writers tend to equate editing with grammar, when it's so much more than that. WriteMixforBusiness.com
  • 15. Psst…my personal favorite… Add blog bling… WriteMixforBusiness.com “
  • 16. "Annisms I Love" Presentation Quotes, Straight from MarketingProf's Ann Handley, herself, specifically; from her book, Everybody Writes, a fab reference for writers. Ann did write THE Guide to Creating Ridiculously Good Content, you know. These “Annisms” are just a taste from the book … pick up your copy, if you haven’t, and refer to it OFTEN! Continue to Next Annism…
  • 17. …the key to being a better writer is, essentially, to be a more productive one. WriteMixforBusiness.com “
  • 18. There is no one way to write, remember? ...adapt and amend and reject these guidelines as you discover what works for your audience and for you... WriteMixforBusiness.com “
  • 20. Remember your value is not what you do or what you sell, it's what you do for your customers. WriteMixforBusiness.com “
  • 21. A SNAZZY SLIDESHARE PRESENTATION by Sue-Ann@WriteMixforBusiness.com Thanks for Viewing “Annisms I Love” SPREAD THE LOVE BY SHARING!!