Honda's mission is to supply high quality products at reasonable prices to satisfy customers worldwide. Honda explores customer value through research, understands customer wants to create fuel efficient vehicles, and ensures high value delivery through extensive customer service centers. Honda focuses on strategic planning and marketing to respond quickly to changing customer needs. Honda's core competency is its fuel efficient I-VTEC engines, and it produces over 14 million engines annually across various products. While Honda has strengths in engine technology and performance, weaknesses include some quality issues. Honda has opportunities to expand hybrid offerings and generator sales given power issues in some markets, while threats include competition and rising oil prices impacting demand.

1. Mission statement:
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet
at a reasonable price for worldwide customer satisfaction.
A Holistic Marketing Orientation and Customer Value:
A Holistic Marketing Orientation can also help capture customer value. Holistic marketing can be
expressed as integrating the value exploration, value creation and value delivery.
Value exploration:
Honda explore the value for customers by using there capabilities. They research on the cognitive
space of customer. They follow the trends and current market structure for there products.
Value creation:
For value creation Honda understands the customer wants and benefits. And utilizes their core
competencies and made hybrid and fuel efficient cars.
Value delivery:
Honda internal resource management, business partnership management and customer
relationship management allows the company to discover how its customer behave and what they
need or want. For high value delivery Honda made customer and service centres in 911 countries.
The Central Role of Strategic Planning:
For successful marketing Honda focuses on the customer an are organized to respond quickly and
effectively to changing customer needs. They have well staffed marketing departments all over the
world.
core competencies:
Honda is the largest engine-maker in the world, producing more than 14 million internal
combustion engines each year. In addition to motorcycles, jets, jet engines, lawn mowers, water
pumps, generator and thin-film solar cells. Honda core competency is Honda engine. I-VTEC
(intake value-variable timing electric control) engines only made by Honda in the world and these
engines can compete with luxury cars,
For example, Honda civic type- R produces 197 horsepower with 2000cc engine and this is highest
horsepower in the world that engine produces without any turbo charge.
SWOT Analysis:
Swot analysis means how company can get opportunities from there strength and how company
Strength:
The technology of Honda engine is I-VTEC engine (intake value-variable timing electronic control).
These engines are fuel efficient and produces more horse power as compare to luxury and high
performance cars like BMW, Audi and Mercedes Benz.
Road grip of Honda cars are very good as compare to Toyota and Nissan.
Honda cars are comfortable. Honda CR-Z is supposed to be sporty and green/fuel efficient and
Honda marketing pitches the car as a “sport hybrid“.

2. Weaknesses:
Honda uses cutting bend technology that gives acceleration to problems. In Pakistan new Honda city
dashboard is made of plastic that decreases value of Interior design.
Opportunities:
Honda has many opportunities in all over the world due hybrid and fuel efficient small cars. But in
Pakistan where load shedding is a major issue Honda generators are very valuable.
Honda Atlas in Pakistan is most selling brand in motor cycle category and they can improve the
quality.
After entering in the aircraft making this company has many opportunities in this field.
Honda borough GX NGV is termed as the Cleanest car on Earth as far as centralized agitation
engines are concerned
Threats:
As compared to Honda civic Toyota corolla is more fuel efficient car. Rising oil prices decreases the
demand of vehicles that also decreases the customers.
Establishing Strategic Business Units:
Honda has made wide range of strategic business units like generators, cars, bikes, jets etc..
Every strategic business unit has its own competitors which are follows.
In the category of generators
Honda generators
In the category of bikes