1. Presentation Title
It all started with 4 drops
OS PRESENTATION
Shaping a bright future

2. How it started….
• MP Ramachandran, the founder
• Developed a violet colour liquid that dissolved easily in
water
• In 1972, set up a small factory in
Guruvayoor, Kerala, product named UJALA!
• Capacity 500 bottles, sold mostly to friends, great
response
• 1983,left his job & found JLL with a capital of 5000 & 5
employee

3. • 50% growth rate year by year
• UJALA became market leader in south
• 90% market share in Kerala & Tamil Nadu
• Captured 25% market of country in segment
Contd….

4. Leading its way….
Its currently a 500cr mid size FMCG company,
Single product proprietary firm into a multi-brand
company.
Opted for IPO on 28th June 1996 with price band
of 620-690.
 It was ranked 60th by ECONOMIC TIMES MOST
TRUSTED BRAND.

6. FABRIC CARE Mosquito Repellent Dishwashing
Products
Personal care &
Other Products
Brand Tree…

7. Segment Product Portfolio
Popular /
Economy
Chek
More light
Mid Premium Ujala detergent
powder
Mr. White
Premium Henko stain
champion
Henko matic stain
champion
Ujala Techno
bright
Ujala Techno
matic
Product Portfolio….
FABRIC CARE

8. Segment Product Portfolio
Coil Maxo A grade
green
Maxo A grade red
Liquid vapourizer Maxo A grade
max power
Aerosol
Wipes & cream
Maxo A grade ALK
Maxo A grade
Miltary
HOUSEHOLD INSECTICIDE
Product Portfolio….

9. Category Product Portfolio
Utensil Cleaning Bar Exo Anti Bacterial
Pril Perfect
Liquid Do
Utensil Cleaning
Gel
Scrubber & Wiper
Floor Cleaning
Exo Anti Bacterial
Exo Safai
Exo Floor Shine
SURFACE CLEANING
Product Portfolio….

10. Category Product Portfolio
Soap Bar Margo , Fa, Jeeva,
Niki
Face wash Margo
Tooth paste
Deodrants
Neem
 Fa
PERSONAL CARE PRODUCTS
Product Portfolio….

11. DEPUTY MANAGING
DIRECTOR
CHAIRMAN & MANAGING
DIRECTOR
FINANCE MARKETING HR & ADMIN SYSTEMS PRODUCTION &
R&D
PURCHASE
Department….

12. The products are easily available.
Strong Brand name.
Company is having great management
experts.
The company is having a strong research
centre blessed with experts
The company is own high Quality
products
Dealers are satisfied with the quantities
of the product.
Positioning as SPA
SWOT ANALYSIS….
Market is huge
Rural demand
Unexplored area of washing clothes,
middle class buying behavior .
Export potential.
Emergence of new competitors
The company maintain the healthy
relationship with dealers by making
frequent visit and helping them in solving
problems faced by them. It is better to
attract dealers by providing margins more
than competitors.
Low export levels.
 The company maintains the healthy
relationship with dealers by making
frequent visit and helping them in
solving problems faced by them.
MAXO is seasonal product

13. FINDINGS &
SUGESSTIONS….
The dealer network of Jyothy Laboratories Ltd is good.
The organization structure of Jyothy Laboratories Ltd is
very good
The relationship between various department are also
very good
Ujala is branded product as backbone of success adding
fact that they have no practically competition.
Company had made immense step in providing quality
product and keeping good customer relation.

14. To company should provide a good pricing policy to the
dealers according to their sales in the market with this
policy the dealers would move act in the sales.
It is suggested to concentrate on interested dealers who
are interested to dealers with Exo dish wash bar by
offering special incentives gifts schemes etc.
Increasing service awareness among people.
ContD….