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Converse

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Submitted to:- Submitted by:- Dr. Raashid Saiyed Sunil Chhajar
[object Object]
AUGMENTED PRODUCT CORE BENEFIT ACTUAL PRODUCT DELIVERY AND CREDIT INSTALLATION WARRANTY AFTER SALE SERVICE PACKAGING QUALITY LEVEL DESIGN FEATURES BRAND NAME THREE PRODUCT LEVEL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Helped the company: It helped the company in cutting cost It lets the company to shift the burden of production It gave them space to think on further diversification Cutting cost will reduce price and increase revenue Hurt the company: It made the product brand weak which will reduce the cost at one hand and increase the vulnerability to its revenue on the other Helped the brand: No help Hurt the brand: It had hurt the brand by the loss of one of its element
[object Object]
 
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Q. ANALYZE THE NIKE-ERA DIRECTION OF CONVERSE. (A) ASSESS THE BENEFITS AND RISKS OF THE FASHION AND PERFORMANCE STRATEGIES INDIVIDUALLY, AND OF THE COMBINED TWO-TIRED APPROACH. (B) WHAT TARGETING AND POSITIONING WOULD YOU RECOMMEND FOR THE CONVERSE BRAND IN THE FUTURE?
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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Converse

  • 1. Submitted to:- Submitted by:- Dr. Raashid Saiyed Sunil Chhajar
  • 2.
  • 3. AUGMENTED PRODUCT CORE BENEFIT ACTUAL PRODUCT DELIVERY AND CREDIT INSTALLATION WARRANTY AFTER SALE SERVICE PACKAGING QUALITY LEVEL DESIGN FEATURES BRAND NAME THREE PRODUCT LEVEL
  • 4.
  • 5.
  • 6.
  • 7. Helped the company: It helped the company in cutting cost It lets the company to shift the burden of production It gave them space to think on further diversification Cutting cost will reduce price and increase revenue Hurt the company: It made the product brand weak which will reduce the cost at one hand and increase the vulnerability to its revenue on the other Helped the brand: No help Hurt the brand: It had hurt the brand by the loss of one of its element
  • 8.
  • 9.  
  • 10.
  • 11. Q. ANALYZE THE NIKE-ERA DIRECTION OF CONVERSE. (A) ASSESS THE BENEFITS AND RISKS OF THE FASHION AND PERFORMANCE STRATEGIES INDIVIDUALLY, AND OF THE COMBINED TWO-TIRED APPROACH. (B) WHAT TARGETING AND POSITIONING WOULD YOU RECOMMEND FOR THE CONVERSE BRAND IN THE FUTURE?
  • 12.
  • 13.
  • 14.