COMPANY PROFILE<br />Company Name: Asian Paints.<br />Type: Public Ltd.<br />Industry: Paint.<br />Founded: 1942<br />Head Quarter: Mumbai, India.<br />Key people: Mr. P.M.Murti CEO & MD.<br />Workforce: 4700<br />Website: www.asianpaints.com<br />
Company History<br />1st February, 1942<br />Champaklal H. Choksi, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company.<br />1945<br /> Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reach consumers in the outmost corners of the country with small packs." <br />
1954<br />Paints mascot, Gattu, the mischievous kid, was born.Asian <br />1957 - 66<br />The family-owned company makes the shift to a professionally managed organization. <br />Asian Paints embark on an ambitious mass marketing campaign, pertaining with thousands of dealers in small towns all over India.<br />
Contd…<br /> 1967<br />Asian Paints emerges as India's leading paint company ahead of any international competition.<br />1973<br />AP becomes public ltd company<br /> 2002<br />AP was a market leader of Indian Decorative Paints with market share of 44%<br />
Asian paints today<br />Asian Paints becomes the 10th largest decorative paint company in the world <br />Asian Paints is more than twice the size of its nearest competitor.<br />It is one of the most admired companies in India <br /> Present in 22 countries with 27 manufacturing locations. <br />Asian Paints aims to become the 5th largest decorative paint company in the world. <br />
Founders of company<br />P M Murty<br />CEO &MD<br />Mr. Ashwin ChoksiNon-Executive Chairman<br />Mr. Ashwin DaniNon-Executive Vice Chairman<br />NS (Subba) lyre General manager Human resource<br />SudiptoMandal Senior HR Manager<br />SalilChinghore Works Manager<br />Jagannt.B. Production Manager<br />NilayVerma Marketing Manager<br />Abjit Bhattacharya Training Manager<br />Ms. Tarjani VakilChairperson of Audit Committe<br />
Vision<br />“Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliance with established global partners”.<br />
Group subsidiaries<br />Company in South pacific island. AP operates in Australia, Fiji, Tonga,Soloman Island under brand name APCO.<br />It is a England Company. In 2002 became part<br /> of AP<br />
Contd….<br />Egypt company which became part of AP in August 2002<br />US Company with 50:50 equity sharing with AP in 1997. Pittsburgh Paints and Glass Industries (PPG), USA<br />Fiji company became a part of AP in September 2003.<br />
Indian Manufacturing Plants<br />Asian PlantsBhandup (Maharashtra) in India<br />Asian PlantsKasna (Uttar Pradesh) in India<br />Asian PlantsSriperumbudur in India<br />Asian Plants(Rohtak, Haryana)<br />
Overseas<br />Berger International PlantsBarbados<br />Berger International PlantsBahrain<br />Berger International PlantsJamaica<br />Berger International PlantsSingapore<br />Berger International PlantsTrinidad<br />
HR Strategies.<br /> A talent pool of over 4700 employees employed across 23 countries bring in a unique blend of mindsets and skills.<br />AP provide an open and interactive work culture to the employees to bring out the best.<br /> A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual.<br />Excellent training is provided to develop leaders and re-strengthen competencies from within the organization.<br />
Recruitment<br /><ul><li>Company is following aptitude test , group discussion and personal interview for recruitment process.
Company is recruiting :</li></ul> MBA Students for marketing.<br />Bsc (chemistry),BE Mechanical & Chemical students For production.<br /> CA and Mcom for finance Dept.<br /><ul><li> Company has training centre in Mumbai for fresher's. </li></li></ul><li>Marketing Strategy<br /><ul><li>Company is using different techniques such as advertising Campaign, sales promotion, personal selling, direct marketing and public relation to increase sales
A total amount of 85 crore is spent on the ad campaign by asian paint. Their particular ad campaign ‘Mera Walla Blue” “hargharkuchkehtahai” arebeing likedby the customer.
Online marketing for urban customer: Asian paint online marketing system is helping. The company in lot of ways, providing all the necessary information to thecustomer. It is an unique way of promotion.</li></li></ul><li>Promotional Strategies<br />
Corporate social responsibility<br /> Environment and Safety:<br /> Asian Paints approaches the environment issue from the perspective of waste minimization and conservation of resources. Thus, the continued attempt is to reduce, recycle and eliminate waste, which results in less and less waste being generated. <br /> Total Water Management<br /><ul><li>We propagate some methods to help you conserve water Asian Paints has built a Total Water Management (TWM) Centre, at its Bhandup manufacturing facility, which is the first of its kind in the entire country.
The TWM centre showcases live working models on water conservation and rainwater harvesting. Asian Paints provides expertise to citizens free of charge to implement rainwater harvesting and total water management solutions. </li></ul> <br />
Contd….<br />Tsunami relief: Helping community in need of time<br /> A total amount of Rs. 4.7 million was generated as relief aid and handed over to the Tsunami victims. Besides India, all the units across the world also contributed to the best of their capacities towards Tsunami relief <br />
Contd…<br /> In Ankleshwar - Gujarat, the plant has sustained its commitment of providing infrastructure support to this school, be it through donations of computers, tables and chairs, or through assistance in other maintenance work for the school. <br />In addition, the Ankleshwar plant ,conducts Vaccination and Health camps. Not only students, but teachers are also briefed on hygiene aspects in such camps.<br />Company established The Mobile Medicare Units (MMU) for the treatment of senior citizens.<br />
Awards and Recognitions<br />Awarded the "Sword of Honor" by the British Safety Council for all the paint plants in India. <br />Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005. <br />Ranked 24th amongst the top paint companies in the world by Coatings World - Top Companies Report 2006. <br />
contd….<br /><ul><li> The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005.
Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003
In 2009 micro site AsianPaints.com has won the ‘outstanding website’ award in the consumer goods category at the recently held Internet Advertising Competition Awards .</li></li></ul><li>Future plan<br />Asian Paints is planning an international network of technology centers spread across Australia, Jamaica, Egypt, Dubai, Mauritius, Fiji and Singapore. <br />The paint project will use the latest techniques in production, packing, conveying and storage in an eco-friendly manner, with zero discharge of effluents.<br />Company aims to come under top-5 paints companies list in the world in next 2 year.<br />