Mobile revolution - how mobile technologies are changing business and society

1. Toby Pestridge
Creative Director @Createful
@TobyPestridge

2. the
mobile
revolution

7. Photo: Flickr user @dotca

8. “a dramatic and wide-reaching change in
conditions, attitudes, or operation”

9. Photo: Flickr user @danielygo

13. PROS and
cons

14. MOBILE APPS - PROS
• Speed
• Push notifications
• Data manipulation
• Location-aware
• Environment-aware
• Can work on & offline

15. MOBILE APPS - CONS
• Initial development costs
• Marketing

16. RESPONSIVE WEBSITES - PROS
• Contemporary
• Accessibility
• Flexibility

17. RESPONSIVE WEBSITES - CONS
• Page load times
• Browser compatibility
• Development time

18. MOBILE WEBSITES - PROS
• Speed
• Focus

19. MOBILE WEBSITES - CONS
• Separate build process
• Device fragmentation

21. case
studies

27. THE FUTURE

32. Source: Google

34. WHO WANTS
AN APP?

35. BING!

36. HELLO?

40. KNOW YOUR
AUDIENCE

42. APP MARKETING BUDGET
• Website
• Social media accounts
• Advertising campaign
• Monitoring

44. WHAT’S THE ROI OF YOUR APP?
• Direct sale of app

46. WHAT’S THE ROI OF YOUR APP?
• Direct sale of app
• Social presence, brand awareness
• Value-add
• Other sales

48. HYBRID vs NATIVE

49. NATIVE HYBRID WEB
COST
CODE REUSABILITY
DEVICE ACCESS
LOOK & FEEL
DISTRIBUTION
PERFORMANCE
MONETISATION

50. NATIVE HYBRID WEB
COST ✖ ✓ ✓
CODE REUSABILITY ✖ ✓ ✓
DEVICE ACCESS ✓ - ✖
LOOK & FEEL ✓ - -
DISTRIBUTION - - -
PERFORMANCE ✓ ✖ ✖
MONETISATION ✓ ✓ ✖

51. MAKING WAVES

58. IN SUMMARY
• Apps are fast and can do amazing things, but they’re
not cheap!
• Responsive and mobile websites are widely
accessible, but make sure your content is optimised

59. NEXT STEPS
• If you want an app - secure your idea, know your
audience & arrange a meeting with a good agency

60. AND IF YOU DO NOTHING ELSE…
• Make sure your website is easily accessible to mobile
devices, and has a clear call to action

61. @TobyPestridge | @Createful
THANK YOU