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Grocery Wars at SxSW 2015

A decade ago, experts predicted that we'd be buying all of our food online by now, and even though there are some quickly growing players in grocery delivery (FreshDirect, AmazonFresh), grocery stores and supermarkets continue to thrive. Supermarket Guru Phil Lempert has been analyzing consumer culture and the grocery industry for more than 20 years, and he has a very clear vision for where grocery stores are headed: smaller spaces with a more curated selection and, for god's sake, no bulky paper towels (because we'll be ordering all the boring stuff via subscription). Increasingly interactive phones and smart carts will expand customized, in-store advertising in a way that enhances the shopping experience rather than interrupt it, and the use of e-coupons will grow, but only if grocers and manufacturers can cooperate. Improved packaging will keep food safer and consumers (and food processors) informed about what's inside, where it came from and where it's going.

Grocery Wars at SxSW 2015

  1. 1. GROCERY WARS: The Future of Buying Food Addie Broyles Phil Lempert
  2. 2. What’s in the bottle?
  3. 3. Market Share Projections 2013- 2018Source: Willard Bishop • Decreases 2.9 • 36.2% Share Traditional Grocery • Increases 1.1 • 40.1% Share Nontraditional Grocery • Increases 1.1 • 16% Share C-Store • Increases 0.9 • 2.1% Share Fresh Format • Increases 0.5 • 3.0% Share Dollar Stores
  4. 4. What will it be like in 2025? All Mobile? More Fresh? More Artisan? More Expensive? More Delivered?
  5. 5. The Supermarket opportunity! Smaller Stores •50,000 sq. ft. to 15- 20,000 Less Assortment •40,000 SKUs to 20,000 More service •Chefs, RDs, Butchers, Fish Mongers & Sommeliers A new type of food store that combines fresh, authenticity, prepared foods, on site services (beer gardens, catering, nutritional guidance) and becomes a hub for the community
  6. 6. Today there are as many Millennials as Boomers… and they are leading the food trends
  7. 7. Millennials are passionate Food raves Food trucks High college debt Low-paying jobs Living at home Generation “child-free” Connection, conversation & community
  8. 8. Trends to watch… Grazing Golden Agers & Snacking Smoked Everything Fermented Foods “Craft” Foods Gen Z: The New Chefs New Nutrition Label Grocerants Instant Delivery
  9. 9. The Checkout Experience
  10. 10. Grocery Delivery  Still in infancy  What impact will Google Express & Uber have?  How does “ePayment” play out?
  11. 11. Local
  12. 12. LOCAL
  13. 13. How far can “local” go?
  14. 14. Think “bio-regions” Nature has already defined the regions for what crops and livestock grow best in which climates throughout the United States Are we listening?
  15. 15. “Ultimate in Local”
  16. 16. The Grocerant
  17. 17. Smart Labels
  18. 18. How Confusing??  Front of package labeling  New DGA &“Nutritional Facts”  Role of Retail Dietitians
  19. 19. Shhh…You Are Being Tracked Watched
  20. 20. The future… Cater… to health & wellness Create… a WOW experience Celebrate… food, preparation, taste
  21. 21. @broylesa @PhilLempert

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