There's more to your online presence than just a website. How many customers find your business online is a result of all the places they can potentially see and connect with your business.
Surefire Social's, Beth Overman tackles what an active, successful online presence looks like and what your business needs to thrive online.
Topics include:
1. Creating and sharing engaging content
2. Monitoring your reviews and updating directory listings
3. Measuring your company's performance across marketing activities and tracking leads
11. Organic Search
● The results that appear in a
Google/Yahoo/Bing Search
● Rankings are determined by many
factors (i.e., quality links, traffic,
etc.)
● No Ads
● Natural, highest authoritative links
appear first
● “roofing” in your area, according to
the GPS of your device
17. Pump up your content
Website
Social
Media
Geo
Location
Reviews
Reputation
Pay Per
Click
Search
Marketing
Blogs and
Content
Marketing
Publish content to
multiple places on the
web, regularly.
Testimonials, images,
videos, status updates,
reviews, etc.
22. Listing Accuracy Matters
How does your business appear on the web?
http://www.surefiresocial.com/surescan-measured
“A consistent NAP (Name, Address & Phone Number) across your site and your key citation
profiles is a critical component for your local search rankings” - Andrew Shotland, Local SEO
Expert
23. Check On Your Competition - Step 1
● Do multiple Google searches: “[roofing/remodeling/other]
in [city you’re in]”
● Pay attention to who is on the first page
● Take a look at the maps
● Are you listed?
Even if the search is generic, Google will take your device’s location and
search for places around you!
24. Check On Your Competition - Step 2
Are you showing
up?!
Condensed, Google+ Cards
28. Is Your Marketing Working?
1. Where are your customers?
2. Measure your spend
3. See what is working
4. Important: Optimize your campaigns quickly
29. Tracking Your Customers
● Where are your customers?
● Where are your customers coming from?
○ Organic Search
○ Direct Link
○ Referral
○ PPC
○ Display
○ Email
○ Social
30. Measuring Your ROI
How does someone keep up with so
many metrics?
● Are you meeting your goals?
○ Various reporting methods
● How many people are coming to your website?
○ Google Analytics
● Is your social media paying off?
○ Numerous social media reporting tools
● Is my PPC contribution worth it?
○ Google Adwords
31. Just One… I Promise
● Are you meeting your goals?
○ Various reporting methods
● How many people are coming to your website?
○ Google Analytics
● Is your social media paying off?
○ Numerous social media reporting tools
● Is my PPC contribution worth it?
○ Google Adwords
# of Leads # of Prospects Twitter Followers
# of Blogs Email Reach Facebook Likes
# of Jobs Referral Links YouTube Videos
Cost vs. Value Total Revenue Social Shares
Top Keywords Google Rank # of Reviews
And
more… a
lot more.
34. Poll #2
How many different tools are you using to keep
up with your marketing goals? (i.e., Google
Analytics, Facebook Insights, Google Adwords,
Yext, etc.)
A. None
B. 1-4
C. 5+
D. More than I can handle
37. investor
presentation
What is SurePulse™?
4/16/15Proprietary + Confidential
Everything in One Place
SurePulse™ makes it extremely easy to see exactly where your
business stands online…
Activate:
• Automatically
publish content to
social media and
directories
Engage:
• Engage with prospects on
social media
• Discover how your
customers find you
through Search Insights
• Monitor & Respond to
reviews
Track:
• Harness data to drive
leads
• Measure Online
Success
• Maximize Marketing
Spend