.:: Celebrity CBD Topic to show why Knowledge Navigator is better than others ::.

1. CELEBRITY CBD
By Knowledge Navigator

2. • The Knowledge Navigator gives analytics picked
up from Million’s of URLS.
• Uses industry leading online & social listening
techniques that can be filtered to niche demographics
to suit any campaign type.
• It holds your hand tracking your brand, how you are
mentioned and what you should say and to whom so
you can safely profit from this generations largest
cultural change.
• Unlike most tools where there is a learning curve and
data collection period that takes months or even
years to gain useful insights.
• With this tool you have instant access to actionable
real-time insights straight away.
Why
Knowledge Navigator?
2

3. Celebrity
(The chosen one for Research)
3

4. Use of Machine Learning to
get the most relevant
Celebrity related data
Game Changer
Names of all Celebrities
associated with CBD
Celebrity Names
All Cannabis related
keywords celebrities
associated with
Associated Business Keyword
All source types or category
which are irrelevant gets
refined using NOT keywords
Removing Irrelevant Data
4
The Celebrity CBD Research Logic
Refined Data

5. 5
Total Articles Found
3786
Sentiment
Positive
Neutral
Negative
Sentiment %
63.2%
3.5%.
33.3%
The Knowledge Navigator Insights
Audience Engaged with these posts
(Period – 30 Days)
Total Celebrity Posts Found Sentiment % of these posts
Celebrity Post Engagement Gender Split
Compared to the previous period
-19.6%
39.512

6. • Knowing your audience matters
• Targeting the wrong demographics is expensive
• Increase your ROI
Raw Data Analysis (without refinement)
Raw Data Analysis (our logic refined)
What
you GAIN?
6

7. Continued……
Emotions Age
Age Range of Celebrity Engaging with
CBD
Share of Celebrity Sentiments related to
CBD
Audience Share of Emotions on the
posts the Celebrity posted
7
Sentiments
Celebrities Engaging with CBD Over Time

8. 8
11.2%
6.1%
44.3%
Post Engagement Share
Countries
USA
GERMANY
INDIA
Most Post Engagement Share Countries
Engagement Split
on
Various Sources
Continued……

9. 9
Machine Learning
We are building a
robust network
keeping future
advancement in mind
where we can build
our Data Sets accurate
as when we get more
data.
Future Targets
Sentiment Accuracy Predictor Model
We will be able to
bifurcate the exact
Sentiment of the
person just by his post
and the way it was
written.
We will be using
more of prediction-
based model so that
our tool will be able
to guide you towards
the right path.

10. 10
• A dedicated account specialist
• Dedicated Data Gathering For Your Needs
• Machine Learning implemented data
• Custom Querying of the data server
• Your Own Brand Dashboard
• Access to 2.5 million + data samples
• Dashboards Created For Your Data & Brand
Needs
• Daily Insights by experienced business & data
analysts
Key
Performance
Takeaways

11. THANK YOU