This document discusses business analytics. It defines business analytics as using data, statistical and quantitative analysis, explanatory and predictive models to gain insights and support decision-making. The document outlines the typical business analytics process, including understanding the business objectives, assessing the situation, collecting and preparing data, developing analytic models, evaluating and reporting results, and deploying the outcomes. It provides examples of how analytics can be used to drive personalized customer services, optimize people management decisions, and conduct real-time sentiment analysis of social media data for an FMCG company. The document concludes with lessons learned, emphasizing the importance of continuous learning, gaining experience through projects and mentoring, and having confidence in one's abilities.