Al Borg Influencer proposal

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3. CLICK TO EDIT MASTER TITLE STYLEInfluencer proposal for Al Borg Medical Laboratories

4. Al Borg Medical Laboratories
• Al Borg medical laboratories which is the largest chain of private laboratories in the GCC wants to
highlight their range of routine, specialized and sub-specialized laboratory tests they offer.
• Their ‘Sehaty’ programs are designed to suit all ages of men, women and children.
• The descriptions for the lab’s clinical laboratory tests were originally prepared for use on Lab Tests
Online, an award-winning patient education website on clinical laboratory testing.
• The lab has a strong presence of over 15 years within the U.A.E.

5. Al Borg Medical Laboratories
• The brand wants to position itself as the number one preferred medical laboratory service provider
in the Gulf and MENA region, meeting the highest quality standards based on regional and
international best practices.
• It’s competition within the U.A.E has a weak presence online, and is not active on social media
and even in terms of influencers.
• This is an opportunity for the brand to help increase awareness for the services that the brand
provides online and also build credibility for its services through influencers.

6. Why influencers?
• A range of influencers has been suggested, who can help increase awareness for the services
that the brand provides.
• The influencers talk about fitness, healthy food and nutrition and healthy lifestyle on their
channels.
• They have a follower base from within UAE and appeals to the target audience of the brand
.
Objective:
• To create immediate brand connect and awareness for the brand’s services with the
recommended influencers with the desired target audience.
Desired Target Audience:
• Families looking for packages for each and every member
• Individuals( male and female) looking for specific tests based on their health
• Health conscious
• Web-savvy

7. What is the idea?
• The central idea is to create a ‘Prevention month” which focuses on the fact that prevention is
always better than the cure.
• Content will revolve around health, wellness and nutrition, keeping in mind the lifestyle within
U.A.E and how our tests will enhance the lifestyle in a positive way.
• Themed content will be created according to the profile of the influencers. For example if the
influencer is focused on nutrition, then services like Allergy tests and wellness screenings can be
promoted by him/her.

8. CLICK TO EDIT MASTER TITLE STYLEMeet the influencers for Al Borg Medical Laboratories

9. Content focus: Food
Bio: With nearly 100,000 followers on Instagram and
thousands more dedicated followers of her food blog,
Secret Squirrel Food, Karen McLean is one foodie you should
know about
Brands that she has worked with:
Profile link:
https://www.instagram.com/secretsquirrelfood/
Name of the influencer: Karen Mclean
Social media following:
• Instagram- 219k

10. Name of the influencer: Dina Ghandour
Content focus: Fitness (Yoga)
Bio: Dina is the founder of yApparel, which is the first fitness and
lifestyle apparel boutique in the Middle East.
Brands that she has worked with:
Profile link:
https://www.instagram.com/jivamuktiwithdina/
Social media following:
• Instagram- 6,313

11. Name of the influencer: Stephanie Pech
Content focus: Healthy Recipes & Nutrition Tips
Bio: Stephanie is a Dubai based Nutrition & Metabolic Balance
Coach
Brands that she has worked with:
Social media following:
• Instagram- 10k
Profile link:
https://www.instagram.com/nutritalks/

12. Name of the influencer: Omar Nour
Content focus: Health and Fitness
Bio: Omar Nour is an Egyptian professional triathlete competing in
on the International Triathlon Union circuit.
Brands that he has worked with:
Profile link:
https://www.instagram.com/o.n.tri/
Social media following:
• Instagram- 12.3k
Social media following:
• Instagram- 12.3k

13. Name of the influencer: Raddy Hericho
Content focus: Fitness
Bio: Raddy is a Dubai based athlete and personal trainer
Brands that he has worked with:
Profile link:
https://www.instagram.com/raddyherichofficial/
Social media following:
• Instagram- 80.9k

14. Name of the influencer: Chris Sotiriou
Content focus: Fitness
Bio: Chris is the Co-founder of Parkour Dubai and a Parkour
Coach
Brands that he has worked with:
Profile link:
https://www.instagram.com/chris_sotiriou/
Social media following:
• Instagram- 5240

15. Content Ideas
• Themed content according to the profile of the influencers. For example if the influencer is focused
on nutrition, then services like Allergy tests and wellness screenings can be promoted by him/her.

16. • Content on health awareness and tips related to improving health. This can be also in form of Live
Q&A sessions with the influencers, where they answer the most popular questions from the
audience.
Content Ideas

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