Swerve Digital Network is planning to create a digital media company that connects influencers, content creators, and partner agencies. It will provide tools like YouTube channel management and an MCN management platform. Swerve will compete against companies like Diwan Videos, Kharabeesh, DigiSay, and UTURN Entertainment that also work with influencers and produce digital content. To succeed, Swerve will need to leverage its in-house production capabilities and build a large community of influencers and creators.

1. SWERVE DIGITAL NETWORK
THE PLAN

2. KEY PARTNERS
SWERVE DIGITAL NETWORK
INFLUENCERS (MICRO INFLUENCERS- SOCIAL MEDIA CELEBRITIES)
PARTNER AGENCIES
TOOLS FOR INFLUENCERS AND FOR AGENCIES
YouTube channel management, MCN management platform & dashboard and digital rights management.
Agencies who are on the lookout for influencers and good video content but lack production capability. Eg: Advertising
agencies, PR agencies, Digital agencies.

3. COMPETITION
SWERVE DIGITAL NETWORK
DIWAN VIDEOS
Diwan Videos sets the standard for content creators across the region helping them grow their followers by providing
technologies, tools and analytical insights. Creators focus on creating amazing entertaining and inspiring content
while we worry about optimization and monetization.
• Content Creation
• Influencer Management
• Video Production
• Online Advertising
Clients:
Social media following:
2428
50K
189,980 views
24.6K

4. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
DIWAN VIDEOS
What sets them apart?
• They are YouTube certified
• Have partnerships with influencers across the globe, across social media platforms.

5. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
DIWAN VIDEOS

6. COMPETITION
SWERVE DIGITAL NETWORK
KHARABEESH
Kharabeesh is a Jordan-based company that produces Arabic-language animated cartoons, music videos and talk
shows that generally tackle political issues in the Arab world.
• Content Strategy
• Growth Strategy
• Channel Management
• Production support
• Analytics
• Branding and design support
• Rights management
• Training
• Commercial representation
• Collaborations and co-productions
Social media following:
439K
234K
126,161,774 views
481K

7. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
KHARABEESH
What sets them apart?
• Their content is more geared towards comedy, cartoon and animation.
• Have partnerships with only handful of famous social media celebrities.

8. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
KHARABEESH

9. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
KHARABEESH

10. COMPETITION
SWERVE DIGITAL NETWORK
DigiSay
DigiSay is a media services company based in Cairo, Egypt. Established in 2010 as a digital content manager, the
company has evolved into a full- fledged online and offline media agency, offering a wide range of services including
the following:
Social media following:
17,458
214
3.6K
708

11. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
DigiSay
What sets them apart?
• Their clients include famous bands, Film and T.V Production companies, musicians, record labels, TV channels.

12. COMPETITION: WHAT ARE THEY DOING
SWERVE DIGITAL NETWORK
DigiSay

13. COMPETITION
SWERVE DIGITAL NETWORK
UTURN Entertainment
UTURN, the leading Arabic entertainment network on YouTube, was founded in 2010 in Jeddah, Saudi Arabia.
UTURN produces premium content with the aim to promote Arabic content globally.
Social media following:
660K
What they provide?
• Branded Entertainment
• Branded Content
• Influencers
• Online Video Strategy 519K
609K
1.32M

14. COMPETITION
SWERVE DIGITAL NETWORK
UTURN Entertainment

15. COMPETITION
SWERVE DIGITAL NETWORK
UTURN Entertainment

16. SWERVE DIGITAL NETWORK
CUSTOMER RELATIONSHIP
WHAT CAN WE PROVIDE?
- Creative
- Production
- Creative content which is cost efficient with a quick turn-around.
BENEFIT FOR THE BRANDS
- Higher Engagement Rates
- Cost- effective
- Better conversions

17. SWERVE DIGITAL NETWORK
CUSTOMER RELATIONSHIP
Largely automated customer relationship
General audience: Relationships through social media.
Specific user: Channel/Video suggestions for registered users
- Sales/ Marketing department of brands

18. SWERVE DIGITAL NETWORK
KEY RESOURCE
WHAT CAN WE PROVIDE?
• What key resources does your value proposition require?
• What resources are important the most in distribution channels, customer relationships, revenue stream…?

19. SWERVE DIGITAL NETWORK
KEY RESOURCE
WHAT CAN WE PROVIDE?
Physical/ Virtual
- In-house SWERVE Studio including ideation services, production services and post-production services.
Intellectual
- Copyrights for films, music etc.
- Innovation through community’s dynamics
Human
- Resources to manage talents
- Community of Creators
Financial
- Advertisement
- Subscriptions

20. SWERVE DIGITAL NETWORK
Distribution Channels: (How to reach the right audience?)
- Match the channel to the target audience & value proposition.
- Work with creators to attract more of the target audience.
- Make the channel more attractive to brands for deals

21. An example of Surety
SWERVE DIGITAL NETWORK

22. An example of Surety
SWERVE DIGITAL NETWORK

23. An example of Surety
SWERVE DIGITAL NETWORK

24. An example of #2
SWERVE DIGITAL NETWORK

25. APPROACH #3
SWERVE DIGITAL NETWORK
Mission: Conceive appealing campaigns with Influencer engagement & good shareability
Flow: Knowing the trends, Choosing a Genre, Fleshing out scripts, Production & Post,
Publishing & Seeding: by self-sufficient in-house capabilities
Content CreTASK
Research & know-who
REQUISITE
S

26. APPROACH #4 (phase-II)
SWERVE DIGITAL NETWORK
What we offer:
• Generating Revenue for Creators
• Increasing Exposure for Brands (Audience, engagement, etc.)
What you can get:
• Use our in-house Video team
• Reach our highly engaged users
• Content tailored to hit the Target
• Associate with the database of Influencers
• Boost your online Presence, cuz online is everything
Ideas for Business DevelopmentTASK
Brainstorming
REQUISITE
S

27. Thank You

28. Touch Points
• We offer Value to Influencer
• Creators / Collaborators
Swerve Network
Film Squad vs Content Creators
24 crafts vs Influencers
Swerve Network vs Swerve Community