This presentations evaluates the various modes of entry for a foreign business into a country.In this case, Madame Tassauds has been taken and Licensing has been selected as a viable option because of its strengths compared to other modes.

1. By, Susan George

5. CRITERIA

6. MODES OF ENTRY
Franchising
Exporting
Licensing
International Agents and Distributors
Strategic Alliances
Joint Ventures
International Sales Subsidiaries
FDI
FII

7. Why Licensing?

8. TWO INVESTMENT
LOCATIONS
Mainland UAE (areas outside of the FTZs)
FTZs