Ideas for TGI Friday's New Menu Activation

1. Ideas for TGI Fridays

2. AR experience with mobile filters
Mechanism:
• Inviting people to experience the TGI-Fridays-
themed AR experience with mobile filters that are
based on the dining experience at the restaurant
for new menu
• On Instagram and Facebook, the brand will create
an interactive AR experience.
• Each augmented reality filter on social media
involves a different dining experience with focus
on different dishes like sliders, burgers etc. from
the new menu
• Will involve inviting people to enter for their
chance to win vouchers for dining
• While one augmented reality experience is
centered on snacking on different dishes, others
involve revealing surprises in envelopes
Market: Egypt
New Menu

3. Market: KSA
New Menu
Mechanism:
• There is a strong community of gamers in Saudi
Arabia about which 52 percent male and 48
percent female.
• Saudi Arabia has organised a couple of big
tournaments in the past with large prize pots
• Example of an arena:
Challenge Arena
• Example of event: League of Legends
Partnerships with Esports arenas and events

4. TikTok Contest
Mechanism:
• A TikTok contest will be announced that will determine "the next TGIFridays star“
• This activation gives one lucky fan the chance to host a TGI Fridays night inviting up to 20
friends
• The TikTok contest will call on users to show off their dance moves incorporating the
alphabets TGIF
• Consumers who wish to partake in the TikTok contest can do so by posting an original dance
on the platform and adding the #TGIFContest hashtag.
• The campaign will accept entries for up to a month
• Celebrity take overs will be done as part of this campaign on TikTok
Market: KSA and Egypt
New Menu

5. Branded Food spaces
Mechanism:
• To highlight the new delivery for TGI Fridays, the brand will be set pop-ups across KSA to
showcase the Raise the steaks campaign
• Reference images above for Billboards
Market: KSA
Raise the Steaks

6. TGI Fridays Clothing Swaps
Mechanism:
• For a period of two days, TGIF will launch its new 'Layers for Layers' campaign that offers consumers free
vouchers in exchange for their old clothing.
• This can be treated as a CSR campaign for the brand