The social media proposal aims to create brand awareness for Runway Dubai Fashion Show. It recommends targeting women and men ages 18 to 50+ across all nationalities who are very active on social media. Content ideas include a fashion journal highlighting a fashionista's daily life, sneak peeks of outfits to be showcased, interviews with up-and-coming designers, and DIY fashion tips. Contests will also engage the audience with a best pose contest weekly and a hashtag campaign about embracing imperfection.

1. Marketing • Events • Production & Model Management • Digital
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2. RUNWAY DUBAI
Social Media Proposal

3. Brand Objective
• To create brand awareness around Runway Dubai Fashion Show making it one of the
leading fashion media event in the Middle East region.
Platforms Recommended:

4. Target Audience
• Women (Primary) Men (Secondary)
• Age 18 years – 50+ years
• All nationalities
• Very active on social media and online
• Influenced by word of mouth
• Fashion designers trying to establish themselves in the market.
• Editors
• Journalists
• Retailers
• Fashion industry professionals
• Celebrities and style setters
• Models.

5. Content Ideas
A fashion journal Sneak peak of the outfits to be showcased
The fashion journal will highlight day to day life of a
fashionista. This can include her random thoughts in
her head to outfits inspired from the show.

6. Content Ideas
Interview with upcoming Fashion Designers in
the region
DIY Fashion and styling tips

7. Social Media Contest Ideas
Along with great content, in order to attain high community engagement, we will also run social
media contests. Types of contests we will conduct:
• Best pose contest: Audience can share photos with the best pose they can strike. A winner
will be selected every week.
•Hashtag campaign- #embraceyourimperfection: A campaign that allow fans to share
pictures which expresses how they inspire others by just being their true, imperfect selves.