Social media Competitive Analysis for Le Meridien

1. Le Méridien
November 27, 2019
Social Media Proposal

2. Le Méridien
Nestled within the verdant heart of 15 hectares of manicured gardens, Le Méridien Dubai Hotel and Conference
Centre is a luxurious haven of rest and relaxation, standing next door to Dubai International Airport (DXB).
Belonging to the globe's most glamorous city, our 5-star property offers matchless access to Dubai's famed
business and commercial districts and popular local attractions like Deira City

3. Yalumba
• Target audience: Mature, adult audience
• The award winning restaurant, Yalumba at Le Meridien Dubai. Its name and identity stem from the South Australians
region.
• Yalumba plays host to several successful themed sessions and events, including the famous and award winning
BRUNCHOLOGY. A lively Friday afternoon brunch, of impeccable food, sensational desserts, liquid treats, live music,
entertainment and an unbeatable party mood.

4. Yalumba
https://www.instagram.com/yalumbadubai
• Number of followers: 219K

5. What the competitors are doing?
https://www.instagram.com/brasserie2.0
• Number of followers: 1939
Brasserie 2.0 (Le Royal Meridien Beach Resort and Spa)

6. What the competitors are doing?
https://www.instagram.com/prime68dxb
• Number of followers: 2227
Prime68 (JW Marriott Marquis Dubai)

7. What the competitors are doing?
https://www.instagram.com/croftdubai
Number of followers: 306
The Croft Dubai (Dubai Marriott Harbour Hotel & Suites)

8. What the competitors are doing?
OPA! (Fairmont Dubai, Sheikh Zayed Road)
https://www.instagram.com/opadubai
Number of followers: 56.3K

9. What the competitors are doing?
all'onda (Emerald Palace Kempinksi Dubai, Palm Jumeirah )
https://www.instagram.com/allondadxb
• Number of followers: 2421

10. What the competitors are doing?
Pier 7 Dubai
https://www.instagram.com/pier7dubai/
• Number of followers: 113K

11. What the competitors are doing?
https://www.instagram.com/lacantinedubai/
• Number of followers: 30.4K
La Cantine Du Faubourg

12. Yalumba Brasseri
e
Prime68 The Croft Dubai OPA! all'onda Pier 7 La Cantine
Du Faubourg
Distinct style
food
photography
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Visually
appealing
Instagram
❌ ❌ ✓ ❌ ✓ ✓ ✓ ✓
Photos
highlighting
experience
(music,eating,s
ervice)
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Videos
highlighting
experience
❌ ❌ ✓ ✓ ✓ ✓ ✓ ✓
Competitions ❌ ❌ ❌ ❌ ❌ ❌ ❌ ❌
Influencer
collaborations
❌ ❌ ❌ ✓ ✓ ❌ ❌ ❌
Comparison of Yalumba with competitors

13. Warehouse
• Target audience: Partygoers
• A cool, casual restaurant and lounge with a friendly atmosphere and extensive outdoor garden area.
• Warehouse has an European style ground floor and garden, with an array of international cuisine and accompanying
liquids.

14. Warehouse
https://www.instagram.com/warehousedxb
• Number of followers: 2456

15. What the competitors are doing?
Barasti Beach (Le Meridien Mina Syahi Beach Resort & Marina Dubai Marina)
https://www.instagram.com/barastibeach
• Number of followers: 83.6K

16. What the competitors are doing?
Zero Gravity Dubai (Skydive Dubai)
https://www.instagram.com/zerogravitydubai
• Number of followers: 116K

17. What the competitors are doing?
Distillery Dubai (Manzil Downtown Dubai )
https://www.instagram.com/distillerydubai
• Number of followers: 1729

18. What the competitors are doing?
STK Dubai (Rixos Premium Dubai )
https://www.instagram.com/stkdubaijbr
• Number of followers: 8883

19. What the competitors are doing?
Lucky Voice Dubai (Grand Millennium Hotel)
https://www.instagram.com/luckyvoicedubai
• Number of followers: 7695

20. What the competitors are doing?
Lock, Stock & Barrel (Rixos Premium JBR)
https://www.instagram.com/lockstockjbr
• Number of followers: 6647

21. Warehouse Barasti Zero
Gravity
Distillery STK Lucky Voice Lock, Stock &
Barrel
Distinct style of
food photography
✓ ✓ ✓ ✓ ✓ ✓ ✓
Visually appealing
Instagram feed
✓ ✓ ❌ ✓ ✓ ❌ ✓
Photos
highlighting
experience
(music,eating,serv
ce)
✓ ✓ ✓ ✓ ✓ ✓ ✓
Videos
highlighting
experience
✓ ✓ ✓ ✓ ✓ ✓ ✓
Competitions ❌ ❌ ❌ ❌ ❌ ❌ ❌
Influencer
collaborations
❌ ✓ ❌ ✓ ✓ ❌ ❌
Comparison of Warehouse with competitors

22. The Dubliner's
• Target audience: Mature and loves watching sports
• The Dubliners at Le Meridien Dubai is an authentic Irish pub and restaurant, offering home-cooked fare, best-loved
cold beverages and is host to an array of talented live musicians.
• Serving a hearty and robust menu, comprising of every-day favourites, classic Irish treats and daily specials, from
seriously affordable Friday brunching, to quiz night battles with pies and pints
• Also features sporting highlights on wide-screen TVs.

23. The Dubliner's
https://www.instagram.com/dublinersdubai
• Number of followers: 2799

24. What the competitors are doing?
Double Decker Dubai (Roda Al Murooj Hotel)
https://www.instagram.com/doubledeckerme
• Number of followers: 876

25. What the competitors are doing?
https://www.instagram.com/mcgettigansjbr
• Number of followers: 1403
• The brand has different social media channels for
different locations
McGettigan’s JBR
McGettigan's Abu Dhabi
https://www.instagram.com/mcgettigans_auh
• Number of followers: 1662

26. What the competitors are doing?
https://www.instagram.com/theirishvillage
• Number of followers: 8581
The Irish Village

27. What the competitors are doing?
https://www.instagram.com/fibbermageesdxb
• Number of followers: 914
Fibber Magee’s

28. The Dubliner's Double Decker
Dubai
McGettigan’s
JBR/ AUH
The Irish Village Fibber Magee’s
Distinct style of
food photography
✓ ✓ ✓ ✓ ✓
Visually appealing
Instagram feed
❌ ❌ ❌ ✓ ✓
Photos
highlighting
experience
(music,eating,serv
ce)
✓ ✓ ✓ ✓ ✓
Videos
highlighting
experience
❌ ❌ ❌ ✓ ❌
Competitions ❌ ❌ ❌ ❌ ❌
Influencer
collaborations
❌ ❌ ❌ ❌ ❌
Comparison of The Dubliner's with competitors

29. Bebemos
• Target audience: Young audience who wants to experience the Spanish culture
• Taking references from Spain's culinary vibrancy and relaxed way of life, Bebemos marries robust flavours of the
region with its extraordinary artistic heritage. The dining philosophy is a nod to the Barcelonian way of life and will
stay true to the las Tapas culture of socializing, sharing food amid friendly banter and sangrias.
• Home to a large live paella grill, diners can take their pick from 5 different types of paellas, with proteins ranging
from assorted seafood to crustaceans as well as chicken and artichokes. Housed with an expansive selection of
signature Spanish beverages, the assorted spirits and libations are nuanced with select molecular ingredients,
highlighting the artistic and neo-modern duality from Barcelona.

30. https://www.instagram.com/bebemosdubai
Number of followers: 647
Bebemos

31. What the competitors are doing?
https://www.instagram.com/torotorodubai
Number of followers: 6363
Toro Toro (Grosvenor House Dubai )

32. What the competitors are doing?
Casa de Tapas (Dubai Creek Golf & Yacht Club)
https://www.instagram.com/casadetapasdxb
• Number of followers: 3561

33. What the competitors are doing?
ZOCO (Al Habtoor City)
https://www.instagram.com/zocodubai/
Number of followers: 4460

34. What the competitors are doing?
El Sur (The Westin Mina Seyahi)
Number of followers: 10.1K
https://www.instagram.com/elsurdubai/

35. Bebemos Toro Toro Casa de Tapas ZOCO El Sur
Distinct style of
food photography
✓ ✓ ✓ ✓ ✓
Visually appealing
Instagram feed
✓ ❌ ✓ ✓ ❌
Photos
highlighting
experience
(music,eating,serv
ce)
✓ ✓ ✓ ✓ ✓
Videos
highlighting
experience
❌ ✓ ✓ ✓ ✓
Competitions ❌ ❌ ❌ ❌ ❌
Influencer
collaborations
✓ ✓ ✓ ✓ ✓
Comparison of Bebemos with competitors