1. enter SVS website
Knowing what customers want allows you to anticipate their
needs and exceed their expectations. SVS is here to help to do
just that with our 2015 consumer research focused on digital gift
card sentiment. Our goal is to provide leading edge information
that guides the development of stored value best practices to
measurably increase your sales.
WHAT DIGITAL
CONSUMERS WANT
Work with our seasoned Account Management Team
to develop best practices suited to your brand and your
business objectives.
PUTTING CONSUMER RESEARCH
AND THOUGHT LEADERSHIP
TO WORK FOR YOU.
WHAT CONSUMERS
DON’T LIKE
about the
DIGITAL GIFTING
EXPERIENCE
Inability to add digital cards
to a mobile app
Frustrations and time wasting with less
than seamless purchase/redemption
Having to locate an email
associated with a digital gift
Holding up checkout lines
due to execution issues
Causing any inconvenience to
gift recipients, cashiers or
consumers waiting in line
One third of all consumers
report wanting to store digital cards
in a mobile wallet or app
Cross purchase and
redemption experiences
Intuitive execution
Personalized delivery
Ability to keep phone
at redemption
Confidence that gift card
will reach recipient
Ease in storing card balance
Push notifications with time-based
and location-based information
Over half of all consumers report
interest in push notifications
Purchase Send Receive Use After Use
Offer all channels
for purchase
Offer all channels
for receipt
Show email sender
as the giver
Provision physical
card or email into
mobile app
App and wallet
ease of use
Provide
personalization
with a bypass
Include scheduled
delivery
Include web, app
and balance check
links with the
digital gift email
Allow email on
phone screen to be
redeemed in store
Create easy reload
Promote 3-5 days
prior to holidays
Showcase
“preview” delivery
and post alerts
Be able to redeem
without taking
mobile phone
from consumer
Push offers and
alerts to drive
more spend
Offer incentive
self-use
Notify purchaser
about send, open
and non-open
actions
Now we can take an in-depth understanding of
consumer preferences and translate them to
BEST PRACTICES FOR DIGITAL GIFT CARDS