The modern RECRUITER needs to be tech-savvy, love tinkering with tools and have a marketing brain. A trifecta of skills critical for any recruiter. This session marries technology, tools, psychology and marketing practices to solve sourcing roadblocks. Susanna will illustrate how you map talent, embrace technology and apply new tools.

1. Trifecta for
Recruitment
Success:
Tech, Tools,
& Marketing
Susanna Frazier

2. 5 Steps to Successful Hiring
0. Prep
• Intake
• Job Ad
1. Source
• Platforms
• Engage
2. Screen
• Schedule
3. Interview
• Prep
4. Offer
5. Hire

3. 0. Prep – Intake
Sourcing Strategy Template
Phantombuster – LinkedIn Profile Scraper
Recruitment Strategy Recap Template

4. SOURCING STRATEGY
Susanna Frazier sf@sourcing.fyi
TARGET PROFILES
Current/Past Team Members:
Hiring Manager Identified:
Previously Interviewed:
JOB TITLE
R le Job Titles:
Current Job Titles:
LOCATION
Cities:
Zip Codes:
EDUCATION
Schools:
Degrees/Certifications:
Fields of Study:
Graduation Years:
BACKGROUND
Companies:
Industries:
EXPERIENCE
Job Function:
Total Years of Experience:
Skills:
NOTABLES
Projects:
Attributes:
Interests:
EVP:
PLATFORMS
Social Sites:
Groups:
Events:
OTHER
Notes:
Keywords:

5. Phantombuster – LinkedIn Profile Scraper

6. Recruitment Strategy Recap
Thanks for today, HIRING MANAGER. We’re excited about this partnership!
Outlined below (and attached) are our recruitment strategy and next steps.
Please advise if there are any changes you’d like made. Otherwise, stay tuned J
Link to Job Posting: linkedin.com/jobs/cap/view/JOBID#
Job Profile Criteria:
• Must have XYZ experience and XYZ background
Recruitment Strategy:
• List of target companies, job marketing locations, sourcing platforms, etc.
Next Steps:
• Date to present target candidates, schedule phone screens/interviews, etc.
Interview Process:
• # of interview rounds, interviewers, in person vs. phone, expectations, etc.
Aligned Talent Acquisition Resources:
• MANAGER, TITLE; RECRUITER, TITLE; SOURCER, TITLE; COORDINATOR, TITLE

7. 0. Prep – Job Ad
Google Trends
JobGrader
Indeed for Employers
LinkedIn Recruiter Jobs

8. Job Ad – Job Title
Use a searchable Job Title with common terminology.
• Ex. DevOps Engineer à Systems Engineer
Include key required skills and use parentheses.
• Ex. Marketing Manager à Digital Marketing Manager (Urban Music)
Properly space the Job Title.
• Ex. Digital Media Buyer/Planner à Digital Media Buyer / Planner
Avoid CAPS, company-specific terms, and abbreviations.
• Ex. SR Web Developer III à Senior Software Developer

9. Google Trends

10. Job Ad – Overview
Use a logical structure:
• Role Overview à Company Overview à Requirements à How to Apply
Chunk the content:
• Use headings, paragraphs, and lists.
• Use bold, italics, and underlined font styles.
Verbiage and tone:
• Keep the total word count to 300-700, paragraphs to 1-2
sentences, and sentences to 13-17 words.
• Refer to the candidate as "you" and the company as "we/us.”
• Avoid passive language.

11. Job Ad – Description
Role Overview:
• Lead with an attention-grabbing "What’s in it for me?"
• Ask questions about the candidate.
Company Overview:
• Showcase your culture, team building, and employee perks.
• Include an equal opportunity statement.
Requirements:
• Distinguish between "Have to haves" and "Nice to haves."
How to Apply:
• Include a call to action and provide contact details.
• Clarify relocation assistance or Visa transfer/sponsorship.

12. JobGrader

13. LinkedIn Recruiter Jobs

14. • Download the Save Emails and Attachments add-on for Gmail
• Open a new Google Sheet
• Go to Add-ons
> Save Emails and Attachments
> Create New Rule
Save Emails and Attachments –
Gmail Add-on

15. • Download the mAttachmentSaver macro
• Extract the ZIP
• Open Outlook and press Alt + F11 to launch the VBA Editor
• Press Ctrl + M and navigate to the folder you just extracted
• Select mAttachmentSaver.bas and click Open
• Press Ctrl + S to save, then close the VBA Editor
• Select all the emails, press Ctrl + A
• Press Alt + F8
• Select ExecutiveSaving and click Run
• Select the folder that you want to export to and click OK
mAttachmentSaver –
Outlook Macro

16. Key Takeaways:
• Candidate quality has doubled in all target areas:
• Education (Master’s degree +)
• Diversity (Gender)
• Locality
• Seniority
• Since tracking Susanna’s optimized LIR Job Postings as a new Source,
this has accounted for 40% of the XYZ eCommerce Data Science Sourcing
team hires.
LinkedIn Recruiter Jobs

17. 1. Source – Platforms
Indeed Resume Search & Alerts
LinkedIn [Recruiter] Advanced Search & Alerts
Google Advanced Search & Alerts

18. Boolean Operators
Google LinkedIn Indeed Resume
"" ✓ ✓ ✓
() ✓ ✓ ✓
AND
OR ✓ ✓ ✓
| ✓
NOT ✓ ✓
− ✓ ✓
* ✓

19. Indeed Resume Advanced Search
• title: Search a resume’s current job title
• anytitle: Search any of a resume’s job titles
• company: Search a resume’s current company
• anycompany: Search any of a resume’s companies
• school: Search a resume’s school
• fieldofstudy: Search a resume’s field of study

20. Indeed Resume Search + Alert
https://resumes.indeed.com/search?l=Auckland&lmd=3month&q=%22Java%22%20title%3A
%28Developer%20OR%20Development%20OR%20Engineer%20OR%20Engineering%20OR%
20Programmer%20OR%20Programming%20OR%20Software%29&rb=yoe%3A61-500

21. Multi-Highlighter

22. Instant Data Scraper

23. OneTab

24. Google Advanced Search
• site: Search within a specific website
• inurl: Search within the URL
• intitle: Search within the page's title
• filetype: Search for a specific file type
• before:YYYY-MM-DD Search for results published before a given date
• after:YYYY-MM-DD Search for results published before a given date
• n..n Searches for results containing numbers in a
given range
• * Acts as a placeholder for any unknown term(s),
up to 5 terms in length

25. LinkedIn New Group Member
/ Google X-Ray Search
linkedin.com/search/results/groups/?
keywords=Auckland%20OR%20Zealand
site:nz.linkedin.com/in "Auckland"
("JOBS 2.0 Australia New Zealand" OR "Japan and APAC CAREER" OR "Australia, New
Zealand Jobs" OR "IT Professionals Christchurch" OR "920 Auckland and Wellington")

26. Stylish + WhenX for Google Search

27. LinkedIn New License & Certification
/ Google X-Ray Search
site:nz.linkedin.com/in
"Licenses & Certifications" "Issued * 2019"
(intitle:Developer OR intitle:Development OR
intitle:Engineer OR intitle:Engineering OR
intitle:Programmer OR intitle:Programming OR
intitle:Software OR intitle:Java)
"Java" "Auckland"

28. Google Resume Alerts
" J a va "
( i n t i t l e : Re s u m e O R i n t i t l e : C V O R i n t i t l e : V i t a e )
( f i l e t y p e : p d f O R f i l e t y p e : d o c )
" A u c k l a n d " O R " N Z " O R " Ze a l a n d " O R
" 0 2 0 " O R " 0 2 1 " O R " 0 2 2 " O R " 0 2 6 " O R
" 0 2 7 " O R " 0 2 8 " O R " 0 2 9 " O R
" 6 4 ( 2 O R 3 O R 4 O R 6 O R 7 O R 9 ) " O R
" + 6 4 "
google.com/alerts

29. 1. Source – Engage
C h r o m e E x t e n s i o n s f o r F i n d i n g C o n t a c t I n f o & S o c i a l P r o f i l e s
O S I N T W o r k f l o w C h a r t s : R e a l N a m e , E m a i l A d d r e s s , Te l e p h o n e # , U s e r N a m e
S e n d C h e c k I t
C r y s t a l
H u m a n t i c
G r a m m a r l y
H e m i n g w a y E d i t o r

30. Chrome Extensions for Finding
Contact Information & Social Profiles
• AmazingHiring
• Clearbit Connect
• Connectifier
• Connectifier Social
Links
• ContactOut
• Entelo
• FindThatLead
• Hikido
• Hiretual
• Humantic
• Hunter
• Improver
• JobJet
• Kendo
• Lusha
• Nymeria
• PreContact
• Personly
• Pipl
• Prophet 2.0
• RocketReach
• SalesQL
• SeekOut
• SignalHire
• Snovio
• Swordfish
• VoilaNorbert
• ZAPinfo

31. OSINT Workflow Chart: Real Name

32. OSINT Workflow Chart: Email Address

33. OSINT Workflow Chart: Telephone #

34. OSINT Workflow Chart: User Name

35. Subject Line
Engage
• Send Check It
Readability
• Grammarly
• Hemingway
Editor
Personalization
• Crystal
• Humantic

36. Engage – The Subject Line
• Wow, Name! XYZ Intro Request
• Hi Name, care to join XYZ & build innovative tech… for 12 brands?
• Save Money, Live Better. Name, would you be open to speaking with us at
XYZ?
• Name, interested in working with the highest rated Mobile Retail Team?
• Shared connection recommended that we get in touch!
• I loved your thoughts on article, blog post, LinkedIn post
• Name, ready for an upgrade?
• Your experience at Company working on Product makes you a perfect fit at
XYZ!
• CTRL+INSERT “Job Title Opportunity at XYZ”
• Name, a quick note regarding a Job Title role at XYZ

37. Send Check It

38. Engage – Overview
Use a logical structure:
• Greetings à “Show Me You Know Me” à Mission Alignment à
Call to Action à Closing
Chunk the content:
• Use bold, italics, links, attachments, videos, and PS.
Verbiage and tone tips:
• Personalize your message.
• Appeal to the candidate’s strongest emotions to drive engagement:
• amusement, interest, humor, surprise, happiness, delight
• Write at a 3rd grade level.
• Keep the total word count to 50-125.

39. Crystal

40. Humantic

41. Engage – The Message
Subject Line:
• Keep the character count to <40.
• Use the recipient’s first name.
Greeting:
• Include the recipient’s first name.
"Show Me You Know Me":
• Share how you found them and what
motivated you to reach out.
• Mention commonalities – groups,
connections, employers, etc.
Mission Alignment:
• Clarify why you’re messaging & how
working together would benefit both
sides.
• Create an information gap by
eluding there’s more to share.
Closing:
• Create a sense of urgency.
• Sign off with "Thanks in advance”
...to increase response rates by
>50%.

42. Grammarly

43. Hemingway Editor

44. Additional
Recruitment Resources
Tools to Find Tools
Recommended Blogs
Recommended Facebook Groups
Recommended YouTube Channels

45. Tools to Find Tools
• Carmen Hudson RecruiterHunt.com
• Dean Da Costa TheSearchAuthority.weebly.com
• Improver HRstack.improver.io
• Irina Shamaeva BooleanStrings.com/Tools
• Jonathan Kidder WizardSourcer.com/Tools
• Martin Freeman bit.ly/MartinFreemanTools
• Sjamilla Van der Tooren github.com/Sjamilla
• Susanna Frazier OhSusannaMarie.com/Tools
• Todd Davis bit.ly/ToddDavisTools

46. bit.ly/OhBlogs
• Boolean Strings BooleanStrings.com
• SocialTalent SocialTalent.com/blog
• SourceCon SourceCon.com

47. bit.ly/OhGroups
• Growth Hacking Recruiters bit.ly/FBgroupGHR
• SourceCon bit.ly/FBgroupSC
• Sourcers Who Code bit.ly/FBgroupSWC

48. bit.ly/OhVideos
• Dean Da Costa bit.ly/YouTubeDean
• SocialTalent bit.ly/YouTubeSocialTalent
• Recruiting Blogs bit.ly/YouTubeRecruitingBlogs

49. twitter.com/ohsusannamarie
linkedin.com/in/ohsusannamarie
facebook.com/ohsusannamarie
ohsusannamarie.com
me@ohsusannamarie.com
Thank you!