This document provides an overview and recommendations from the SOURCECON conference on sourcing candidates. It includes sections on identifying and engaging candidates through marketing and branding as well as leadership and strategy. The overview discusses using the latest tools to find passive candidates and their contact details and then creatively engaging them in a way that separates recruiters. Recommendations include Boolean/X-ray search tools, Chrome extensions, communications platforms, and social media/profile aggregator tools. Susanna's top 5 free recommendations include the 360social aggregator, LinkedIn Recruiter Search Tool, Gorgias templates, OneTab, and Extensity. Quotes discuss the power of content marketing and strong talent brands. The document concludes with how to access

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SOURCECON:
BEST HACKS, LAUGHS,
& INSIGHTS
– Susanna Conway –

2. SOURCE SMARTER (NOT HARDER)
CANDIDATE IDENTIFICATION CANDIDATE ENGAGEMENT
MARKETING/BRANDING
& LEADERSHIP/STRATEGY
Avoiding Search Failure Putting the Human Back in Human Capital It’s Not Me, It’s You:
Breaking up With Your Email Marketing
Strategy
Secrets to Market Mapping Your Way to
Success
You Played Yourself:
Your Messaging Strategy Isn’t Working
A Blueprint to Build and Maintain a
Successful Recruiter Brand
Gaining a Competitive Advantage from
Competitive Intelligence
He’s Just Not That Into You:
How to Manage Your Candidate’s
Objections
Talent Sourcing in the Digital Era:
4 Marketing Hacks That Will Up Your
Game
Apocalypse Now:
LinkedIn’s Down, Dr. Google to the Rescue
Candidate Career Problems =
Your Talent Opportunity
Sourcing and Personal Branding:
How to Get Your Sourcing Team to
Channel Their Inner Rock Star
Dr. Google has the Cure for Your Sourcing
Pain
#FightSpam: Not Just a Catchy Hashtag Sourcing Data is Impact Data:
Leverage the Power
How to Source on Slack Abracadabra! The Magic of Excel Leadership Think Tank
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3. OVERVIEW – THE HOW TO’S
• Use the latest and greatest tools to find passive candidates and their
contact details… and then engage them in a way to influence their
making a change.
• Curate unstructured data points created by someone’s social footprint
and analyze that data to creatively engage them in a way that separates
you from the other recruiters reaching out.
• Choose when and which new Chrome Extension to use
to find contact details, manipulate API’s, build customized bookmarklets,
scrape the web, and hack Excel to organize and increase efficiency.
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4. DEAN DA COSTA’S TOP RECOMMENDATIONS
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• Boolean/X-ray – Source Hub, Bool, SourcingLab, PropelIQ
• Chrome Productivity – Extensity, Tidy Bookmarks, Context, TempMarks, APPJump
• Communications – Google Hangouts, Zoom, Uber
• Competitive Intel – Datanyze
• Email – Emailbreaker.com, Emailhunter (Chrome), Email-Format.com, Contactout, Lusha
• EXTRA – Google Sheets with Blockspring, Full Contact, Email Hunter, etc.
• Facebook – FB UID Scrapper, Search is Back
• G+ – Search Ext G+
• Gmail – Full Contact, Bananatag (Yesware), Clearbitconnect
• LinkedIn – LinkedIn Storage, LinkedIn Search Tool, Datacruit, Lex, EmailHunter, Copylead, LinkedIn Connector, Autopilot
• Miscellaneous – Easy URL Params, Grammerly, Xendo
• Scraper – Dataminer/Scraper, Email Extactor, Just Clip It
• Search – Sales Search
• Search Productivity – Search-Preview, AutoPagernize, Multiple File Download
• Security/Maintenance – Hotspot VPN, MyPermissions, Shield for Chrome, Lastpass
• Social – Bitly, Buffer, TweetDeckLauncher, FB Notifications, G+ Notifications, Yoono
• Social Info/People Aggregator – Prophet, Vibe, 360Social, Context Scout, Clearbit
• Twitter – Riffle, PropelIQ

5. SUSANNA’S TOP 5 FREE RECOMMENDATIONS
• 360social – Provides people’s full online footprint in a Sidebar; verified, real-time
information includes a profile picture, skills, links to social networks, current job,
contact information, etc.
• LinkedIn Recruiter Search Tool – Searches/cross-references people on LinkedIn
Recruiter by highlighting the first & last name listed on any webpage.
• Gorgias Templates – Increases productivity through curated keyboard shortcuts &
templates; supported platforms include Outlook, LinkedIn, Facebook, Slack, Gmail,
etc.
• OneTab – Converts all open browser tabs into a saved list that’s able to be restored
later.
• (Context &) Extensity – (Organizes &) quickly enables/disables extensions.
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6. QUOTABLES
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“Content marketing
generates 3x more leads
than traditional
outbound marketing,
but costs 62% less.”
– Content Marketing Institute
“A strong talent brand
reduces cost-per-hire
by up to 50%
& lowers turnover rates
by 28%.”
– LinkedIn

7. #SOURCECON
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8. HOW TO ACCESS PRESENTATIONS
PowerPoint Presentations
1. Go to:
– eremedia.com/events/
presentations
2. Click:
– SourceCon Fall Conference
Anaheim, CA
Sept 21-23
3. Enter password:
– SC16ANA
8
Streamed Videos
• Market Mapping
• Avoiding Search Failures
• Source Like a GrandMaster
• Learn from My Mistakes
• From E! to Google
• Sourcing & Personal Branding
• Don’t Be a Basic Brander
• 4 Digital Marketing Hacks That Will Up Your Game
• Apocalypse Now: LinkedIn’s Down, Dr. Google to the
Rescue
• #FightSpam: Not Just a Catchy Hashtag