Let us introduce: Nest is a combination soft landing and launch pad for proven North European, Russian and other foreign startups to enter the US market. We create success stories by accelerating and investing to future stars. Join us in our co-working space, take advantage of our partner network, or hop into our accelerator program - start today by completing the application.

1. INTRODUCTION
Powered
by:

2. PROBLEM & SOLUTION

3. THERE IS A PROBLEM..
RUSSIA
Proven
history
of
aerospace
engineering,
computer
science,
and
mathema9cs
NORDICS
&
BALTICS
World
class
leaders
in
high
tech
industries,
a
boos9ng
startup
scene,
and
scien9fic
poten9al
US
Great(er)
market
opportuni9es
for
reaching
full
poten9al
Venture
Capital
=
local
business

4. ..AND WE HAVE A SOLUTION!
Nest
is
a
concept
that
encourages
proven
North
European,
Russian
and
other
foreign
startups
to
Reincorporate
in
US
Relocate
senior
management
Allow
investors
to
unlock
value
Plug
into
partner
network,
biz
dev,
and
VC
resources

5. THE SECRET SAUCE
ü WE
ARE
truly
cosmopolitan
and
in
the
most
strategical
loca9ons
ü WE
UNDERSTAND
foreign
companies,
cultures
and
home
markets
ü WE
KNOW
the
US
and
global
markets
Nest
New
York
-­‐ Pilot
Nov11-­‐Apr12
-­‐ Facili9es
star9ng
May12
-­‐ Bizdev
in
NY
+
Russia
New
Nests
by
Q2-­‐Q3/2013
-­‐ Helsinki
-­‐ Moscow
-­‐ Silicon
Valley
Possible
Nests
in
the
future
-­‐ London,
Istanbul,
Tel
Aviv
-­‐ Beijing
&
Singapore
-­‐ Colombia

6. WHY NEW YORK & UNION SQ?

7. WHY NEW YORK?
• Technology
industry
has
shiMed
from
basic
framework
of
compuOng
toward
creaOng
consumer
products
and
applicaOons.
• New
York
has
aracted
hundreds
of
new
tech
companies
while
transforming
the
focus
from
not
only
on
finance,
but
also
to
the
booming
technology
and
informa9on
industries
(informaOon
and
media
sectors
took
over
the
financial
sector
in
New
York
City
for
the
first
Ome,
according
to
a
report
by
The
Real
Deal),
accoun9ng
for
27.8
percent
of
office
leasing
compared
to
26.3
percent
in
the
financial
sector).
• Start-­‐ups
benefit
from
proximity
to
the
media,
adver9sing
and
fashion
industries
–
New
York
is
home
to
29
mulO-­‐billion
dollar
media
companies,
more
than
any
other
city
in
the
na9on.
• From
2007
to
2011
nearly
500
New
York
startups
received
venture
financing
(study
by
Center
for
an
Urban
Future).
• Many
other
areas,
including
the
Silicon
Valley,
have
witnessed
dropping
figures
in
venture
capital
deals,
yet
the
number
in
New
York
has
risen
32
percent
since
2007.
• Several
major
venture
capital
firms
have
recently
opened
offices
in
New
York
and
$2.2
billion
was
invested
in
the
New
York
metro
area
(Dow
Jones
VentureSource,
2010).

8. WHY NEW YORK?
Source:
Center
for
an
Urban
Future:
NYC
digital
Startup
Index.
Below are the summary findings from our New York City Digital Start-Up Index,
a list of the digital start-ups based in the city that were founded since 2007 and
have received funding from angel investors, venture capitalists or other outside
sources of capital.
STARTUPS BY ZIP CODE
10010 56
10003 55
10013 51
10001 44
10011 36
10012 34
10016 27
10018 23
10014 20
10036 18
11201 18
10019 8
10004 7
10022 6
10017 5
10024 5
10005 4
10007 4
10023 4
10002 3
10038 3
10065 3
11101 3
11215 3
10006 2
10009 2
10021 2
10110 2
10020 1
START-UPS
BY YEAR
Year
Start-ups
Founded
2007 97
2008 87
2009 83
2010 118
2011 85
2012* 14
* Through April 2012
NYC START-UPS BY
SECTOR, 2007-2012
Sector
Start-ups
Founded
Ad Tech 63
Digital Media 121
E-Commerce 103
Ed Tech 20
Fin Tech 33
Health Tech 19
Social Networking 79
START-UPS BY
BOROUGH
Borough
Start-ups
Founded
Manhattan 431
Brooklyn 27
Queens 5
START-UP SECTOR COMPARISONS BY YEAR
Sector 2007 2008 2009 2010 2011 2012
Digital Media 33 23 20 19 24 2
E-Commerce 14 13 20 27 26 3
Social Networking 10 15 9 25 18 2
Ad Tech 18 13 14 14 2 2
Fin Tech 6 10 5 8 3 1
Ed Tech 1 5 4 6 4 0
Health Tech 7 1 1 5 4 1
10013 51
10001 44
10011 36
10012 34
10016 27
10018 23
10014 20
10036 18
11201 18
10019 8
10004 7
10022 6
10017 5
10024 5
10005 4
10007 4
10023 4
10002 3
10038 3
10065 3
11101 3
11215 3
10006 2
10009 2
10021 2
10110 2
10020 1
10025 1
10026 1
START-UPS
BY YEAR
Year
Start-ups
Founded
2007 97
2008 87
2009 83
2010 118
2011 85
2012* 14
* Through April 2012
NYC START-UPS BY
SECTOR, 2007-2012
Sector
Start-ups
Founded
Ad Tech 63
Digital Media 121
E-Commerce 103
Ed Tech 20
Fin Tech 33
Health Tech 19
Social Networking 79
START-UPS BY
BOROUGH
Borough
Start-ups
Founded
Manhattan 431
Brooklyn 27
Queens 5
START-UP SECTOR COMPARISONS BY YEAR
Sector 2007 2008 2009 2010 2011 2012
Digital Media 33 23 20 19 24 2
E-Commerce 14 13 20 27 26 3
Social Networking 10 15 9 25 18 2
Ad Tech 18 13 14 14 2 2
Fin Tech 6 10 5 8 3 1
Ed Tech 1 5 4 6 4 0
Health Tech 7 1 1 5 4 1

9. WHY NEW YORK?
You may have heard by now that the tech hub is NYC is growing rapidly, even rivaling Silicon Valley.
What supports this claim?
brought to you by
The number of start ups in New York City is growing, surpassing Boston the leading location for deals outside Silicon Valley.
Data from CB Insights, whose tech sector definition includes internet, mobile, software (non-internet/mobile), computer hardware and electronics.
$1,000.0
$900.0
$800.0
$700.0
$600.0
$500.0
$400.0
$300.0
$200.0
$100.0
Q4’09 Q1’10 Q2’10 Q3’10 Q4’10 Q1’11 Q2’11
Total NYS Investments (SM)
Total MA Investments (MA)
NYS Deal Count
Total Deal Count
70
60
50
40
30
20
10
$173.0
$271.6
$217.3
$349.8
$279.4
$188.4
$219.7
$181.0
$332.8
$219.8
$379.0
$227.6
$522.8
$445.7
33
38
41
46
50
53
61
48
39
40 41
39
43
46
VENTURE CAPITAL FUNDING IN NYC
Venture
Capital
Funding
in
NYC
(source
NYCEDC,
New
York
City
Economic
Development
Corpora9on)

10. WHY UNION SQUARE?
• Over
the
past
year
and
a
half,
19
technology
companies
have
moved
to
the
tech-­‐savvy
Union
Square,
occupying
213,000
square
feet
of
office
space
and
bringing
with
them
almost
a
1,000
jobs.
• The
neighborhood
and
surroundings
have
aracted
such
businesses
as
Google,
Apple,
Yelp,
JIBE,
a
social-­‐
media-­‐based
job
search
engine,
Venture
capital
firm
FirstMark
Capital,
and
educa9onal
technology
firm
Knewton,
just
to
name
a
few.
• Probably
the
best
locaOon
public
transport
wise
due
to
PATH
connec9on
and
underground
sta9ons
with
stops
of
mul9ple
different
lines.
• The
vibrant
surroundings
help
companies
aract
employees
to
the
area
–
there
is
a
unique
vibe
with
a
number
of
cafes,
restaurants,
shops
and
entertainment.
Number of tech companies and their location in NYC.

11. WHAT WE OFFER AND HOW?

12. WHAT WE OFFER?
A
TURNKEY
SOLUTION
FOR
STARTUPS
LANDING
IN
THE
US
PARTNER
NETWORK
Legal,
Administra9on,
Sales,
Marke9ng,
Branding,
Media,
PR,
Finance,
VC’s
ACCELERATOR
PROGRAM
Financial
evalua9on,
Market
assessment,
Product
&
Business
development,
Go-­‐to-­‐Market
strategy,
Pilot
&
Launch,
Investment
CO-­‐WORKING
OFFICE
SPACE
A
well-­‐located
office
on
Union
Square
Office
Manager
services
Mee9ng
facili9es
Mentoring
&
Events

13. THE OFFICE

14. 6 months
Follow-­‐up
Screening
Go-­‐to
Market
Strategy
SERVICE FLOW
Weekly
one-­‐on-­‐one
Skype
calls
to
consult
business
dev’t
and
go-­‐to-­‐market
• Target
markets
• Product
readiness
• Customer
needs
• Compe9tors
• Legal/
IPR/
patent/
Corporate
issues
• Fund
raising
Market
Assessment
• Market
size
• Trends
• Growth
• Opportunity
• Distribu9on
channels
• Success
factors
• Product
suitability
• Target
customers
• Compe9tor
analysis
Go-­‐To-­‐Market
Strategy
• Differen9a9on
• Marke9ng
• Sales
• Customer
introduc9ons
• Management
• Company
structure
Raise
capital
• Build
investor
material
• Find
suitable
investors
• Market
the
company
to
investors
• Nego9ate
and
raise
capital
LAUNCH
ACCELERATOR
MARKET
ANALYSIS
BOOTCAMP

15. PROJECT PRICING
$500
/
mo
$10.000
/
project
+
3y
revenue
share
$10-­‐15.000
/
project
+
Nest
equity
+
3y
revenue
share
$10.000
-­‐
/
project
+
Nest
+
Team
equity
+
3y
revenue
share
$5.000
/
mo
+
1y
commission
SPACE
+
SALES
+
CUSTOMERS
+
PILOT
+
TEAM

16. End
results
Companies
Deal
Flow
WHAT MAKES US DIFFERENT?
COMPETITORS
NEST
90
%
from
USA,
10
%
from
random
channels
BetaWorks,
TechStar,
Black
Ocean,
ER
Accelerator,
FinTech
InnoVa9on
Lab,
Founders
Labs,
NYC
Seed
Founders
Ins9tute,
Go-­‐to
market
plan,
Business
Plan,
Networks,
Seed
funding
90
%
from
North
Europe
and
Russia,
10
%
from
USA
Companies
can
scale
engineer
power
fast
and
cost
effecOvely
from
their
countries
of
origin,
unlike
the
startups
of
compeOtors.
Pilot
customers,
Finalized
plans,
Networks,
Seed
funding
Unlocking
startups’
market
value
upon
localizing
into
US
market.
NEST

17. PARTNERSHIPS & DEAL FLOW
• A
signed
MOU
on
coopera9on
with
Skolkovo
Tech
Park
and
Skolkovo
FoundaOon
(Russia)
• The
startup
hub
in
Moscow
has
900
companies
in
its
poroolio
• First
Going
Global
Bootcamp
was
held
by
Nest
in
Moscow
in
November
2012;
excellent
feedback
from
par9cipa9ng
companies
(average
grade
9.36
out
of
10)
• Nest
will
be
strongly
involved
in
the
interna9onaliza9on
processes
and
the
accelera9on
of
proven
Skolkovo
startups;
Helsinki
and
Silicon
Valley
in
addi9on
to
NYC
• On-­‐going
coopera9on
with
TEKES
(the
Finnish
Funding
Agency
for
Technology
and
Innova9on)
and
Teknologiateollisuus
(Federa9on
of
Technology
Industries
in
Finland)
• A
report
and
recommenda9on
by
Nest
for
the
interna9onaliza9on
concept
of
Finnish
startups
• A
plan
to
launch
new
Nest
branches
in
Helsinki,
Moscow
and
Silicon
Valley
• In
addi9on
to
serving
the
Finnish
startup
scene
we
offer
a
“bridge”
for
(especially)
Russian
startups
to
go
interna9onal
in
Helsinki
and/or
through
Helsinki
to
global
markets
• Coopera9on
and
deal
flow
from
Startup
Sauna,
Aalto
ES,
Finpro
and
SeedForum
• Coopera9on
with
Foreign
Trade
Commissions
in
US/NYC
and
in
home
markets
(Finland,
Denmark,
Estonia,
Lithuania,
Sweden,
Czech
Republic,
Belgium,
...)
as
well
as
the
Mayor’s
Office
Interna9onal
Department
• Established
contacts
and
inves9ga9on
of
coopera9on
opportuni9es
in
Istanbul,
Turkey
and
Kazan,
Russia
• Par9cipa9on
in
key
startup
and
high-­‐tech
events
such
as
Slush,
SXSW,
CES,
and
AdverOsing
Week

18. THE TEAM & REFERENCE

19. THE NEST NEW YORK TEAM
Ismo
Rantala,
Founder
and
Head
of
NEST
New
York
Founder
of
Finnish
Mobile
Associa9on
(FinnMob),
a
matchmaking,
networking
and
services
organiza9on
promo9ng
Finnish
mobile
excellence.
Co-­‐founder
of
Mobile
Entertainment
Forum
(MEF)
and
MobileMonday
(MoMo),
where
opened
73
interna9onal
MoMo
chapters.
Ismo
has
over
15
years
of
experience
from
Telcom
industry
and
mul9na9onal
environments.
Before
founding
FinnMob,
he
worked
in
managerial
roles
at
TeliaSonera,
Brand
Worxx,
Open
Mobile
and
.Mobi.
Ismo
is
also
a
partner
in
OneMinStories
and
has
ran
Mobile-­‐Zoom,
a
process
consulta9on
company,
since
2001.
Ismo
has
degrees
from
University
of
Industrial
Arts
and
Design,
Helsinki
University
of
Technology
and
Helsinki
Business
Polytechnic.
In
his
spare
9me,
Ismo
is
an
avid
wood
boat
sailor
and
marathon
runner.
Peter
Nordberg,
Founder
&
CFO
Founder
and
head
of
financial
services,
capital
introduc9on
and
business
development
for
Nest
and
its
client
companies.
Co-­‐founder
of
Access
Propeller
Holdings
Inc.,
a
digital
media
and
interna9onal
technology
in-­‐licensing,
acquisi9on
and
venture
development
company.
President
of
Nordberg
Capital
Partners
Inc,
a
US
registered
broker/dealer
and
investment
bank
focus
on
US,
Russia
and
Nordic
equi9es.
Formed
Greater
Russia
Fund
and
has
been
ac9vely
involved
in
equity
only
poroolio
management.
MBA
(Finance)-­‐
NYU-­‐Stern
School
of
Business
and
BA
from
St.
Lawrence
University.
Has
served
as
a
board
member
for
mul9ple
start-­‐ups
in
US,
Finland
and
Russia.
Former
director
of
Norwegian
American
Chamber
of
Commerce
and
long
serving
board
member
of
Tribeca
North
Condo
Assn.
Downtown
Soccer
&
Downtown
Lile
League
coach.
Susanna
Karjalainen,
Partner
&
CMO
Marke9ng
and
branding
background
in
mul9cultural
environments
in
several
different
countries.
Has
previously
been
employed
by
Finnish
Foreign
Ministry
(Embassy
of
Finland
in
Moscow,
Russia),
held
a
posi9on
of
Brand
Group
Leader
in
adver9sing
agency
Advertures
s.r.o.
(today
part
of
Ogilvy)
in
Prague,
Czech
Republic,
managed
strategic
partnerships
and
brand
for
a
decade
as
Marke9ng
Manager
of
Finnish
Ice
Hockey
Associa9on
and
was
named
General
Secretary
of
IIHF
W18
Championships
held
in
Finland
2007.
Holds
a
BBA
from
Helsinki
Business
Polytechnic.
Board
member
and
VP
of
FCF.
Alex
Sozonoff,
Partner
Re9red
as
Corporate
Vice
President
and
Director
at
Hewle
Packard
Corpora9on
auer
35
years
of
employment
and
mul9ple
assignments
in
both
Europe
and
the
US.
In
1997
he
was
named
Execu9ve
of
the
Year
by
the
Na9onal
Account
management
Associa9on
(NAMA)
for
his
leadership
and
vision
in
guiding
HP's
global
sales
opera9ons
through
the
rapidly
changing
informa9on-­‐technology
industry.
Auer
re9rement
he
served
on
many
boards
including
Vimpelcom,
the
no.2
Russian
operator
and
is
now
ac9ve
on
a
number
of
Advisory
Boards
including
the
Lithuanian
Ministry
of
Economy.
He
is
also
Vice-­‐Chairman
of
the
Geneva
based
Sir
Peter
Us9nov
Founda9on.
He
was
most
recently
appointed
as
Chairman
of
the
Aalto
Center
of
Entrepreneurship
and
Stanford
Technology
Venture
Partnership
Steering
Commiee.
He
holds
a
bachelor's
degree
in
Economics
from
the
University
of
Tennessee
in
Knoxville
and
a
degree
from
the
Nijenrode
University
in
Breukelen
(The
Netherlands).
He
also
aended
the
Wharton
Advanced
Management
Program
in
1995.

20. CURRENT & FORMER NESTERS

21. WHAT “NESTERS” HAVE TO SAY?
"Nest
Bootcamp
gave
us
valuable
insights
what
is
expected
in
the
US
when
it
comes
to
customers
and
investors.
In
addiJon,
we
achieved
more
in
one
month
in
New
York
than
we
had
achieved
in
Finland
in
six
months!
You
have
to
be
on
your
target
market
if
you
want
to
play
the
game
and
this
Bootcamp
prepares
you
well
for
that."
–
Petra
Söderling,
CEO
Mobile
Brain
Bank
“Nest
has
been
fundamental
for
Beintoo
Inc.
We
started
4
months
ago
and
reached
profitability
last
month.
The
Nest
team
has
been
completely
supporJve
of
our
growth
and
we
couldn't
have
scaled
our
US
Team
without
the
support
from
and
cooperaJon
of
the
Nest.
All
startups
need
to
establish
themselves
in
NYC
white-­‐hot
tech
scene
here
at
Union
Square.”
–
Leo
Giel,
CEO,
Beintoo
Inc.

22. THANK YOU!
NEST
NEW
YORK
Union
Square
108
E.
16th
St,
10003
NEW
YORK,
NY
LEARN
MORE
www.nestnewyork.com
LIKE
US
ON
www.facebook.com/nestnewyork
FOLLOW
US
ON
www.twier.com/nestnewyork1
JOIN
US
ON
www.linkedin.com/company/nest-­‐new-­‐york