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Panda 4.0 On Press Release
Sites
Did Google Panda 4.0 Go After
Press Release Sites?
 On 20th May 2014 Google rolled out all new
PANDA 4.0
 Since then, some have noted that press releases
may have also been hit big time.
 The controversy around press release sites were
mostly about links flowing from those releases, not
necessarily the issue with the duplicative nature of
that content.
 Many press releases issued are content thin
and spammy on the content end, not just on the
link end.
Why Press Release Sites Were Targeted?
 SEER documented the drop via SEM Rush data and screen shots of before
and after rankings for some press releases.
 On May 27th, PRWeb.com lost more than half of their traffic overnight.
 They dropped out of the first 20 Google results for more than 8000
keywords.
 According to SEMrush data, these ranking losses have cost prweb.com
nearly a half-million daily sessions.
Stats According To
 PR Newswire, according to SearchMetrics, saw a huge dive in
"SEO Visibility” after Panda 4.0.
Stats For Press Release Sites
 PR WEB saw 71% drop after Panda 4.0..
Stats For Press Release Sites
 Business Wire had 60% drop…
Stats For Press Release Sites
 Prlog was maximum loss with 83% drop…
Stats For Press Release Sites
Was This A Panda Effect or Manual Actions?
 Was this a Panda thing? It is not clear. It seems
like it but these be manual actions also, similar to
the overlap with eBay. But….
PR Newswire New Guidelines…
 Don’t overload your release with keywords.
 Be sure there is substantial content in the body of your story.
 PR Newswire will also analyze press release data to identify and
delete low quality content on an ongoing basis.
Solution:

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Google Panda Update Effect On Press Release Sites

  • 1. Panda 4.0 On Press Release Sites
  • 2. Did Google Panda 4.0 Go After Press Release Sites?  On 20th May 2014 Google rolled out all new PANDA 4.0  Since then, some have noted that press releases may have also been hit big time.
  • 3.  The controversy around press release sites were mostly about links flowing from those releases, not necessarily the issue with the duplicative nature of that content.  Many press releases issued are content thin and spammy on the content end, not just on the link end. Why Press Release Sites Were Targeted?
  • 4.  SEER documented the drop via SEM Rush data and screen shots of before and after rankings for some press releases.  On May 27th, PRWeb.com lost more than half of their traffic overnight.  They dropped out of the first 20 Google results for more than 8000 keywords.  According to SEMrush data, these ranking losses have cost prweb.com nearly a half-million daily sessions. Stats According To
  • 5.  PR Newswire, according to SearchMetrics, saw a huge dive in "SEO Visibility” after Panda 4.0. Stats For Press Release Sites
  • 6.  PR WEB saw 71% drop after Panda 4.0.. Stats For Press Release Sites
  • 7.  Business Wire had 60% drop… Stats For Press Release Sites
  • 8.  Prlog was maximum loss with 83% drop… Stats For Press Release Sites
  • 9. Was This A Panda Effect or Manual Actions?  Was this a Panda thing? It is not clear. It seems like it but these be manual actions also, similar to the overlap with eBay. But….
  • 10. PR Newswire New Guidelines…  Don’t overload your release with keywords.  Be sure there is substantial content in the body of your story.  PR Newswire will also analyze press release data to identify and delete low quality content on an ongoing basis. Solution: