2. Did Google Panda 4.0 Go After
Press Release Sites?
On 20th May 2014 Google rolled out all new
PANDA 4.0
Since then, some have noted that press releases
may have also been hit big time.
3. The controversy around press release sites were
mostly about links flowing from those releases, not
necessarily the issue with the duplicative nature of
that content.
Many press releases issued are content thin
and spammy on the content end, not just on the
link end.
Why Press Release Sites Were Targeted?
4. SEER documented the drop via SEM Rush data and screen shots of before
and after rankings for some press releases.
On May 27th, PRWeb.com lost more than half of their traffic overnight.
They dropped out of the first 20 Google results for more than 8000
keywords.
According to SEMrush data, these ranking losses have cost prweb.com
nearly a half-million daily sessions.
Stats According To
5. PR Newswire, according to SearchMetrics, saw a huge dive in
"SEO Visibility” after Panda 4.0.
Stats For Press Release Sites
6. PR WEB saw 71% drop after Panda 4.0..
Stats For Press Release Sites
8. Prlog was maximum loss with 83% drop…
Stats For Press Release Sites
9. Was This A Panda Effect or Manual Actions?
Was this a Panda thing? It is not clear. It seems
like it but these be manual actions also, similar to
the overlap with eBay. But….
10. PR Newswire New Guidelines…
Don’t overload your release with keywords.
Be sure there is substantial content in the body of your story.
PR Newswire will also analyze press release data to identify and
delete low quality content on an ongoing basis.
Solution: