Need a full service marketing agency?
•Download as PPTX, PDF•
2 likes•311 views
This is the presentation Sutter Group gives when we meet with prospects who are looking for one creative agency that can handle everything from logo design to monthly digital marketing services to social media advertising management to branded giveaways. Visit www.sutter-group.com to see examples of our client work.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Need a full service marketing agency?
- 1. Need a creative agency that can handle a wide variety of tasks? Keep clicking.
- 2. THE SUTTER GROUP • Branding Since 1987 • Woman-Owned Small Business • Legacy Clients • Award-Winning Design
- 3. CAPABILITIES • BRAND DESIGN & DEVELOPMENT • WEBSITE DESIGN & DEVELOPMENT • E-LEARNING • DIGITAL MARKETING SERVICES • CONTENT MARKETING • SOCIAL MEDIA MARKETING • SEARCH ENGINE OPTIMIZATION • ONLINE ADVERTISING
- 4. BRAND DESIGN & DEVELOPMENT • Logo Design • Logo Refresh • Brand Guidelines • Mini-Style Guides • Marketing Collateral Designs – Business Cards – Letterhead – Postcards – Magazine Ads – PowerPoint Templates – Conference Displays – Specialty Printing
- 5. BRAND DESIGN & DEVELOPMENT • Microsites • Landing Pages • Email Templates • Social Media Graphics • Infographics • Animated Videos • eBooks
- 6. WEBSITE DESIGN & DEVELOPMENT • Mobile Friendly • Easy-to-Use Content Management • Proactive Project Management • Beautiful Design • Thoughtful Navigation
- 7. E-LEARNING • Custom Program Development • Quality Front-End Design • Efficient Back-End Development • Ongoing Program Support • Custom Analytics Views
- 8. DIGITAL MARKETING SERVICES. • Content Marketing • Social Media Marketing • Search Engine Optimization • Online Advertising
- 9. DIGITAL MARKETING SERVICES • Content Marketing – Content Calendars – Blogs – Infographic Data/Research – Videos
- 10. DIGITAL MARKETING SERVICES • Social Media Marketing – Strategy – Campaigns – Content • Organic Posts • Paid Posts
- 11. DIGITAL MARKETING SERVICES • Search Engine Optimization – Google Analytics – Keyword Research – Google My Business
- 12. DIGITAL MARKETING SERVICES • Online Advertising – Google Adwords – Mobile Advertising – Banner Display – Retargeting
Editor's Notes
- Good Afternoon. My name is Karen Sutter and I am President of The Sutter Group, an interactive, marketing agency. And joining me here on the dais is Rebecca Lombardo, TSG’s Social Media Marketing Guru.
- BACKGROUND: To give you a brief background about The Sutter Group. We have been branding companies since 1987. Over our 28 years, we have worked with clients in almost every niche, large and small. As a side note, several of the logos shown here are ones we designed.
- Today, we’ve been asked to talk about “Printed Collateral” and how to make it into powerful marketing tools. For the purposes of today’s discussion, we’ve broken collateral down into the following segments: Corporate Collateral Business Cards Statonery Capabilities Statements And Websites/Social Media
- We’ve chosen Winvale as an example of a complete corporate rebranding of a client’s collateral and keeping the brand consistent throughout. Winvale came to us when they found they were losing market share as more and more competition entered their marketing niche, which is helping potential government contractors obtain GSA schedules and win govt. business. • After researching their market and competition: – TSG developed a new logo for them. – we shortened their brand name to Winvale, but retained their tagline, following the old adage, “if it ain’t broke, don’t fix it”. • In addition to the new logo, changing their color palette also helped them stand out against the usual red, white and blue color scheme, imagery of roman columns or monuments that was adopted by many of their fellow federal contractors. • We used a quality family of papers, that included a bright white 24# writing, for their letterhead, 80# text weight paper for their print collateral, and a matching 120# cover weight for their business cards.
- We then redesigned their website, so that clients/prospects would instantly recognize the brand. Corporate Guidelines Whenever we redesign a logo, printed collateral, a website etc., we also develop a corporate guidelines to control proper usage of all collateral – printed and electronic. Training Once the redesign is complete, it is important to schedule time with the key stakeholders and personnel responsible for creating proposals, correspondence, etc., to go through the corporate guidelines and help them understand the importance of their compliance to the guidelines for the success of the brand.
- In our case, prospects or clients ask us to pitch creating the theme and design for a launch event, conference or tradeshow. An example of one of our favorite pitches was for Mazda’s President’s Club. The top sales performers each year are taken on a trip to an exotic location with an agenda that includes a stay at a 5-star resort, side trips to museums, fine restaurants, etc. We wanted to win the opportunity to handle the event theme and creative design, plus all of the print collateral which included invitations, agendas, menus, room gift cards, passport holders and even luggage tags. In this instance, working with our event-planner partners, we decided to pitch a trip to Vienna to coincide with their annual Mozart Festival. We only had to make one presentation, so we decided to use a real violin case for the packaging. Inside–what looks like a violin is actually a printed piece. The presentation itself is spiral bound multiple pages within the body of the violin, but even the neck opened up to reveal a message. The lid of the case held a light-activated sound chip, that played 10 seconds of “Eine Kleine Nacht Musik when the case was opened.
- We were asked to speak about “print collateral” today, but it’s also imperative that your presentation be available as a pdf. And, if you’re product or service involves online collateral, like website design or social media, it still should mirror your printed collateral. But, for the Porsche Academy, Porsche’s training arm, we were asked to present a proposal for e-learning. It only made sense, then, for us to make our presentation online, using an Apple ipad and Apple’s ”Keynote” presentation software”. We skinned both the front and inside frame of of the ipad with Porsche’s logo, colors and imagery, and at the end of our presentation, we gave the ipad to the Buyer so she could use it to show our presentation to the rest of Porsche’s procurement team.