This document outlines tips for small businesses and solo brands on effective and efficient social media marketing. It discusses establishing target audiences by developing customer personas and identifying who is talking about your brand online. It also emphasizes the importance of measuring return on investment through analytics and focusing social media efforts on the 20% of content that generates the most results. The overall message is that social media requires understanding audiences, measuring performance, and focusing limited resources for the greatest impact.
Mastering Wealth with YouTube Content Marketing.pdf
Social Media Club Talk with Suzanne McDonald
1. Social Media Marketing for
Small & Solo Brands
Designated Editor
Speaking Series
Suzanne McDonald | New Media Strategist & Education Expert
Sue@DesignatedEditor.com
Tips & tools for being Effective & Efficient
@NewMediaStrategist
Providence
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Words to grow by …
@NewMediaStrategist
“If you are not embarrassed
by the first version of your product,
you’ve launched too late.”
– Reid Hoffman,
LinkedIn Co-Founder
& Venture Capitalist
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Effective & Efficient Social Media
@NewMediaStrategist
What to do before you do social
Know your brand & customers
Alternatives to social? Email?
Is your website ready for social?
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How are you solving their problems?
o Who’s your best customer?
o What is his/her life like?
o How do they like to buy?
o Are you helping or hindering?
o Do I want to speak to someone?
o Which problems are they looking to solve?
Pre-social: Develop Personas
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Pre-social: Ask the right questions
o Where did they look?
o What terms did they use?
o What were they looking for?
o What did they find?
o Decision-making factors?
o How do they describe your offerings?
o What they think of your competition?
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Finding target audiences
@NewMediaStrategist
Effective & Efficient Social Media
o Easier than you think
o Tools are not Gospel
o Investigate & take notes
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ROI: The why behind ROI
Effective & Efficient Social Media
“80%
of your
results come
from
20%
of your
efforts
20%
of your
results
come from
the
other 80%”
49. Questions?
Designated Editor
Speaking Series
Happy to help!
Sue@DesignatedEditor.com@NewMediaStrategist
Social Media
Marketing
for Small &
Solo Brands
Suzanne McDonald | New Media Strategist & Education Expert
Providence