4. Why is Marketing a Good Fit for Startups?
1. Ideas need momentum – Marketing today is much
more complicated than even five years ago and
startups need a strategy to spread their story
2. Marketing offers the best ROI – Every dollar invested
in marketing has a triple return: a)market
validation/critical early feedback b)actual customers &
distribution paths c)pipeline for potential
partners/employees
3. Startups need customers fast –Without marketing,
startups can’t acquire clients at a rate fast enough to
grow into a mature company
4. Small budgets don’t equal lack of options –Invest
wisely in marketing activities to suit your budget
5. The time to build an audience is now – Always be
marketing. Establishing a strong brand is the best
investment a startup can make.
30% of startups fail because their management was not experienced enough
to handle finances, marketing and hiring (Source: Entrepreneurial Insights)
www.ideaswalla.com swati@ideaswalla.com
5. Consider the Following
• Businesses that use marketing automation to nurture prospects experience a
451% increase in qualified leads (Salesforce Marketing Automation Stats)
• Adopting an inbound marketing strategy doubles the avg. website conversion rate
from 6% to 12% (sproutcontent.com)
• Companies who have prioritized blogging are 13x more likely to enjoy positive
ROI (HubSpot State of Inbound, 2015)
• Brands that create 15 blog posts per month average 1,200 new leads per month
(State Of Inbound 2015)
• 70% of customers prefer getting to know a company via articles rather than ads
(sproutcontent.com)
• Content marketing generates 3x as many leads as traditional outbound
marketing, but costs 62% less (Demand Metric)
• 27,000,000 pieces of content are shared daily (AOL & Nielsen Study)
www.ideaswalla.com swati@ideaswalla.com
10. Ideaswalla - How We’re Different
• Experience in Financial Services – Asset Management/Fintech/Bank/Insurance
• Startups Experience – Marketing Strategy, Content Creation, Email Marketing,
Marketing Automation, Communications etc.
• Proven Results – Delivered 20x qualified leads through marketing campaigns,
managed NASDAQ bell-ringing event, got prime-time exclusive coverage of NASDAQ Times
Square tower & secured national & international PR coverage
• Bring best-in-class marketing processes from my experience working in USA,
Europe, and Asia-Pacific regions
• Flexible engagement models to choose from
www.ideaswalla.com swati@ideaswalla.com