The document discusses a mobile marketing event called Mobile Moments NYC that focuses on emerging mobile trends and strategies for 2016. The agenda includes sessions on mobile commerce, social media, artificial intelligence, and mobile-first branding. There will also be a panel on driving customer interactions across connected devices and a closing keynote. The document then shifts to discussing what makes mobile unique as a personal, contextual, and app-driven platform before showcasing examples of how mobile can be used to enhance customer experiences through real-time surveys, triggered conversations, personalized segmentation and campaigns.

1. v
Meeting the mobile challenge, emerging trends, predictions for 2016,
and how to drive engagement and build lasting relationships.
Welcometo
Mobile Moments NYC
Mobile Moments | NYC

2. Mobile
Moments NYC
#MOMONYC
@Swrve_Inc
@AppsFlyer
HUDSON TERRACE
621events
Martin Doettling
CMO | Swrve
@mdoettling
Mobile Moments | NYC

3. Mobile Moments | NYC
52516
Download
Event App
1/ Beep Etc.
2/ Register
3/ Code 52516

4. 1:30
3:30
Registration / Networking
Break
2:15 — 2:45
2:45 — 3:10
3:10 — 3:30
2:00 — 2:15
3:45 — 4:05
Welcome
Martin Doettling | Swrve
Mobile Commerce in the Age of Connected Devices
Karen Pascoe | MasterCard
Social is Mobile
John Ore | Business Insider
Artificial Intelligence for Mobile Visual Search
Catherine Ulrich | Shutterstock
Treat your App Like it’s your Business
Howard Hunt | Meredith Xcelerated Marketing
Mobile Moments | NYC
Program

5. 5:30 MoMo NYC Mixer — The Salon
4:20 — 4:40
4:40 — 5:10 Mobile-first Brand Marketing in an Omnichannel World —
How Brands Drive Customer Interactions Across Connected Devices
Moderator
Panelists
Jessica Smith | Business Insider
Elaine Bentivegna | Tumblr
Lauren Picasso | Jet.com
Rebecca Green | Fareportal
5:10 — 5:30 Closing
Jim Steinberg | AppsFlyer
4:05 — 4:20 Mobile, Fintech and Banking Phase II
Alex Sion | Moven
So You Have Developed a Mobile App. Now What?
Kevin McCarthy | Google
Mobile Moments | NYC
Program

6. What do we know
about mobile ?
#MOMONYC
@Swrve_Inc
@AppsFlyer
Mobile Moments | NYC

7. Mobile is massive.
Mobile Moments | NYC

8. Mobile is everywhere.
Mobile Moments | NYC

9. 150
times / day
Mobile is
the first screen.
10
times / hour
1
times / 6 mins
60%
check phone
per hour
54%
check phone
while lying in bed
40%
use phone
on toilet
Mobile Moments | NYC

10. Agree the worst that can happen
is “losing my phone.”
Consumers have their smart-phone
with them all the time.
Mobile is personal.
Mobile Moments | NYC
Mobile is contextual.

11. Mobile Moments | NYC

12. Mobile is app driven.
Mobile Moments | NYC

13. Agree the worst that can happen
is “losing my phone.”
App users are 10x more valuable.
Mobile Moments | NYC

14. What makes mobile
so different?
#MOMONYC
@Swrve_Inc
@AppsFlyer
Mobile Moments | NYC

15. Mobile Moments | NYC

16. Mobile success is to imagine a better experience
from a consumer's perspective.
Mobile Moments | NYC

17. Mobile success is to imagine the brand impact
of every great customer experience delivered.
Mobile Moments | NYC

18. Mobile success is to imagine the real experience
for sports fans and enthusiasts.
Mobile Moments | NYC

19. What’s possible
in mobile?
#MOMONYC
@Swrve_Inc
@AppsFlyer
Mobile Moments | NYC

20. State of the art
2016?
Mobile Moments | NYC

21. Perhaps
a familiar moment.
Mobile Moments | NYC

22. How about starting
a conversation
the moment your
passengers turns on the
phone after landing?
Mobile Moments | NYC

23. Mobile Moments | NYC
How about asking
about the in-flight
experience
at the exact moment
when it matters?

24. Mobile Moments | NYC
Shaping the Mobile Experience
» Real-time customer surveys: monitor and react to the
flight experience of every flyer on every route
» Identify and act on service opportunities to grow
revenue while enhancing the overall brand experience

25. Shaping the Mobile Experience
1 / Conversational
2 / Structured feedback—at scale
3 / UI designed for mobile
4 / Graphic report how users respond
5 / Incredibly easy to create
Visual Surveys
How Was Our Service?
Mobile Moments | NYC

26. Shaping the Mobile Experience
1 / Conversational
2 / Timely & contextual
3 / Meaningful
4 / Personal
5 / No engineering required
Triggered Conversations
How Can We Help?
Mobile Moments | NYC

27. Shaping The Mobile Experience
1 / Real time segmentation + geo-location
2 / Integrated campaign level metrics
3 / Easy to use + zero dependence on engineering
Value Delivered
1 / +38% overall IAM CTR
2 / +44% purchase per click/interaction
3 / +26% purchase per impression
Mobile Moments | NYC

28. Shaping the Mobile Experience
1 / Complete solution and mobile partner
2 / Real-time segmentation and targeting
3 / Accuracy and precision measuring all actions and activities
4 / Fast deployment and path to value
Value Delivered
1 / +29% CTR rate-my-app campaign
2 / +11% CTR nauta campaign
Mobile Moments | NYC

29. Mobile Moments | NYC
What’s possible.
Imagine mobile.
/ Acquire
/ Engage
/ Retain
/ Monetize
Imagine