Stakeholder Management – To identify and manage stakeholders throughout the life cycle of the project and increase the chance of project success. --- Why to Identify Stakeholders? How to Identify Stakeholders? How to Manage Stakeholders? ---

1. Syed Basharat Aziz
Program Manager, Araamis and Director of IT, PMI-AGC-KSA
Tuesday, 02nd June 2015

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Experience: 10 years in Project Management and 17 years in
information technology.
Domain Expertise:
• Project Management
• IT Service Management
• ISO 20000
• Payment Card Industry
Roles: Consultant, Trainer, Volunteer and Entrepreneur.
Certifications: PCIP, ISO 20 K, ITIL Expert, PCI-ISA, ITIL-SM,
Six Sigma, CA-CUSE, ITILF, CA-DMC, RMTP, CA-CUSA,
CCNA, MCSE.

3. • What is PMI, PMBOK, Knowledge Areas and Processes?
• What is meant by Stakeholder?
• What are Common Roles of Stakeholders?
• Why to Identify Stakeholders?
• How to Identify Stakeholders?
• How to Manage Stakeholders?
• Key Documents
• Re Cap
PMI, PMBOK are registered trademark of PMI 3

4. • PMI official website www.pmi.org
• PMI is the world’s leading not-for-profit membership association for
the Project Management profession.
• PMI offers PMP (Project Management Professional) and other certifications.
• PMBOK Guide: Project Management Body of Knowledge
• PMBOK Guide is the principal reference for the PMP exam and an
Approved American National Standard (ANSI)
• Latest Edition of PMBOK is PMBOK 5th Edition
4PMI, PMP and PMBOK are registered trademark of PMI

5. • 1969 - Project Management Institute was founded.
• 1976 - Discussion on Standards
• 1981 - PMI board of Directors Approved the Proposal
• 1984 - Approval of the 2nd standards; launch of PMP certification
• 1985 - Workshop as part of PMI Annual Seminars
• 1986 - Three New Sections (Project Management Framework, Risk and Contract/Procurement
Management)
• 1987 - PMBOK was Approved and Published
• 1996 - A guide to the PMBOK (PMBOK Guide)
• 2000 - Second Edition.
• 2004 - Third Edition.
• 2008 - Fourth Edition with examination changes in 2011.
• 2012 - Fifth Edition published
5PMI, PMP and PMBOK are registered trademark of PMI

6. 1. Integration Management – To ensure integration of the all Project Management
processes and activities in meeting the project's objectives.
2. Scope Management – To ensure that the project contains all the work required to meet
the objectives, nothing more, nothing less.
3. Time Management – To ensure that the project is completed within the time
constraints.
4. Cost Management – To ensure that the project can be completed within the approved
budget.
5. Quality Management – To ensure that the project meets the quality requirements of the
stakeholders.
6PMBOK is a registered trademark of PMI

7. 6. Human Resource Management – To organize, develop and manage the project team
7. Communications Management - To ensure the management of project info, from
collection to disposition
8. Risk Management – To increase the Probability (P) & Impact (I) of opportunities and
decrease P and I of threats
9. Procurement Management – To ensure products or services of the required quality are
procured for integration with the final product
10. Stakeholder Management – To identify and manage stakeholders throughout the
life cycle of the project and increase the chance of project success.
7PMBOK is a registered trademark of PMI

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Control
Stakeholder
Engagement
Manage
Stakeholder
Engagement
Plan
Stakeholder
Management
Identify
Stakeholders

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10. Reference: PMBOK 05th Edition 10

11. • Sponsor.
• Project Manager / Project Team.
• Customer / User.
• Functional Managers.
• Organizational groups.
• Sellers.
• Business partners.
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13. 13Reference: http://ctb.ku.edu/en/table-of-contents/participation/encouraging-involvement/identify-stakeholders/main

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15. 15Reference: http://ctb.ku.edu/en/table-of-contents/participation/encouraging-involvement/identify-stakeholders/main

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It is a process of systematically gathering and analyzing quantitative and qualitative
information to determine whose interests should be taken into account throughout the
project.
1. Information Collection - Roles – Departments – interests – knowledge levels –
Expectations – influence levels – secondary stakeholders from interviewing major
Stakeholders.
2. Classification for Strategy - Analyze the potential impact or support each stakeholder
could Generate, and classify them so as to define an approach strategy
3. Assessment for Influence - Assess how key stakeholders are likely to react or respond in
various situations in order to plan how to influence them to enhance their support and
mitigate potential negative impacts.

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It is used to know the current engagement level of stakeholders as compared to
the planned engagement.
Unaware Resistant Neutral Supportive Leading
Engagement levels can be:

20. 20Reference: PMBOK 05th Edition
C is for Current Engagement and D is for Desired Engagement
Stakeholder Unaware Resistant Neutral Supportive Leading
Stakeholder 1 C D
Stakeholder 2 C D
Stakeholder 3 C D

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22. • What is PMI, PMBOK and Knowledge Areas?
• What is meant by Stakeholder?
• What are Common Roles of Stakeholders?
• Why to Identify Stakeholders?
• How to Identify Stakeholders?
• How to Manage Stakeholders?
• Key Documents.
• Food for Thought. (Change Management)
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