We know what it's like trying to persuade others that including user experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people.

1. Why UX Matters
www.symplicit.com.au

2. So, why is the user experience
(UX) so important?

3. Because everyday

4. Because everyday, no matter who you are

5. Because everyday, no matter who you are,
you experience things.

6. Some are good.

7. Some are bad.

8. The bad ones really stick with you.

9. The bad ones really stick with you,
and they really get you talking.

10. No-one wants to be that company being
talked about

11. No-one wants to be that company being
talked about, for all the wrong reasons.

12. Good experiences…

13. Good experiences…
Well, they stick with you too.

14. Good experiences…
They make you sing.

15. Customers that are happy

16. Customers that are happy,
are loyal to your brand.

17. Customers that are happy,
refer your brand to others.

18. Customers that you’ve made
feel special…

19. Customers that you’ve made
feel special, that know you’ve thought
about them in a meaningful way…

20. …are your customers for life.

21. So if you’re creating an experience
for your customers

22. So if you’re creating an experience
for your customers, start by deciding
how you want to make them feel
about your brand.

23. Not what technology you’ll deliver

24. Not what technology you’ll deliver,
or how you’ll meet internal KPI’s

25. Not what technology you’ll deliver,
or how you’ll meet internal KPI’s,
or how you can convert customers.

26. Think about experiences that might
make their lives that little bit easier.

27. Think about experiences that might
save them time and effort.

28. Think about experiences that might
pleasantly surprise them.

29. Think about experiences that might
amaze them.

30. If you start by dening the experience
you want your customers to have with
your product

31. If you start by dening the experience
you want your customers to have with
your product, the rest will follow.

32. Why?

33. Because happy customers

34. Because happy customers,
are loyal customers.

35. It’s that simple.

36. So what makes a great user experience?

37. So what makes a great user experience?
Well…

38. So what makes a great user experience?
Well… it’s different for everyone.

39. So what makes a great user experience?
Well… it’s different for everyone. Sorry!

40. But it’s important to remember…

41. But it’s important to remember,
that you…

42. But it’s important to remember,
that you are not your users.

43. Don’t assume you know what they want.

44. Don’t assume you know what they want,
or what they need.

45. Don’t assume you know what they want,
or what they need, or what makes
them ‘tick’.

46. How do you dene a great experience?

47. How do you dene a great experience?
Simple!

48. Get intimate with your users.

49. Talk to them.

50. Talk to them. Watch them use
your product.

51. Talk to them. Watch them use
your product. Visit their home or ofce.

52. Talk to them. Watch them use
your product. Visit their home or ofce.
Follow their daily tasks.

53. Only then will you know what you
need to create great experiences.

54. Only then will you know what you
need to create great experiences,
because users will show you…

55. Only then will you know what you
need to create great experiences,
because users will show you, through
their habits…

56. Only then will you know what you
need to create great experiences,
because users will show you, through
their habits, their behaviour…

57. Only then will you know what you
need to create great experiences,
because users will show you, through
their habits, their behaviour, the way
they live and the way they talk.

58. Your users and customers will teach you.

59. Your users and customers will teach you.
So pay attention!

60. Listen.

61. Listen. Observe.

62. Listen. Observe. Notice.

63. Listen. Observe. Notice.
You’ll start to understand

64. Listen. Observe. Notice.
You’ll start to understand what makes
great user experience!

66. Why UX Matters
www.symplicit.com.au