Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
Website
SYZYGY.net
About
Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation.
PhD in psychology. Fluent in French.
Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist.
Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd.
Fellow of the Royal Society of Arts...
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content marketing
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paul marsden
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Presentations
(6)Documents
(1)Likes
(3)The Future of Online Communication for the Financial Services Industry
Kyle Lacy
•
12 years ago
Fjord@ The Future of Broadcasting
Fjord
•
12 years ago
F-Commerce and the SoLoMo Consumer
Paul Marsden
•
12 years ago
Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Industry
Advertising / Marketing / PR
Website
SYZYGY.net
About
Dr Paul Marsden is a consumer psychologist, writer and researcher specialising in consumer behaviour, technology and marketing. Consults to brands and agencies on latent consumer needs, motivations and desires. Expertise in brand planning and innovation.
PhD in psychology. Fluent in French.
Author of Connected Marketing (Elsevier), The Social Commerce Handbook (McGraw Hill) and managing editor of Digital Intelligence Today. Former managing editor of Journal of Memetics. Contributor to New Scientist, and The Psychologist.
Works as freelance digital strategist (SYZYGY group), and qualitative researcher (Brand Genetics). Co-founder of Brainjuicer Ltd.
Fellow of the Royal Society of Arts...
Tags
content marketing
content strategy
digital innovation day
did14
now economy
paul marsden
real-time marketing
fan activation
ice bucket challenge
psychology
digital marketing
marketing
sponsorship
syzygy
did
brand
stories
storytelling
See more